Online audience targeting start-up boosted by £4.75m Oxford Capital investment
Intent HQ will use funding to accelerate global marketing spend
A start-up that helps companies target content at users by creating ‘fingerprints’ of their preferences today announced it has received a £4.75m investment from growth capital investor Oxford Capital.
Based in London, Intent HQ sells marketing software that creates digital impressions of website visitors’ interests and preferences, based on analysis of their social media data and online behaviour.
The software then tailors onscreen content to match these user preferences, a model which the start-up claims dramatically increases the impact of onscreen advertising and leads to higher conversion rates.
Oxford Capital’s investment follows previous backing by venture capital trust Edge Performance VCT, which has invested in the business from seed stage.
The £4.75m backing will be used to enhance the Intent HQ platform, and drive an increase in global marketing and sales activity.
Jonathan Lakin, CEO of Intent HQ, said in a statement: “Throughout the investment process, Oxford Capital helped us gain new insights into our business and refined our strategy. They really understand our space and are a great partner for our next phase of international growth.
“This funding round allows us to accelerate our global distribution and marketing and marks an important step forward in our commercial development. We are very excited about the prospects for further rapid growth in demand for audience intelligence, where our platform gives our clients an amazing opportunity to identify, access and action unique consumer intelligence.”
Colin Watts, partner at Oxford Capital, added: “A detailed knowledge of an audience and its social content is the next critical element in the competition for consumer engagement and advertising budget.
“We are delighted to have partnered with Intent HQ in this exciting market.”