Organic Monkey: “We need to nail our sales pitch to win export business”
Organic Monkey's mentor, Bulldog's Simon Duffy, delivers his retail presentation verdict
Another productive meeting this month. We met our mentor, Bulldog’s Simon Duffy, in our home town of sunny Brighton this time. And after catching up on progression since our last meeting the main focus was on planning and preparing a business plan and sales pitch to present to the bigger retailers, both in the UK and overseas, which is our main goal over the next six months.
Simon outlined a structure and key points for our business plan which will really help us to create a detailed, well-rounded plan for both our short-term goals as well as our long-term strategy. He also generously shared Bulldog’s sales presentation with us which gave us valuable insight into how to approach and appeal to retailers; a professional and effective pitch, instilling confidence, trust and excitement in the brand, all delivered with passion and an element of humour.
The main thing we learnt from Simon’s pitch was that a strong structure was key, including all relevant information from background to statistics and financial projections, while also ensuring that the personality of the brand shone through. Our presentation needs to be just as engaging so we will use a range of materials and diagrams, strong product images, and relevant press coverage from the national baby and women’s magazines. This will help to highlight our points effectively to ensure we hold their attention throughout.
We also need to demonstrate how we are different from the other brands on the market and why Organic Monkey can fill a gap on their shelves. We will do this by explaining about the ingredients we use and why we have chosen to be certified by both the Soil Association and Fairtrade Foundation. Instilling confidence that we are able to deliver larger scale orders is also paramount and we will ensure that we convey this by discussing the relationships we already have in place with our manufacturer, our determination and drive as well as our passion and belief in our brand.
The idea is to go through our business plan and present our sales presentation at our next meeting to give Simon a clearer idea of what we are wanting to achieve and the ways in which we can tailor and improve what we have prepared so far.
Once again a really constructive and beneficial meeting, which will help us enormously to move forward in the right direction.