One Pulse bags $1.07m for consumer research app

London-based start-up will use seed investment to "fuel" rapid international expansion

OnePulse, a consumer research app, has completed a $1.07m seed round led by AngelLab, D5 Capital and Boris Johnson’s London Co-Investment Fund.

Based in London, OnePulse’s mobile and web platform enables brands to survey UK consumers and get responses back instantly, from which brands can then analyse to gain useful insights into their customer base.

The start-up aims to engage habitual smartphone users with “gamified” features and lifestyle questions to ensure a faster response rate – rewarding them with micro-payments.

It plans to use the investment to “fuel rapid growth” of its user base, drive international expansion and help to enhance version 2.0 of its online platform.

OnePulse CEO, Atul Choudrie, said: “We have developed a product that means businesses no longer have to rely on assumptions to make in-the-moment business decisions with confidence. For consumers, we continue to redefine the concept of market research with a fun, rewarding mobile application that can be used day-to-day.”

As part of the deal, Kevin Chong, AngelLab’s  managing partner has joined OnePulse’s board. Chong commented:

“Our guiding principle is to invest in businesses that truly aim to redefine or create a new category, and we are thrilled to work with OnePulse.”

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