Only 1% of firms use social media to generate business

Small businesses failing to maximise social media, says study

Small businesses across the UK are failing to use social media to generate new business prospects, a study has found.

According to research by TalkTalk Business, up to 43% of firms don’t feel confident using social media platforms such as LinkedIn and Twitter.

The most social media-savvy businesses were found to be based in the north east, where 69% of businesses said they felt comfortable using social media. Businesses in the south west, by contrast, were found to be the least confident.

Similarly, 44% of companies in Norwich believed social media to be the most important channel of business communication. However, firms in Edinburgh and Glasgow placed it at the bottom of their list, with only 9% viewing it as integral.

Furthermore, the study revealed that only 1% of Britain’s small enterprises are currently using social media channels to generate new business.

Paul Lawton, managing director of TalkTalk Business, said: “Social media can prove invaluable as a new business tool and so it’s worrying to see that so few small enterprises are embracing it. Its business benefits range from being able to engage and understand the needs of customers and prospects through to gaining insights into target markets and perceptions of your organisation or brand.

“There’s certainly scope for more small enterprises to be educated on how social media channels can be applied to business and be harnessed to benefit the bottom line.”

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