Nightlife app Crowdit bags $2m seed funding
London start-up has partnered with Uber to help get revelers book taxis directly through its platform
Crowdit, the early-stage nightlife app, has closed a $2m seed round led by Hong Kong-based First Eastern Investment Group – founded recently to help UK companies enter the Chinese market via its $500m UK China Fund.
Based in London but originally launched in Copenhagen by Carlsberg in 2012, Crowdit was sold to founder of mobile marketing company Tamoco Sam Amrani, who took over as executive chairman in January 2015.
The Crowdit app helps users discover events and deals in their area and filter venues by which DJ is playing or what pub is showing a sports game – while businesses are able to connect directly to potential customers and drive footfall. It recently partnered with Uber to allow users to book taxis directly through its platform.
It will use the funding to expand into Shanghai, Tokyo and New York throughout 2016 and plans to add new features such as mobile payments, social gifting and personalised recommendations.
Amrani commented: “Our app focuses on discovery, spontaneity and impulse – it’s perfect for people who are on an unplanned night out and want to know what’s on right there, right now.
“The app is a great tool not just for consumers but for the venues and brands too. For a considerably small amount of money, a pub can promote their special night directly to the people walking past.
Victor Chu, chairman of First Eastern, added: “Crowdit offers something very unique for both consumers and businesses. It’s an incredibly clever idea and one with great potential for growth and further investment. Already hugely popular in Denmark and Sweden, Crowdit is a catalyst for excitement in the community. I can see it becoming a global phenomenon.”