Musical theatre company THE STABLE scoops £150,000 seed funding

Backing from Ingenious Ventures to support launch of “off-West End” productions

THE STABLE, a new musical theatre production company, has announced its launch today after securing £150,000 SEIS finance from Ingenious Ventures; a division of creative industries investment firm Ingenious.

Founded by musical theatre creator Neil Marcus, London-based THE STABLE intends to tap into a “growing trend” for “off-West End” musical productions; musicals at alternate venues to mainstream West End theatres which cost up to 10% less to host.

This cost saving is said to allow for sustainable income streams including international tours, transfers, films, merchandising, licencing and royalties.

The company plans to use the seed funding to commission and produce 10 shows over the next six years, each of which will be premiered and presented at “off-West End” theatres and regional theatres.

Commenting on the investment and its launch, THE STABLE managing director and founder Marcus said:

“With Ingenious’ support – financial, operational and creative – we are well positioned to achieve our goal of championing an incredible talent pool of new writers who are poised to take centre stage.”

Ingenious Ventures added:

“Marcus and his team have presented to us both a solid investment proposition, as well as the experience and skills to find, nurture and bring the best musical theatre talent to an even greater audience than ever before.”


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