Open a pop-up shop for free: Winners revealed!

Following hundreds of entries, and Sage can now unveil the three up-and-coming retailers that have won space at our London pop-up...

You entered in your hundreds and, in association with accounting software firm Sage, can now reveal the names of the three emerging retail businesses that have won space in our Central London pop-up shop – which opens its doors at Piccadilly Station from Monday 26 September.

And the winners are… Cocofina, Soapsmith and Letterbox Hamper!


We specialise in healthy and yummy coconut goodies including coconut water, snack bars, oil, flour and more. The Cocofina brand represents healthy, honest and quality products and our products are made from the right coconuts with no hidden ingredients, additives or preservatives.


We make handmade bath and body products in London, we are very popular with tourists due to the unique naming of our products such as Lavender Hill bath soak, Brick Lane handmade soap etc and we have won a number of awards for our products and business idea.

Letterbox Hamper

We make little, personalised and postable hampers, full of the highest quality, independent, British food and drink. We wrap all of our postal hampers by hand, using beautiful traditional packaging, parcel paper, ink stamps and a personalised message card.

The three start-ups will each receive a budget of £500 to fit out the shared space as well as promotion across our website, email and social channels.

Details of the pop-up shop’s highly-prized London location will be announced later this week so watch this space….

Evan O’Shea, Marketing Campaign Manager at Sage, said of the winners:

“Sage has a long history in supporting UK start-ups and we are delighted to be part of this fantastic competition. It is an incredible opportunity for the winners to showcase their products in a prime retail location and I am looking forward to sampling them in person next week.”

For latest updates and news about the Startups Sage Pop-up Shop, follow the Twitter hashtag #startupspopup


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