Octopus completes £2m Series A investment in Artesian Solutions
Funding set to trigger "gear-change" in marketing strategy
Artesian Solutions, an emerging developer of cloud-based customer relationship management (CRM) software, has received a £2m investment from Octopus Ventures.
Sources close to the deal say Artesian will use the Series A funding to ramp up its sales and marketing effort, with a focus on vertical markets.
The investment will also be used to develop new CRM products, and increase the size of Artesian’s engineering team.
The investee already works with banks such as Barclays, HSBC and Santander, as well as blue-chip multinationals such as insurance giant Aviva.
Artesian is currently growing at a rate of over 200% year-on-year, and this exceptional development has been reflected in a listing on the Deloitte Fast 500.
Andrew Yates, co-founder and CEO of Artesian Solutions, said: “This investment from Octopus will allow us to drive a significant gear-change in our sales, marketing and engineering efforts, which means that we’ll be able to target customers in new sectors in entirely new ways.
“With this support from Octopus, we will now have the financial resources to fully express our vision for this exciting market.”