Online boutique launched for London fashion firms

Small designers offered chance to showcase work on new website

Small fashion businesses in London have been offered the chance to reach thousands of new customers with the creation of a new online boutique.

Designers of clothes, handbags, jewellery and other fashion items have been invited to subscribe to the e-boutique, which has been created by the London Development Agency (LDA).

For £100 a year, businesses will be able to showcase up to 32 items and provide information about themselves to potential customers.

The LDA said that the e-boutique on the FashionCapital website will contain a secure payment system so that customers can safely buy items online from exhibiting firms.

Fashion businesses will be given a free seminar by the LDA to explain the benefits of displaying their work on the FashionCapital site.

Jenny Holloway, project manager of the London Fashion Forum, said that since the portal was launched 18 months ago, FashionCapital has received phenomenal growth from its unique users which include stylists, buyers, press and designers.

“The launch of the online boutique will increase FashionCapital’s appeal to this audience and will also attract many more fashion businesses to what is already an incredibly successful site.

“IMRG reported that e-trading for the clothing industry has risen nearly 500 per cent since 2001, and FashionCapital can now make the dreams of many designers a reality by offering their own boutique site for just £100 per year,” she said.

Martin Lewis, chief executive of the LDA, said that the fashion industry is one of the most exciting and colourful sectors in London.

“It also makes an important contribution to London’s economy with around 3,000 firms in the capital, employing 20,000 people.

“The new online boutique is a fantastic development as it will put fashion firms in contact with new customers all around the country, and potentially all around the world,” he said.

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