Adtech business Ogury clinches $15m Series B

London-based firm will invest in global expansion and tech as it looks to reach one billion mobile users within three years

Ogury, an advertising technology (adtech) firm, has raised a $15m Series B funding round led by Idinvest Partners, alongside existing investors Ventech and CoVent Partners.

Founded in 2014, Ogury is on a mission to become the world’s largest mobile data platform. Its data collection technology is integrated in more than 10,000 apps, building a behaviour profile of the user and targeting them with appropriate advertising.

The company has offices in London, Paris, Milan, Rome and Madrid and has announced plans to expand into the US with the launch of a New York office later this month.

The funding – which brings total investment in the business to $20m – will be used to fuel international expansion and to invest in technology development as Ogury looks to reach one billion mobile users within three years.

Jean Canzoneri, CEO of Ogury, commented: “At Ogury, we provide the right data solution because we don’t guess, we know. The only way to truly verify data, reach the right users and enhance ad relevance is to know exactly what users are doing on their phones.

“We want to get to a point where consumers view ads as recommendations, and we believe our platform can help get us there.”

Benoist Grossmann, managing partner at Idinvest Partners, said: “We are proud to lead Ogury’s investment round, and to back such an impressive team.

“Since our first investment in Criteo in 2006, we have seen many companies emerge in the advertising industry. Ogury is the only one that actually stood out. It has been winning customers at an unmatched pace, and we believe this is just the beginning.”

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