85+ FREE business events you won’t want to miss in October 2025 Don’t get spooked by networking this Halloween. Check out these 89 free business events to connect with others and grow your business this month. Written by Emily Clark Published on 30 September 2025 October is fast approaching. But for new business owners and entrepreneurs, the spooky season doesn’t necessarily come in the form of horror movies. Instead, these scares can come from networking, especially for those who haven’t done it before.But as scary as it can be at first, networking is also a great opportunity to build valuable relationships, find new opportunities for investment and business partnerships, and learn important insights from industry professionals.What’s more, there are plenty of free events, so you won’t get spooked by high ticket prices. We’ve listed 89 business events in the UK that you don’t want to miss out on this month. Jump to: Free business events in London this month Free business events in Newcastle this month Free business events in Leeds this month Free business events in Sheffield this month Free business events in Manchester this month Free business events in Liverpool this month Free business events in Birmingham this month Free business events in Nottingham this month Free business events in Cambridge this month Free business events in Oxford this month Free business events in Bristol this month Free business events in Cardiff this month Free business events in Edinburgh this month Free business events in Glasgow this month Free business events in London this monthBorn or Made in Brixton at 3Space International House (1st October at 8:30 am): An open, free event for founders and business owners in Brixton, from sole traders to non-profits to seasoned entrepreneurs. A great opportunity to share challenges, celebrate successes, and grow your network circle.Coffee Friday at Dialogue Cafe (3rd October at 10:00 am): A casual and relaxed meetup where local business owners can connect over coffee and pastries. Also, a good opportunity to meet potential business partners and to meet the Grow London Local team for advice and support.HUSTLE London Canary Wharf London Entrepreneur Networking Event at The George (7th October at 5:00 pm): A monthly meetup for local business owners looking for potential mentors, future team members, and investors. Also, an opportunity to share business ideas, get feedback on your minimum viable product (MVP), and even find partnership opportunities. Also being held at Liverpool Street on the 14th and Soho on the 21st.Richmond Business Networking at Slug & Lettuce (7th October at 6:00 pm): A friendly and informal gathering where entrepreneurs can connect with fellow founders, introduce their business, and get free advice — all while enjoying a drink in a relaxed setting.Startup Events London – Networking, Investor Relations, Fireside Chat at Workspace ® | Eventspace at Salisbury House (7th October at 6:30 pm): Promising an “epic evening” of networking and investor connections, Startup Networks’ free event is a great chance for new businesses looking to grow their circle and find investment opportunities. It includes a panel discussion on leadership and digital transformation.NatWest Accelerator Female Founder Networking at NatWest Moorgate (8th October at 10:00 am): A relaxed networking meetup for female founders to share ideas and experiences, plus build meaningful connections with other business owners and professionals. Tea and coffee are provided.Future in Focus: Women in Tech at The Boutique Workplace Company – Tagwright House (8th October at 5:00 pm): Designed for female entrepreneurs in the tech space, this free event offers the opportunity to network with like-minded individuals and senior professionals for advice and guidance. Drinks and canapes are provided.eCom Collab Club at ODEON Luxe West End (8th October at 8:00 pm): An event specifically for ecommerce businesses to connect with industry professionals and find partnership opportunities. It includes a panel discussion on international expansion and how to scale your business in 2026.Networking Event: Cybersecurity, FinTech, B2B & Finance at Drake & Morgan’s at King’s Cross (18th October at 10:00 am): Bringing together the brightest minds in cybersecurity, fintech, B2B, and finance, this free event offers exclusive networking sessions with industry experts, meet and greet sessions with investors, and insightful discussions on emerging technologies.Tech Startup Networking London – Series A/Venture Capital Networking Event at Archer Street Soho (21st October at 4:00 pm): Designed specifically for tech startups, this free event offers the chance to network with potential partners and angel investors. For over 25s only, and a smart dress code is required. Free business events in Newcastle this monthPLATFORM at Crowne Plaza Newcastle (3rd October at 9:00 am): A place where entrepreneurs can learn about opportunities for starting a business or growing it further, while also connecting with fellow founders, funders, investors, and potential partners. It’s also being held on the 31st.Motivation Monday: Coffee, Connection & Kickstart at The Lumen, Floor 4 (6th October at 9:30 am): A weekly event made for local entrepreneurs to kick off their week with fresh motivation. Starts with some relaxed networking over coffee or tea, before moving on to a goal-setting session to set your focus for the week. After the event is over, you’re free to use the venue’s free coworking space until 5 pm.NatWest Accelerator Morning Mixer at The Lumen, Floor 4 (7th October at 9:30 am): An event where local business owners and entrepreneurs can connect with others over complimentary Nespresso coffee. Includes group activities for brainstorming, sharing ideas, and celebrating successes.SHINE Meeting at Newcastle University Business School (9th October at 12:00 pm): A place where entrepreneurs and business owners can share ideas, discuss challenges and emerging topics, and connect with like-minded individuals.Founder’s Friday at The Lumen, Floor 4 (10th October at 9:30 am): A free event held every second Friday of the month, bringing local founders and entrepreneurs together to connect, collaborate, and learn from experts in different industries. Also, it has a “Founder Spotlight” session where you can hear from fellow businesses on their journey, including challenges and wins.HUSTLE Newcastle Entrepreneur Networking Event at All Bar One (30th October at 5:00 pm): Much like its London counterpart, this event offers a laid-back space where entrepreneurs can expand their circle with meaningful connections, including mentors, advisors, and business partners. Free business events in Leeds this monthWelcome Wednesdays: Hub Tour and Networking at 2 Whitehall Quay, 3rd Floor (1st October at 10:00 am): An opportunity to meet the local NatWest Accelerator team for business support, as well as network and connect with a community of entrepreneurs.Accelerator Morning Mixer at 2 Whitehall Quay, 3rd Floor (7th October at 9:30 am): Advertising itself as “more than just coffee and catch-up”, this free event is a great opportunity to recharge and connect with fellow founders and business leaders. It includes group activities for brainstorming, sharing ideas, and celebrating successes. Free Nespresso coffee is provided.Connect & Collaborate X Entrepreneur Social Network Leeds at Clockwise Leeds (7th October at 10:00 am): A laid-back morning of networking with fellow entrepreneurs, where you can explore new ways to collaborate. Includes a day pass to Clockwise Leeds’ coworking space.Hump Networking – Brand New Business Networking at LeedsBID (8th October at 10:00 am): An engaging networking event where you can connect with fellow entrepreneurs and grow your business circle. Guest speaker to be confirmed.Leeds Mind Business Connections at Weetwood Hall Estate (9th October at 10:00 am): A free quarterly networking event. Ahead of World Mental Health Day, the theme for this event is all about how businesses can have supportive conversations about mental health in the workplace. Free refreshments are provided.Get Connected | Leeds at Clockwise Leeds (16th October at 10:00 am): A free and open B2B networking event for businesses based in Leeds and surrounding areas. There’s no fixed schedule or elevator pitches — just simple networking in a relaxed setting.SME Leaders Forum October 2025 at Nexus – University of Leeds (21st October at 3:00 pm): Hosted by Leeds Business University School, this free event invites local businesses and industry experts to exchange ideas and strategies for success. Includes a talk from David Clarke OBE, who will share his experiences of running a business with a disability.Breakfast Networking – October at 3 Sheat St (28th October at 8:30 am): Held on the last Tuesday of every month, this free event brings together local businesses and professionals to connect in a relaxed environment. Includes talk from Philippa Bradley on the virtual assistant (VA) industry. Free coffee, pastries, and fruit juice are provided.Entrepreneur Social Networking at The Decanter (28th October at 5:00 pm): This free event offers open networking in a casual and relaxed environment, allowing entrepreneurs to make meaningful connections with