Kim Kardashian-endorsed London fashion start-up bags £500,000 investment

London-based Open for Vintage will use funding to boost marketing efforts as it looks to partner with 100 luxury boutiques around the world

Open for Vintage, a luxury e-commerce fashion platform, has secured £500,000 in funding from venture capital firm eDot Invest in the same week that Kim Kardashian has become its latest celebrity customer.

Founded in 2016, London-based Open for Vintage specialises in selling vintage designer fashion, jewellery and accessories. Its collection features 10,000 items from 20 luxury boutiques across Dubai, France, Germany, Hong Kong, Italy, Ireland, Japan, the UK and the US.

As well as Kardashian, the site counts TV presenters Poppy Jamie and Vogue Williams, models Chloe Lloyd and Ashley James and musician Una Healy as customers.

The finance will be used to help Open for Vintage accelerate its marketing efforts and bolster its international network, with the aim of showcasing more than 20,000 items from 100 boutiques over the coming year.

Colin Saunders, CEO of Open for Vintage, commented: “2017 looks to be a great year ahead for both Open for Vintage and our boutique partners. Sales and traffic continue to increase month on month and we are delighted to see celebrity customers including Kardashian discover the site.

“This latest round of funding enable us to continue to improve the customer experience and increase the number of unique boutiques that sell on the platform.”

Alan Devlin, CEO of eDot Invest, said: “Having seen the business develop rapidly into a high-end marketplace connecting boutiques with customers using a simple and effective e-commerce and fulfilment solution we believe Open for Vintage will become the destination for vintage fashion, handbags and watches globally over the coming years.”

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