‘Organic marketing’ platform Linkdex boosted by major funding round
Oxford Capital leads investment into rapidly growing global business
Multi-disciplinary marketing platform Linkdex today announced the completion of a ‘major’ funding round, led by new investor Oxford Capital.
Founded in 2010 by John Straw, Linkdex is a Software-as-a-Service (SaaS) marketing platform that specialises in ‘organic’ marketing across various channels, including web search, social media, content marketing and business intelligence.
Similar to viral marketing, organic marketing is a method that focuses on the creation of content that followers of a brand want to use and share themselves.
Customers purchase annual licenses to use Linkdex’s software, with additional monthly charges based on the volume of data consumed.
Since launch the London and New York-based company has grown into one of the leading companies in the nascent sector, winning the ‘Best SEO Software’ category in both the US and UK Search Awards.
Oxford Capital’s investment, the terms of which were not disclosed, will be used to boost the commercial roll-out of its platform and increase marketing activity in global markets.
Existing backer Amadeus Capital also participated in the round.
Mark Smith, chief executive officer of Linkdex, said: “Through the investment process, Oxford Capital helped us gain new insights into our business and refined our strategy. They really understand our space and are a great partner for our next phase of international growth.
“This funding round allows us to accelerate our global distribution and marketing and marks an important step forward in our commercial development. We are very excited about the prospects for further rapid growth in demand for organic marketing services where our platform gives our clients an amazing opportunity to identify and access unique market intelligence.”
Martyn Holman, investment director at Oxford Capital, added: “Linkdex already has a well-established customer base which includes leading online marketing agencies and brands. Its ‘Software as a Service’ (SaaS) business model also provides it with a reliable and growing revenue stream.
“The company’s management team has an outstanding track record and we believe it has the vision and skill to ‘win the market’ for organic marketing services.”