Online sales: Could your business generate more revenue online?

Should your business move online?

It is estimated that by 2011, 70% of the UK shopping population will regularly buy goods online, and web buying will represent 10% of the total retail market value. Therefore online is a space that small businesses should be taking advantage of. This year, internet shopping in the UK has already topped the £100bn mark.

Selling online can also provide other benfits. It can give you access to a much bigger market than you would otherwise be able to access, you can look as professional as larger companies, online payment means your busines can be selling 24 hours a day, and you can make it easier for your customers to buy from you.

How will your website attract visitors? First of all, like any other aspect of selling, keep an eye on what your competition is doing. What will distinguish your site from theirs? Offering more information than them can help attract visitors and potential customers – news, blogs, tips – using these well will make your site a great resource for your market.

Then you’ll need to undergo some search engine optimisation work – which you can outsource to an agency if required. This will mean that when people are searching for your product online, your business will be higher up in search engine results, and therefore, in theory, get more people clicking through to it.

Keeping the site updated regularly with fresh content will keep vistors coming back, and will also help in your search engine rankings.


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