Notion and White Star Capital lead $7m Glow Digital Media backing

Social ad platform to build on strong growth following investment

Socially-focused ad platform Glow Digital Media today announced the completion of a $7m Series A funding round, led by venture capital firms Notion Capital and White Star Capital.

Founded in 2008 by Damian Routley and John Helstrip, Glow provides an online advertising platform which claims to allow brands to identify, target and transact with their most profitable customers on Facebook and Twitter using its proprietary technology.

Since launch the London-based start-up has grown rapidly, opening offices in New York and Singapore and amassing a number of high-profile clients including King, US Bank and Spotify.

It is one of Facebook’s fourteen Strategic Preferred Marketing Developers (SPMD), and one of eleven Twitter Marketing Platform Partners.

The $7m funding was led by leading European VC firms Notion Capital and White Star Capital, with participation from existing investors Project A Ventures and Avonmore Developments.

It takes Glow’s total funding to $8m, and will be used to back further international expansion and continued product development of the Glow platform.

Damian Routley, co-founder and CEO of Glow, said: “The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500%.

“We are thrilled to have the combination of Notion and White Star joining us, they bring a depth of knowledge and real life experience that is second to none.”

Ian Milbourn, partner at Notion Capital, added: “Glow is already achieving measurable ROI [return on investment] for an impressive list of global advertisers.

“Generating results across Twitter and Facebook in an integrated, customizable and efficient way is a marketer’s dream and exactly what Glow delivers. We look forward to supporting Glow’s growth and exciting future.”

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