mentors, future employees, advisers, and industry experts.Coworking or…DIE?? – Coworking in Leeds at Wizu Workspace (30th October at 9:00 am): Despite the sinister name, this isn’t some cheap horror movie. Instead, it’s an event packed with networking opportunities, guest speakers, and plenty of chances to get your work done at Wizu’s coworking space. Free business events in Sheffield this monthSheffield Young Professionals at Over The Yardarm Bar (9th October at 5:30 pm): A space where young Sheffield-based entrepreneurs can build meaningful relationships through open and chilled networking.The Marketing Meetup IRL: Sheffield at Fitzalan Square (9th October at 6:00 pm): A friendly, no-pressure event where marketing professionals can get together to connect with fellow peers and gain fresh insights from a panel of guest speakers.Business Networking – Sheffield Business Peer to Peer Forum at datamills (14th October at 10:00 am): A “shared” networking event, giving entrepreneurs the opportunity to meet new connections and get peer-to-peer support from like-minded professionals. You’re also given a two-minute slot to introduce yourself, what makes your product/service beneficial, and a challenge or a win. The Butterfly Effect Business Club – Female Netwalking Event at Rother Valley Country Park (17th October at 9:30 am): Promoting “fun and empowering” netwalking, this free event by The Butterfly Effect Business Club is all about connecting local women-led businesses to share business ideas, while enjoying a leisurely walk at the beautiful Rother Valley Country Park.Startup Social: Sheffield at Hideaway (30th October at 6:00 pm): A relaxed monthly meetup for founders, business owners, and entrepreneurs to share projects, swap stories, and even find collaboration opportunities. Free business events in Manchester this monthMind Body Business FREE Networking Event at Wilde Aparthotels (2nd October at 10:30 am): A free event that offers networking opportunities, as well as tips for business owners in mindfulness to improve motivation and general wellbeing. Tea, coffee, and caffeine-free drinks are provided.Start Up Huddle Manchester at BIPC Seminar Studio, 2nd Floor (2nd October at 5:00 pm): With a mission to strengthen the small business scene in Manchester, Start Up Huddle allows you to network openly and explore free resources available from BIPC Manchester. Refreshments are provided.Business Networking Through Golf at Sale Golf Club (3rd October at 8:30 am): Putting networking and golf together, attendees can enjoy a round while meeting like-minded individuals. Complimentary bacon sandwiches (or dietary alternatives) and coffee are provided. Held weekly.Accelerator Morning Mixer at NatWest Accelerator Manchester Hub (8th October at 9:30 am): A place for entrepreneurs to network with like-minded individuals. Includes group activities for brainstorming, sharing ideas, and celebrating successes. Free Nespresso coffee is included.FUEL Manchester 2025 at No. 1 Circle Square (9th October at 9:00 am): Boasting an “innovative event created to fuel startup business growth”, FUEL Manchester starts with a breakfast panel where entrepreneurs and experts will share advice on business growth. This is followed by an exclusive masterclass where a select group of 25+ businesses will get access to some of the most respected names in business.Techcelerate Coffees Manchester at DoubleTree by Hilton Manchester (16th October at 10:00 am): An informal networking event for tech founders to collaborate with other entrepreneurs, investors, and senior managers of tech companies.Pitch Manchester: Showcase Your Business & Network with Like Minded People at Hotel Motel One Manchester (20th October at 1:00 pm): Offers entrepreneurs the opportunity to pitch their business in front of an audience, while networking with fellow business owners and founders.Tech Startup Networking Manchester – Series A/Venture Capital Networking Event at BLVD Manchester (30th October at 5:00 pm): Designed for tech startups, this free event offers the chance to network with potential clients, partners, and investors. For over 25s only, with a smart dress code required.HUSTLE Manchester Entrepreneur Networking Event at BLVD Manchester (30th October at 6:00 pm): A great opportunity to network with important people who can help grow your business, whether that’s mentors, future employees, or advisors. For over 25s only, with a smart dress code. Free business events in Liverpool this monthFounder Funding Groups – Round Table at Aveue HQ (1st October at 12:00 pm): A practical, founder-focused session on finding the right investors for early-stage and growing businesses. Lunchtime buffet included.real5 Liverpool South Networking Lunch at Blackburne Arms Allerton Road (3rd October at 12:00 pm): A place to join fellow business owners and entrepreneurs for a laid-back networking lunch. Offers the chance to connect, share ideas, and grow your network in a friendly, relaxed atmosphere.BOLD B2B Business Breakfast at Nova Scotia (7th October at 9:00 am): An event where you can fuel up on coffee and pastries, while networking with others and hearing inspiring talks from guest speakers.Relaxed Business Networking In Person at Calisa Coffee Shop (7th October at 6:00 pm): This weekly event is exactly what it says on the tin. Expect a relaxed evening of open networking, with the chance to meet potential collaborators and swap ideas. Tea and coffee will be available.HUSTLE Liverpool Entrepreneur Networking at Pier Eight Restaurant & Bar (28th October at 5:00 pm): As with all HUSTLE networking events, you can expect an easygoing and welcoming experience while finding your next collaboration opportunity, whether it’s through mentoring or business partners.October Connect and Collaborate at The Municipal Hotel and Spa (29th October at 10:00 am): An energising networking session built around real connections. Offers a friendly, welcoming space where you can meet new people, find collaboration opportunities, and grow your network. Free business events in Birmingham this monthBrummies Networking – Free Business Networking at Grosvenor Casino Broad St (14th October at 11:00 am): A relaxed networking meetup focused on real conversations, not sales pitches. Expect genuine connections over a cup of tea or coffee.Birmingham Business Show at Alexander Stadium (16th October at 10:00 am): As well as 1-2-1 networking opportunities, this free event offers an exhibit of around 60 companies, plus the chance to gain valuable insights from a programme of eight seminars.HUSTLE Birmingham Entrepreneur Networking Event at O Bar (23rd October at 6:00 pm): A great opportunity to expand your network and explore collaboration opportunities with people who can help grow your business. For over 25s only, with a smart dress code. Free business events in Nottingham this monthNetworking at The Botanist (3rd October at 8:00 am): A chance to expand your network, share ideas, and build new relationships over a cup of coffee. Hosted by Rushcliffe Business Partnership events, this event attracts a mix of professionals, including designers, social media experts, accountants, marketers, HR specialists, and more. There is also a further event at The Ruddington Arms on the 17th.The ScreenPop Entrepreneurs’ Expo 2025 at The Nottingham Belfry Hotel (6th October at 10:00 am): Whether you’re new to the business scene or already a seasoned entrepreneur, the ScreenPop Entrepreneurs’ Expo is the place to be to network with others, find new customers, and source new suppliers. Includes seminars, workshops, and 40+ exhibitor stands.Nottingham Business Networking: KuKu Connect & Festive Pho Evening at Pho Nottingham (7th October at 6:00 pm): Celebrating its 9th birthday, KuKu Connect is offering a unique networking event. With no pitches or presentations, attendees are free to network with like-minded individuals — all while getting a taste of Pho’s seasonal menu tasters, limited-edition Christmas cocktails, and a make-your-own summer rolls experience.Small99’s People, Planet, Pint™: Sustainability Meetup at Mammoth (7th October at 6:00 pm): If you’re interested in becoming more sustainable in your business, then this free event is the perfect opportunity to learn how to be more environmentally responsible, plus network with others. No business pitches or panels included.Nottingham Networking Brunch at Sherwood Manor (8th October at 10:00 am): An energising morning of networking and connection-building. Starts with 40-second pitches to spotlight your products/services, followed by an insightful presentation, before finishing with 10-minute 1-2-1 networking with business owners.Tech Business Meetup – Drinks and Networking at Portello Lounge (15th October at 6:00 pm): Hosted by the Nottingham Tech Network, this event is designed for tech professionals to build their network and connect with others over a drink or two. Free business events in Cambridge this monthCambridge Pitch & Mix at The Mill Mediterranean Coffee Spot (2nd October at 8:45 am): Held every Tuesday, this free event kicks off with open networking, before moving on to 20-second introductions and then a discussion around topics of marketing, sales, and business development. Finishes off with more networking, discussion groups, and follow-up