Outside Line acquire shareholding from Ingenious Media active
New funding will be used to boost international expansion
Creative agency Outside Line has completed a seven-figure buyout of Ingenious Media Active Capital’s shareholding in the company, and appointed bigmouthmedia founder Steve Leach as chairman.
The agency, which has orchestrated award-winning campaigns for a raft of major brands including Becks, British Gas and Arla Foods, works with a range of household name brands across a variety of sectors to deliver creative digital campaigns.
Outside Line agency directors Ant Cauchi and Lloyd Salmons say the company’s executive team plans to use the new funding to expand its operations in the UK and abroad.
They add: “Ingenious have been a fantastic partner to us over the last four years and we are now really excited to be entering into a new phase of the Outside Line story with a chairman as widely known and respected as Steve.
“He’s a true pioneer of the digital industry and taken with our track record for blending creativity and technological expertise, we expect his strategic vision and experience to have a major impact upon the company’s future development”.
Leach says he was attracted to the Outside Line proposition by the company’s potential for rapid growth.
He adds: ” With their established reputation and proven approach to make brands stand out online there’s tremendous scope for expansion in both the UK and overseas markets, and I’m looking forward to advising a team I’ve every confidence will make that happen.”