New crowdfunding platform launches

Fireflock.com to offer “more professional approach” to high net worth investors

Equity crowdfunding platform Fireflock.com today announced its official launch, following its graduation from Fintech accelerator Level39.

Founded by Callum Campbell, the alternative finance platform claimed to differentiate itself from other services such as Crowdcube and Seedrs through its “more professional approach”, placing emphasis on high-growth start-ups with a scalable concept, investable management team and realistic valuation.

Pitches are listed on the site for 60 days, and companies will be required to supply detailed business plans, financial projections, and director profiles, as well as participate in interactive discussion forums with investors.

Pitches already listed on the site include ‘mobile to physical’ tech company Bypost.com, online health and fitness service Life Changing Choices, and dating app BootyShake, amongst others.

The start-up is based in the Level39 accelerator in Canary Wharf’s One Canada Square, Europe’s largest dedicated accelerator for Fintech companies.

Callum Campbell, founder and CEO of Fireflock.com, said: “Equity crowdfunding has experienced tremendous growth since inception: growth which has served to validate the model.

“A more professional approach is now required to ensure that companies not only have access to capital but are able to build the knowledgeable and experienced investor base required to scale.”

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