conversations.Mindstone Cambridge October AI Meetup at The Bradfield Centre (2nd October at 6:00 pm): An event for AI startups or businesses interested in learning about how to integrate AI technology into their operations. A good opportunity to learn about the latest AI projects and learn from the brightest minds in the field.Silicon Drinkabout Cambridge at Devonshire Arms (31st October at 7:00 pm): Run by an inclusive community for the tech network in Cambridge, the Silicon Drinkabout is held every last Friday of the month, where attendees can network with others in a chilled-out space. Free business events in Oxford this monthOxford Business Expo 2025 at Leonardo Royal Hotel (1st October at 10:00 am): Known as Oxford’s largest business show, this event is a great opportunity for entrepreneurs and business owners to network with 300-400 attendees, plus explore learning opportunities from free seminars and workshops.OxCyber Social Event at The Marsh Harrier (9th October at 5:30 pm): Offering an “evening of networking, real conversations, and cyber community spirit”, this free event is ideal for cybersecurity enthusiasts or businesses interested in learning more about cybersecurity. No agenda or fixed schedule included.October – Women in Tech at the Business and Intellectual Property Centre Oxfordshire (BIPC) (14th October at 6:00 pm): A dynamic business event celebrating female founders and women-led businesses in the tech space. Includes guest speakers, panels, workshops, and networking opportunities.Oxford Coffee Club at The Fishes (17th October at 9:30 am): A networking coffee morning for agency businesses to share wins, challenges, and discuss everything business — from new client relationships to operations, growth, and maintaining a good work-life balance. Free business events in Bristol this monthRebel Run Club at Temple Studios (1st October at 6:00 pm): A refreshing way for founders, entrepreneurs, and business owners to connect, network and recharge at the same time. Held every two weeks.BrisBES: Friday Start-Up Club at Temple Studios (3rd October at 9:30 am): A space for early-stage businesses and entrepreneurs to network casually over tea, coffee, and pastries. Also includes on-hand support from business advisors and a “tip of the week” to spark conversation and action.Networking for founders, creators, freelancers + rebels at The Square Club (6th October at 6:00 pm): A monthly meetup for young entrepreneurs to connect, share experiences, and pick up practical advice on navigating the ups and downs of running a business.NatWest Accelerator Morning Mixer at NatWest Accelerator (7th October at 10:00 am): Like other Accelerator Morning Mixer events, expect an energising morning where you can recharge and network with fellow entrepreneurs. Includes group activities for brainstorming, sharing ideas, and celebrating successes, plus complimentary Nespresso coffee.Entrepreneurs Local Circle Meeting at The Inn at Yanleigh (14th October at 6:30 pm): A monthly meetup for founders and entrepreneurs to connect, share experiences, and pick up actionable marketing tips to put to work right away.Bristol Coffee Morning at InSynch (16th October at 10:00 am): A relaxed coffee morning for business owners to get together, introduce their business, share challenges, and learn useful tips and resources to take away.Meet up in the Ye Shakespeare Pub (23rd October at 12:00 pm): A vibrant and energising space hosted by Rhoda Brain and Duncan Russell of Miint Marketing, offering a fun lunchtime networking event to help local businesses connect and build genuine relationships. Free business events in Cardiff this monthCARDIFF: Business and Breakfast Networking at Grange Pavilion (2nd October at 10:00 am): A collaborative meetup for entrepreneurs and business owners to share ideas and experiences. Includes guest speakers in marketing, finance, sales, and growth. Complimentary tea, coffee, and pastries are provided.In Person Business Networking at The Maltings (7th October at 9:30 am): This networking event brings together business owners from all stages and backgrounds. Whether you’re starting your first venture or running an established business, it’s a good chance to meet a diverse community and expand your network.Meet and Mingle: Community through Business at Cardiff Metropolitan University (7th October at 6:00 pm): With the theme of “community through business”, this free event includes talks from seasoned entrepreneurs on “behind the scenes” stories, advice on how to tackle challenges, and networking opportunities.HUM4NS Talks Cardiff at voco St David’s (20th October at 7:00 pm): As well as networking opportunities, this free event also includes a panel of guest speakers who will share their personal stories in business, including the challenges they’ve faced and how they’ve overcome them.CBL Cardiff Breakfast Meeting at The Coach & Horses Hotel & Restaurant (24th October at 7:30 am): A monthly breakfast gathering for Christian business leaders to connect, exchange insights, and talk openly about the challenges and opportunities for modern business. Complimentary tea and coffee are provided.DIVERGE: October 2025 at Tramshed Tech (28th October at 10:00 am): Made specifically for Neurodivergent founders, this monthly gathering is ideal for those looking to network and cowork in a safe and non-judgmental environment. Free business events in Edinburgh this monthConnectED, Edinburgh Business Networking at Hotel Indigo (7th October at 8:30 am): A weekly networking event for founders and business owners to connect with fellow entrepreneurs, SMEs, consultants, agency owners, charities, professionals, and corporate executives.Royal Bank Accelerator Morning Mixer at RBS Accelerator Hub (7th October at 9:30 am): A great chance for entrepreneurs to network and recharge over complimentary Nespresso coffee. Also includes founder-focused group activities for brainstorming, swapping ideas, and sharing wins.Accelerator Social at RBS Accelerator Hub (7th October at 3.30 pm): An informal social event for founders and entrepreneurs to share stories, exchange ideas, and build meaningful relationships. No agenda or structured schedule.Scottish National Network – Business Networking in the City at Browns Edinburgh (8th October at 10:00 am): Calling itself “speed networking with a twist”, this event uses a coloured card system to help attendees connect with the relevant people, allowing you to make more valuable connections in less time.She Scales at RBS Accelerator Hub (16th October at 9:30 am): A coworking and networking meetup created for female founders, offering a supportive space to build connections, collaborate, share ideas, and receive valuable feedback.The Business Connection Edinburgh breakfast at Loudons Fountainbridge (28th October at 8:00 am): A monthly free breakfast event hosted by The Business Connection. Offers a morning of connection, engaging in meaningful conversations, and finding new opportunities.The Collaboration Club – Monthly Networking for Business Owners at Hotel Indigo (29th October at 8:00 pm): The clue is in the name. Offers a space for women founders to engage in worthwhile conversations, grow their network, and find collaboration opportunities.Founder Friday Coworking at Lister Place (31st October at 9:00 am): A coworking day specifically for technical founders looking to scale their businesses, with the chance to connect with others and exchange ideas. Held every last Friday of the month. Free business events in Glasgow this monthBusiness Networking in Glasgow at Nuffield Health Glasgow Central Fitness & Wellbeing Gym (1st October at 6:30 am): A high-energy morning designed to help entrepreneurs connect, share goals, and showcase their business with a 10-minute spotlight. Complimentary breakfast is included.Business Networking at Hillhead Sports Club (2nd October at 8:00 am): A weekly meetup for entrepreneurs to connect with a like-minded community, share challenges, gain new insights, and receive the support they need to keep their businesses moving forward.Networking for Family Focussed Businesses at Wish Upon A Star Kingdom (3rd October at 10:30 am): An inclusive event for parent business owners, offering an open and supportive space to brainstorm and explore partnership opportunities.Scottish National Network – Business Networking in the City at Browns Glasgow (7th October at 10:00 am): Like its Edinburgh counterpart, this event helps entrepreneurs find and connect with relevant people through its coloured card system, letting them make more valuable connections quicker.8 Business Networking Coffee Morning OCT at The Alchemist Glasgow (15th October at 9:30 am): This event combines relaxed, go-at-your-own-pace networking with focused round-table discussions. Ends with a fun prize draw to end the morning on a high.She Scales at Accelerator Hub,4th Floor (29th October at 10:00 am): Made for female founders and women-led businesses, this free event is ideal for those looking to expand their circle, share ideas, and find potential collaborators. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
