London-based e-commerce firm Paddle merges with software company DevMate

Young Gun founded e-commerce platform will fully integrate software company’s products to create an enhanced platform for software businesses

Paddle, the London-based e-commerce platform for software businesses, has entered into a merger with DevMate – the software development and distribution toolkit created by MacPaw

Founded in 2012 by Young Gun Christian Owens, Paddle helps over 500 small and medium-sized e-commerce companies sell globally by dealing with sales tax and payment methods, as well as providing tools for fraud prevention, checkout recovery, and analytics and marketing tools.

DevMate is an efficient way to develop and distribute apps, helping developers deal with licensing, crash reports, feedback, and to analyse customer data.

The merger will see MacPaw fully integrate its products into the Paddle platform to create an enhanced platform for software businesses.

Paddle secured $3.2m in Series A funding last September to scale up its sales and marketing efforts.

Owens commented: “With DevMate and Paddle, we are one step closer to realising our mission to be the number one platform for software developers to manage and grow their businesses.

“We have admired DevMate since it launched; it adds crash reporting and additional incredible analytics to our platform and considerably improves our licensing and release management capabilities.”

Oleksandr Kosovan, the founder and CEO of both MacPaw and DevMate, said: “DevMate is the best tool for software developers to develop and distribute software – the only piece of the software lifecycle it didn’t cover was checkout and payments.

“Paddle is the most innovative e-commerce solution out there for software businesses, so for me this deal was obvious. I am thrilled to be joining the Paddle Board and helping the team as it continues to grow.”


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