Are digital IDs a fraud shield or a faff for SMEs? Sir Keir Starmer plans to make digital ID cards mandatory. But for SMEs, will it stop illegal working or create more red tape? Written by Emily Clark Published on 30 September 2025 Last week, Keir Starmer announced a major government scheme to roll out digital ID for all UK citizens and legal residents. By the end of this Parliament, digital ID is set to become mandatory in Right to Work checks, partly to simplify the process.The scheme has also been framed as a deterrent to illegal migration, with Starmer claiming that making access to work more difficult will discourage crossings of the Channel. He has described digital ID as “an enormous opportunity for the UK.”Yet for many SMEs, concerns may lie less with controlling immigration and more with the practical impact of digitisation. Will digital ID genuinely streamline hiring, or will it place more barriers between businesses and the people they want to hire?What is the new digital ID scheme?The government’s new digital ID scheme will offer free, secure, and smartphone-based identity verification for UK citizens and legal residents.In its official announcement, the scheme was positioned as part of the government’s anti-immigration stance, the idea being that stricter access to work will make the UK less appealing to people without legal status.Beyond this agenda, the digital ID is a mobile-based solution, much like the NHS app or contactless payments, allowing workers to complete Right to Work checks (done to verify a candidate’s legal right to work in the UK pre-hire) without providing paper documents.Digital ID may also reduce the risk of fraud. Data from the Centre for Finance, Innovation and Technology (CFIT) shows that more than eight in ten SMEs might pay for a Digital Company ID, as the tech could help reduce the £6.8bn lost to fraud annually in the UK.Will it really stop illegal working?While digital ID may be new, Right to Work checks were introduced decades ago, along with the current illegal working legislation, which has been in place since 2008. Despite this, illegal working still goes on.On this point, Emma Brooksbank, Immigration Partner at national law firm Freeths, commented: “It is difficult to see how the Government’s proposal to introduce digital ID will make any difference to illegal working in the UK.“Digital ID will simply mean that compliant employers need to adapt their processes, and those who choose to ignore the rules and employ people illegally will continue to do so.”Her perspective highlights a crucial issue: despite decades of identity checks, many employers ignore the rules. And why would the introduction of digital ID change the behaviour of those already operating outside the system?Instead, it will primarily be law-abiding SMEs who will be required to change their hiring processes. Mandatory digital ID may simply end up adding extra red tape for small businesses without delivering the promised ease.There are also security concerns. While the IDs would be kept in a secure, encrypted digital wallet, experts warn that if the data is also stored centrally for cross-referencing, the system could become a hacking target, raising questions about how it complies with UK GDPR.Alan Woodward, professor of cybersecurity at the University of Surrey, told The Guardian that an ID database is like “painting a huge target on something to say ‘come and hack me’.” Implications of digital ID for SMEsDigital ID is just one step in a number of larger smart data initiatives being rolled out by the government, which are intended to improve administration and transparency for SMEs.This is in addition to other steps to monitor entrepreneurship, including tighter restrictions around ID at Companies House and the new Online Safety Act. There seems to be a clear theme: digital monitoring of businesses and workers is becoming the norm.While the intentions behind digital ID may be rooted in preventing fraud and boosting efficiency, it may miss the mark. As experts note, illegal working is unlikely to be stamped out entirely, and the pressure of compliance may fall on businesses already following the rules.For SMEs, the scheme could add unwanted complexity without delivering tangible benefits, another layer of bureaucracy at a time when many are already stretched thin. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
Product Regulation and Metrology Act 2025: Everything You Need To Know The UK government’s Product Regulation and Metrology Act came into effect in July 2025. Here’s what you need to know about it. Written by Emily Clark Published on 30 September 2025 As part of its Plan for Change initiative, the UK government introduced the Product Regulation and Metrology Act 2025 earlier this year. Under the new law, products sold by ecommerce businesses and online marketplaces will be held to the same standards as a physical, brick-and-mortar store.This new regulation was passed to make online marketplaces safer and protect the public from dangerous products. But what does this mean for online stores and sellers?At Startups, we’ve helped entrepreneurs stay up to date with relevant laws for 25 years. We’ll guide you through everything you need to know about the Product Regulation and Metrology Act, including what’s changing, who it applies to, and how you can comply. 💡Key takeaways The Product Regulation and Metrology Act 2025 is a new law regulating the safety and measurements of certain products marketed and used in the UK.The purpose of the Act is to hold online marketplaces directly accountable for ensuring the safety of products sold on their platform.The Act applies to all parties in the supply chain, including manufacturers, importers, distributors, and product installers.The new law also includes the need to regulate software and other non-physical components linked to a physical item (e.g. an app).Failure to comply with the Act may result in mandatory product recalls, market withdrawals, financial penalties, or even imprisonment. What is the Product Regulation and Metrology Act 2025? What’s changing with the new law? Who does the Act apply to? What should online marketplaces do to comply? What will happen to those who don’t comply? What is the Product Regulation and Metrology Act 2025?The Product Regulation and Metrology Act 2025 is a new law that came into effect on 21 July 2025, establishing a new legal framework to regulate how products are marketed, sold, and used in the UK. As part of this, online marketplaces such as Amazon, eBay, and Etsy will be held accountable for dangerous products sold on their platforms, ensuring they take greater responsibility for vetting sellers and removing unsafe goods. Ecommerce businesses and online sellers will also be responsible for complying with these regulations.The new law was introduced as a response to the increase in fire-related incidents following the sales of e-bikes and e-scooters. In 2024, the Office for Product Safety and Standards received reports of 211 fires involving these products, equivalent to a fire every 1.7 days. What’s changing with the new law?Several changes will take place under this new law. The Act is split into three primary sections, which are as follows:Product regulations (sections 1-4)The Secretary of State may introduce regulations to reduce/manage dangers that products might pose, ensure products work well and efficiently, and that products used for weighing or measuring are accurate. Certain products are excluded from this, such as food, medicine, and medical devices.Metrology (sections 5-6)Enables the Secretary of State to decide which units of measurement (e.g. kilograms, metres, or litres) are legal to use, and regulate the specific quantities (amounts) that products may be sold in.Supplementary provisions (sections 7-11)The law outlines how authorities can share information to ensure the rules are followed, make changes to older regulations, and add new rules for how these regulations will work with Scottish, Welsh, and Northern Irish governments. Who does the Act apply to?The Act applies to all parties involved in the lifecycle of a product marketed or used in the UK. This includes the manufacturer, importer, distributor, the person who installs a product, online marketplaces/retailers, and quality control agencies.This law doesn’t only apply to those selling fire-hazard batteries or e-bikes/e-scooters. Instead, the Act’s power can be used to make regulations for any tangible item that is marketed or used in the UK, including toys, cosmetics, furniture, and industrial equipment. As mentioned above, items like food, medicine, and medical devices are not included.Moreover, the law doesn’t just cover the physical product (e.g. the scooter itself), but also the software and non-physical components that come with or are linked to the product, such as controlling software or an app. What should online marketplaces do to comply?Under the Act, online marketplaces have a clear set of responsibilities to help protect consumers and maintain product safety. These obligations focus on making sure that unsafe products don’t reach buyers and that sellers meet the required standards.Online marketplaces are expected to:Prevent unsafe products from being made available to consumersEnsure that online sellers operating on the platform comply with safety obligationsProvide relevant safety informationCooperate closely with regulatorsThese rules are similar to those of the EU’s General Product Safety Regulation (GPSR) and Digital Services Act (DSA), both of which apply to online marketplaces operating within that region.How to prepare your business for complianceTo stay compliant, online stores and ecommerce retailers should take a proactive approach to product safety and regulatory requirements. Stay updated: Keep track of changes in product safety laws to ensure compliance.Audit your products: Review your product range to make sure everything meets current safety standards.Get your documents in order: Maintain clear records of safety certifications, risk assessments, test reports, and compliance documents, in case regulators request them.Communicate with regulators: Be proactive and responsive when authorities reach out, and ensure full cooperation during inspections or investigations. What will happen to those who don’t comply?As with any law, the consequences for not complying with the Product Regulation and Metrology Act 2025 can be severe, resulting in product removal, reputational damage, and even criminal penalties.Immediate actions include the authorities issuing notices to prohibit the marketing or use of a product. This can result in a withdrawal from the market (removal from shelves) or a complete recall (customers must return it). They can also seize and retain unsafe products.In more serious cases, authorities may impose financial penalties for breaches of regulation. Additionally, if a violation is found to be a criminal offence, a person could face unlimited fines and up to two years’ imprisonment.ConclusionOverall, the Product Regulation and Metrology Act 2025 is there to protect consumers from unsafe products and to prevent further health and safety incidents.Online marketplaces and sellers should take the time to meet compliance with this new law by ensuring products meet these standards, keeping up to date with new legislation, and being fully cooperative when regulators come knocking.Compliance not only protects you from serious penalties but also helps build customer trust, boost brand reputation, and create a safer marketplace for everyone. Share this post facebook twitter linkedin Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
How to close a limited company down Closing your limited company? We explain the options, the step-by-step process, tax considerations, and what you need to know before starting your next venture. Written by Emily Clark Published on 30 September 2025 When you start a business, it’s never going to be smooth sailing, as there are a lot of hurdles and challenges you’ll face.Unfortunately, sometimes these difficulties mean that you’ll have to face a complete closure of your company. Whether it’s financial problems, unexpected market changes, or internal management issues, shutting down can become the only viable option.We understand this can be frustrating and disheartening, but that doesn’t mean it’s the end of your entrepreneurial journey; it’s merely a setback that can also be a valuable learning curve to help you prepare for future ventures.Below, we’ll share the steps you need to take to close a limited company, including the type of closures you can take, who you need to inform, and the legalities involved. 💡Key takeaways In the UK, a company can be closed either through a voluntary or compulsory closure.You can close a limited company through a voluntary strike off or the Members’ Voluntary Liquidation (MVL).Before closing a company, you must settle your debt and tax obligations, including corporation tax, VAT, and capital gains tax.You must inform your closure plans to creditors, shareholders, employees, and HMRC.You can only start a new business when you’ve settled your outstanding debts and tax obligations, unless you are disqualified as a director.Some alternatives to closing your company are registering as dormant, selling your business, or restructuring (e.g. merging and pivoting). How do you close a limited company? Step-by-step: How to close a limited company What are the legal considerations of closing a company? What happens after your company is closed? Do I need to close my company down? When can I start another company? How do you close a limited company?There are two ways to close a limited company: through voluntary closure or compulsory closure.Voluntary closure is when a company’s directors or shareholders decide to end its operations and legally dissolve it.On the other hand, a compulsory closure refers to a legal process where a company is forced to close down through a court order. Voluntary closure options explainedYou can close a business through a voluntary strike off or a Members’ Voluntary Liquidation (MVL). For a voluntary strike off, you must submit a DS01 form to Companies House. This costs £33 to complete online and £44 on paper, and must be signed by the majority of the company’s directors.Once Companies House confirms the form is correct, your strike-off request will be published as a notice in the Gazette. After two months, if there are no objections, the company will officially be struck off the register.The MVL route is a more formal process, which begins with the directors signing a Statutory Declaration of Solvency. This statement confirms that the affairs and all debts, including interest, can be paid within 12 months.Next, shareholders must appoint a licensed insolvency practitioner, whom shareholders appoint during an extraordinary general meeting (EGM). Following this meeting, it will be the insolvency practitioner’s responsibility to realise the company’s assets and settle any outstanding debts, like corporation tax, PAYE, and value-added tax (VAT). Once the debts and liabilities have been settled, the remaining funds will be distributed to the stakeholders. The liquidator will then submit a final report to Companies House, and the company will be officially dissolved and removed from the register three months after the report is registered.Compulsory closures explainedA compulsory closure is when a company is closed forcibly by Companies House. This can happen for a couple of reasons, such as annual accounts being overdue (e.g. balance sheets, profit and loss accounts, and statement of cash flows), and Companies House hasn’t received a response to notification letters.Additionally, a company may be forced to close if it has unpaid debts that it cannot pay off. This happens after a creditor has exhausted all their efforts to recover the money, and so petitions the court to wind up an insolvent company (known as a “Winding Up Petition”). Once this is passed, an Official Receiver is appointed and will start liquidating the company’s assets, such as stock, vehicles, property, and machinery, to repay the outstanding debts. After these assets are sold off, the company will be officially closed down and removed from the Companies House register. Directors can face serious consequences if their company is forcibly closed. Not only do they land in serious debt with creditors, but they can also face disqualification from company registration, fines, or even personal liability for company debts. Step-by-step: How to close a limited companyUnfortunately, closing a company isn’t as easy as submitting a single application. There are many things you need to take care of first, such as paying your debts, outstanding taxes, and informing the right people. Here’s a rundown of how the process typically works:1. Decide the right closure methodFirst, you will need to decide whether to voluntarily strike off your company or go through MVL. A voluntary strike off is easier and cheaper to do, but it’s only possible if the business is solvent (able to pay all its debts). It’s a good option for smaller companies that are no longer trading and don’t have many assets left.An MVL, on the other hand, is usually chosen when there are larger amounts of cash or assets to distribute. While it’s more formal and requires appointing a licensed insolvency practitioner, it can be a lot more tax-efficient, as funds can be treated as capital rather than income — meaning you might pay less tax overall.2. Inform relevant partiesYou must announce your closure plans to HMRC, as well as shareholders, creditors, and employees. This will keep everything transparent and ensure that everyone with a stake in the business is informed about what’s happening.Meanwhile, creditors will need the opportunity to raise claims, while employees need enough notice to prepare for workplace redundancies or look for new opportunities.Additionally, shareholders will want to know how and when any remaining assets will be shared, which you should inform them of as soon as possible to avoid disputes later on.3. File final accounts and company tax returnsAs a company director, you’ll still be required to file a Self-Assessment tax return, along with final company accounts and a Company Tax Return to HMRC.These filings are important because they show exactly what the business made up to its closure date and ensure that all tax responsibilities are completed.Before applying for a strike off or liquidation, make sure corporation tax, VAT, and PAYE obligations are fully paid. If you’re registered for VAT, you’ll need to cancel that registration as well. This will help avoid delays, penalties, or unexpected bills in the future.4. Distribute remaining assetsOnce all debts and liabilities have been cleared, any remaining funds or assets can be distributed among shareholders.In the case of a strike off, this is usually done before submitting the DS01 form; otherwise, anything still held by the company (e.g. money in the bank) could end up going to the Crown.With an MVL, the insolvency practitioner will handle the process for you and make sure everything is shared in a structured and tax-efficient way, so that shareholders receive what they’re entitled to.5. Apply for strike off/appoint an insolvency practitionerTo start the process of deregistering your company, you will have to fill out a DS01 form and send it to Companies House. Remember to get this signed by the majority of the company’s directors and to pay the deregistration fee.For MVL insolvencies, you must assign a licensed insolvency practitioner, as they will ultimately take control of the company, settle any remaining liabilities, and distribute assets to shareholders.6. Inform employees and close the PAYE schemeYou must inform employees of your decision to close the company as soon as possible. If you’re applying for a voluntary strike off, you also have to send a copy of the strike off application within seven days.To close your company’s PAYE scheme, you will need to submit a final payroll return, either through a Full Payment Submission (FPS) or an Employer Payment Summary (EPS). You will also need to deduct and pay any outstanding taxes and National Insurance Contributions (NICs), send your expenses and benefits returns, enter a leaving date on each employee’s record, and provide staff with a P45 on their last day. Most accounting software, such as Xero, QuickBooks and FreeAgent, can provide P45 forms for leaving employees. What are the legal considerations of closing a company?Closing a company, whether it is solvent or insolvent, has significant legal implications. This includes the taxes that still need to be paid, such as: Corporation tax: The tax paid by limited companies on the profits earned from trading, investments, and selling assets.Capital gains tax (CGT): Tax paid on profits made from the sale of non-inventory assets, such as stocks, bonds, and real estate. Value-added tax (VAT): A consumption tax collected on most goods and services. You’ll need to submit a final VAT return and deregister if your company is VAT-registered.National Insurance (NI): Contributions that must be paid on employee wages and director salaries through the PAYE system.We recommend seeking advice from an accountant or an insolvency practitioner to make sure all your tax obligations are met, the right closure method is chosen, and the process is handled correctly throughout.Can I get relief on my taxes?You can get relief on your capital gains tax through the government’s Business Asset Disposal Relief scheme. This allows business owners to pay a reduced 14% on qualifying capital gains disposed of from 6 April 2025, or 10% on qualifying capital gains disposed of on or before 5 April 2025.To be eligible for relief, you must have owned the business for at least two years and be either a sole trader, business partner, or company shareholder. You must also dispose of your business assets within three years to qualify. What happens after your company is closed?After your company’s closure is published in the Gazette and taken off the register, your company will no longer be able to trade, hold assets, or enter into contracts. Any business bank accounts will also be frozen and eventually closed.However, even after the company is dissolved, former directors have a few post-closure responsibilities. This includes ensuring that all company records, including accounts, tax returns, and statutory records, are retained for at least six years.On the other hand, if the closure is compulsory or if there is an investigation into the company, former directors must cooperate fully with the liquidator or Official Receiver.Also, while there is limited legal and financial liability (compared to being a sole trader), this can be breached in certain circumstances. For example, directors can face personal liability if they signed personal guarantees, committed wrongful or fraudulent trading, or failed to fulfil their legal obligations during the closure process. Do I need to close my company down?When it comes to deciding the future of your business, shutting down isn’t the only option. Depending on your circumstances, there are several alternatives you can take to help you protect your business and its value, or even grow in a new direction.Dormant company statusHaving a dormant company basically means that you’re putting things on hold. Your business will still be registered, but it won’t be trading or receiving income.The main advantage of this is that you don’t have to pay corporation tax or file another company tax return, unless you’ve been asked to submit one. Your business name will also be protected (no one else can register a company with the same name), and if you want to restart trading, you can reactivate the company instead of starting from scratch.However, you’ll still need to file annual accounts and a confirmation statement, and deregister for VAT within 30 days of your company becoming dormant. You also won’t be able to buy, sell, employ staff, or conduct any business activities while dormant.Selling the businessYou could also consider selling your business instead of closing it down completely.If you find someone to sell to, you can cash in on the value you’ve built and secure a lump sum payout. Selling your business will also free up time to start a new venture or career, and you’ll be eligible for Business Asset Disposable Relief if you meet the previously mentioned criteria.The main downside of selling is that once the deal is done, you can’t influence decisions, meaning the business may take a direction you don’t agree with. Employees and loyal clients might also feel unsettled by the change in ownership, especially if there’s a risk of redundancies or changes to the way the business operates.RestructuringRestructuring is when a company’s operations, finances, or structure is reorganised to improve efficiency or profitability. A popular approach is merging, which is when two or more companies combine to form a single business. Additionally, you could restructure through pivoting, which involves completely changing your strategy, target market, and product/service to respond to market changes or find new opportunities.Whichever way you choose, restructuring can help your business respond to market conditions, new technologies, or customer needs more effectively. Mergers, acquisitions, or pivoting can also strengthen your company’s market position.That being said, changes in structure, staff, or processes can temporarily slow down the business. Employee engagement and morale are likely to suffer as well, as job cuts, role changes, or uncertainty can impact motivation and retention. When can I start another company?You can only start a new venture after you’ve settled all outstanding debts and obligations. If you are disqualified as a director, you will not be able to manage a company or be involved in its formation until the disqualification period ends.It’s also important that you understand the rules around phoenixing in the UK, which is when a company repeatedly goes into liquidation and then re-registers under a new name, sometimes to avoid tax bills and other debts. This means you shouldn’t use an identical or similar name if your old company is liquidated, or you could end up being investigated for fraud.All in all, remember that closing a company doesn’t mean the journey is over. Even the most successful entrepreneurs face setbacks, including having to close their businesses. It’s not a failure on your part, but a valuable lesson that can help you refine your approach to and prepare you for your next venture with more confidence and experience. Share this post facebook twitter linkedin Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
When is the best time to post on social media? Struggling with engagement? Discover the best days and times to post on TikTok, Instagram, Facebook, X, LinkedIn, and YouTube to boost your reach. Written by Emily Clark Published on 30 September 2025 Social media marketing isn’t as easy as it looks, and it’s always frustrating when you spend time creating content, only for it to hardly rack up any views or engagement.Timing is extremely important, and can be the difference between your content flopping or receiving tons of likes. Therefore, it’s crucial to know the best time to post on social media. But how are you supposed to know when that is?For UK businesses, we’ve broken down the best posting times for different platforms, so you don’t have to guess or rely on trial and error. That way, you’ll know exactly when to hit “publish” to give your posts the best chance of getting noticed. 💡Key takeaways You should post on social media when your audience is most active to boost early engagement.The best metrics you can find on these platforms are reach/impressions, engagement, demographics, audience activity, and content performance.Posting in the late afternoon and evenings is usually best for marketing on TikTok, Facebook, and YouTube.Instagram and LinkedIn have multiple good posting times, but Tuesdays and Thursdays are the best days overall.Posting in the mornings and midweek on X (Twitter) sees the highest activity. Summary: The best time to post on social media The best time to post on TikTok UK The best time to post on Instagram UK The best time to post on Facebook UK The best time to post on X (Twitter) UK The best time to post on LinkedIn UK The best time to post on YouTube UK How to find your personal best times to post Why posting time is critical for social media algorithms Summary: The best time to post on social mediaBefore diving into the data, we’ve put together a quick list that summarises the best days and times to post on each platform. While every audience is different, these data-backed time slots will help give you a strong starting point to maximise your reach and engagement.TikTok: Sunday (8:00), Tuesday (16:00), Wednesday (17:00)Instagram: Tuesday (9:00 to 11:00, 17:00 to 18:00), Friday (7:00, 10:00, 18:00 and 21:00), Sunday (10:00, 12:00, 19:00, and 23:00)Facebook: Tuesday (16:00 to 20:00), Thursday (16:00 to 21:00)X (Twitter): Tuesday, Wednesday, Thursday (9:00 to 15:00)LinkedIn: Tuesday (10:00 to 12:00), Wednesday (10:00 and 14:00 to 15:00), Thursday (8:00 and 10:00 to 11:00)YouTube: Wednesday, Thursday, Friday (15:00 to 17:00) The best time to post on TikTok UKWhile it might be the youngest on this list, TikTok has become one of the most dominant social media platforms for reaching huge audiences, with 2.3 million users in the UK alone. Meanwhile, the TikTok Shop has seen 58% of users shop directly through the app, with 55% of purchases being made after seeing a product in a video.Data from Buffer indicates that Tuesday, Wednesday and Sunday are the best days to post on TikTok. In terms of specific timings, they are as follows:Day TimeMonday17:00 to 19:00Tuesday14:00 to 20:00Wednesday16:00 to 18:00Thursday13:00 to 17:00Friday14:00 to 18:00Saturday16:00 to 19:00Sunday16:00 to 20:00Source: Buffer.comFrom these findings, we can see a clear pattern that shows evenings are usually the best time to post on TikTok. This is likely when most people are winding down for the day, scrolling more, and thus more likely to engage with content. When should you go live on TikTok?TikTok Live has also become a popular social commerce channel for businesses to showcase products and sell directly to viewers in real-time, with over 6,000 lives hosted in the UK every day. Unlike posting content on TikTok, the best times for TikTok Live are a little different. Here’s a breakdown of the best times to start streaming:Time of dayHourMorning7:00 to 10:00Afternoon12:00 to 14:00Evening 19:00 to 22:00Source: Buzzvoice.com The best time to post on Instagram UKHaving first launched in 2010, Instagram is now one of the world’s largest social media platforms. As of January 2025, there are almost 34.71m users in the UK, making it a key platform for businesses, creators, and influencers looking to reach a wide audience.Instagram has also dipped into the social commerce space, introducing Instagram Shop in 2020. According to SproutSocial, 61% of users turn to Instagram to find their next purchase. With this in mind, the best times to post on Instagram are:DayTimeMonday15:00 to 18:00 and 20:00 to 21:00Tuesday9:00 to 11:00 and 15:00 to 18:00Wednesday11:00 and 20:00 to 23:00Thursday20:00 to 23:00Friday7:00 to 10:00 and 18:00 to 21:00Saturday9:00 to 11:00 and 20:00 to 23:00Sunday10:00 to 12:00 and 19:00 to 23:00Source: Recurpost.comUnlike TikTok, where the best times to post lean towards the afternoon and evenings, Instagram has a wider variety of good times throughout the day, so there’s a little more opportunity to get seen. In this case, the best days would be Tuesdays, Fridays and Sundays.Best times for Instagram’s specific featuresAside from regular image posts, Instagram’s other features include stories, Instagram Reels, and Instagram Live. Here are the best times to post with these features:FeatureDayTimeInstagram ReelsMonday to Friday9:00 to 12:00StoriesMonday to Friday12:00 to 15:00 and 19:00 to 20:00Instagram LiveTuesday and Thursday, Saturday and Sunday19:00 to 21:00, 1:00 to 16:00Source: Recurpost.com, Gyre.pro The best time to post on Facebook UKWhat started as an online directory for Harvard University students has evolved into one of the world’s largest social networks.Founded by Mark Zuckerberg in 2004, Facebook isn’t just a simple social network anymore. It has become a major platform for businesses, content creators, and communities all in one.It also boasts approximately 53.3m users in the UK, representing around 79.9% of the total population.But even with such a massive user base, there are still specific times when posting on Facebook gets the most reach and engagement.DayTimeMonday16:00 to 21:00Tuesday16:00 to 20:00Wednesday16:00 to 20:00Thursday16:00 to 21:00Friday16:00 to 18:00Saturday17:00 to 20:00Sunday16:00 to 19:00Source: Sproutsocial.comBased on the above findings, Mondays and Thursdays are the best days to post on Facebook, as they have the largest time window for posting. Similar to TikTok, the evening appears to be the best time to post, likely because users have more free time after a typical working day. Best times for Facebook’s specific featuresMeta (the parent company of Facebook) acquired Instagram in 2012, and so it offers the same features as the platform. However, the best posting times differ slightly, as seen below:FeatureDayTimeFacebook ReelsWednesday to Saturday10:00 to 12:00 and 19:00 to 20:30StoriesMonday to Friday, Saturday and Sunday10:00 to 11:00 and 12:00 to 13:00Facebook LiveTuesday13:00 to 16:00Source: Birdeye.com, Sprii.io, Recurpost.com The best time to post on X (Twitter) UKDespite its controversial rebrand — with the number of monthly active users (MAU) dropping by 32.7m in 2022 following Elon Musk’s acquisition — X (formerly Twitter) continues to be an influential digital marketing platform for engagement and customer interaction.As of August 2024, the UK is the fifth-largest user of the platform, and many companies use it to interact directly with customers, handle service enquiries, respond to feedback, and stay connected in real-time.But for general marketing activities, the best times to post on X are: DayTimeMonday10:00 to 12:00Tuesday9:00 to 15:00Wednesday9:00 to 15:00Thursday9:00 to 15:00Friday10:00 to 12:00Saturday10:00 to 12:00Sunday9:00 to 16:00Source: Socialfollowers.ukUnlike other platforms, the best times to post on Twitter tend to start in the morning. Additionally, the golden time for posting is the middle of the week (Tuesday to Thursday), as that’s when users are most active. And while Sunday has the longest window, engagement tends to be lower, so midweek mornings are your safest bet for getting noticed. The best time to post on LinkedIn UKLinkedIn is the oldest platform on the list, having first launched in 2003. Since then, it’s become the go-to network for professionals, businesses, and anyone looking to build their career or industry connections.As of 2024, there are 70m organisations on LinkedIn globally. It’s also the best platform for B2B marketing, as it lets businesses directly connect with other businesses that are most likely to be interested in their products or services.So for B2B brands looking to showcase their expertise and reach the right clients, the best times to post on LinkedIn are:DayTimeMonday8:00 and 10:00 to 11:00Tuesday10:00 to 12:00Wednesday10:00 and 14:00 to 15:00Thursday8:00 and 10:00 to 11:00Friday11:00 to 13:00Saturday8:00, 10:00, and 12:00Sunday8:00, 10:00, and 12:00Source: Buffer.comThese findings suggest that weekdays are generally the best times to post on LinkedIn. Specifically, Tuesday, Wednesday and Thursday have the strongest level of engagement, as professionals are more active during the workweek and more likely to check updates and interact with posts. The best time to post on YouTube UKWhile not the first video-sharing site, YouTube first graced the Internet in 2005 — the very first video being a 19-second clip of co-founder Jawed Karim sharing his day at the San Diego Zoo. Twenty years later, YouTube is now the largest video-sharing site in the world, with around 54.8m UK users as of early 2025. Unsurprisingly, its vast success has made it the ultimate platform for video marketing, enabling businesses, creators, and brands to reach large audiences and turn viewers into loyal fans or customers.Like other platforms, timing matters on YouTube, so here are the best times to post on the platform:DayTimeMonday15:00 to 17:00Tuesday15:00 to 17:00Wednesday15:00 to 17:00Thursday15:00 to 17:00Friday15:00 to 17:00Saturday15:00 to 17:00Sunday15:00 to 17:00Source: Buffer.comIt’s clear from these findings that late afternoon to early evening is the best time to post to YouTube. However, in terms of specific days, research by Buffer found that Wednesday, Thursday, and Friday are the best days of the week to post to YouTube. On the other hand, it found that Saturdays and Sundays had the lowest engagement, suggesting that posting on the weekend doesn’t get the best results. Additionally, it found that 16:00 on Monday, Wednesday, and Thursday were the best days to post on YouTube Shorts — a feature introduced to the UK in 2021.When should you go live on YouTube?YouTube introduced its live streaming service in 2011, allowing creators to broadcast to their audience in real-time. The best streaming times on YouTube differ slightly from the main platform and YouTube Shorts.DayTimeMonday8:00 and 11:00Tuesday7:00 and 9:00 to 10:00Wednesday6:00 and 9:00 to 10:00Thursday7:00, 13:00, and 23:00Friday9:00, 13:00, and 18:00Saturday11:00, 13:00, and 0:00Sunday11:00, 14:00, and 20:00Source: Livereacting.comReady to grow your brand on YouTube? Check out our step-by-step guide to starting your business channel. How to find your personal best times to postThe best way to determine the right time to post on your social media channels is to look at when your audience is most active. Fortunately, most platforms offer built-in analytics that’ll show you exactly that.Here’s how to find your audience analytics for each platform.How to find audience analytics on TikTokTo access audience analytics on TikTok, you must first ensure you have a business account. Once you’ve done this, you’ll be able to access your audience analytics through the following steps:On your profile, tap the burger menuSelect Business SuiteTap AnalyticsFrom there, you’ll find several tabs that offer detailed insights into your account and audience. Here’s a quick summary:Overview tab: A summary of the number of video and profile views, your total follower count, and the total likes, comments, and shares on your videos.Content tab: Insights into your content performance, including the total watch time, average watch time, traffic sources (e.g., “for you” page, search, etc.), and audience demographics.Followers tab: A breakdown of your followers’ demographics (e.g., age, gender, and location), when your followers are most active, and what other sounds and videos they’ve watched in the last seven days.LIVE tab: Analytics specifically for your live streams, including total live video views, new followers gained during the stream, and a ranking of your top viewers.How to find audience analytics on InstagramSimilar to TikTok, you’ll need a specific kind of Instagram account to access these analytics, known as a “Professional” account.Go to your profile and tap the hamburger menu in the top-right cornerSelect “View professional dashboard” and then “Your Audience”In this dashboard, you’ll be able to find useful insights about your followers. This includes:Top locations: A breakdown of your audience by city and country, showing where the majority of your followers are based.Age range and gender: The age and gender breakdown of your followers.Most active times: This shows you when your followers are most active on the app, broken down by day of the week and hour of the day. Content you’ve shared: Lets you filter your posts by different metrics (likes, reach, comments, etc.) so you can see which posts are performing the best.Accounts reached: The number of unique accounts that have seen your content, plus a breakdown of followers vs non-followers to see if your content is reaching new audiences.Accounts engaged: The number of unique accounts that have interacted with your content, plus a demographic background of those who engaged.How to find audience analytics on FacebookGo to your Facebook page and click on “Professional Dashboard” in the left-hand menu to access Meta Business Suite.Once in Meta Business Suite, click on “Insights” and then “Audience”The “Audience” section provides a detailed breakdown of your followers and the people your content has reached. Here’s what you’ll find:Demographics: This includes the percentage of your audience in different age groups and gender identities, as well as the cities and countries where your audience is located.Audience growth: An overview of how your follower count has changed over time, including new followers and unfollows.Active times: A graph of when your followers are most active on the platform, which you can view either by day or hour.Results: An overview of your page’s performance, including reach (how many people saw your content) and engagement (the number of likes, comments, and shares).Content: This shows you the performance of each individual post, which you can filter by reach, engagement, or impressions.How to find audience analytics on X (Twitter)Go to your profile and select the post you want analytics forClick the small bar graph icon at the bottom of the postAfter you click this icon, a pop-up window will appear, showing you key metrics for that specific post, including:Impressions: how many times the post was seenEngagements: the total number of interactions (likes, replies, reposts, link clicks)Detail expands: how many people clicked to expand the postProfile clicks: how many people clicked on your profile after seeing the postIt’s important to note that X only offers analytics on a per-post basis. For an overview of all your content, it’s worth investing in a third-party analytics tool, such as Hootsuite, Buffer, or Sprout Social.These platforms connect with the X API and offer more in-depth data, including follower demographics, audience activity, and hashtag/keyword analysis.How to find audience analytics on LinkedInGo to the company page you manageIn the left-hand menu of your page’s dashboard, click on “Analytics”In this section, you will see several tabs with different types of data, including:Visitors: The audience demographics for people who have visited your page (even if they don’t follow you), including job function/seniority, industry and company size, and location.Followers: A demographic breakdown of your followers with information on follower growth over time, age and gender, job title, industry, company, and location.Content: The performance of your individual posts, which you can filter by impressions, video views, and engagement.How to find audience analytics on YouTubeGo to YouTube StudioClick on “Analytics” and then select the “Audience” tabThe “Audience” tab is a goldmine of information that can help tailor your digital marketing strategy. The most useful analytics are:Returning vs new viewers: A chart that shows the balance between people watching your videos for the first time and those returning to your channel.Viewer activity: This metric shows the days and hours when your audience is most active on YouTube, based on the last 28 days.Subscriber demographics: A breakdown of your audience by age, gender, country/region, and top subtitle/CC languages.Audience subscriptions: This shows what other channels your audience is subscribed to and watches, which is useful for both competitor analysis and potential affiliate marketing opportunities.Videos your audience watched: This feature shows which other videos (from outside your channel) your viewers have watched in the last seven days. Why posting time is critical for social media algorithmsPosting time matters because social media algorithms push content that gets quick engagement. If you post when your audience is online, your content is more likely to receive likes, comments and shares right away.This kind of early activity tells the algorithm that your post is worth showing to more people. So, timing can be the ultimate difference between a flop and a viral hit.And while the above gives you data-backed starting points for each platform, the ultimate source of truth will always be your own audience analytics. Every audience behaves differently, so checking when your followers are most active is the best way to perfect your posting schedule.ConclusionOverall, there’s no one-size-fits-all answer when it comes to the perfect posting time. The data shows different peak times for TikTok, Instagram, Facebook, X, LinkedIn, and YouTube, but what really matters is your audience.The more you pay attention to your analytics and experiment with posting times, the better you’ll understand when your followers are most likely to engage. Never leave it to guesswork — let the data guide you so you can post with confidence and get the results you want.Your audience is the compass that helps you nail down your perfect schedule, and with a little testing and consistency, you’ll soon find the sweet spot that gets your content seen, shared, and remembered. Share this post facebook twitter linkedin Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
7 ways entrepreneurs are using AI in 2025 Business owners have only just started to scratch the surface of AI-powered assistance. Here's how entrepreneurs are using machine learning to their advantage in 2025. Written by Emily Clark Published on 30 September 2025 New businesses in 2025 are facing an onslaught of challenges. From rising interest rates to the emergence of zero-click searches, there are a lot of potential obstacles if this is your first time starting a business.While AI can seem like an ominous topic, the silver lining is that there are now an ever-growing number of tools and opportunities for small business owners to make their work lives easier using machine learning.In fact, now over one in four (28%) small business owners in the UK have used AI tools to run their business. It’s looking more and more likely that AI will be a necessity for business owners, so we’ve compiled this list of examples to help you understand how artificial intelligence can help your business. 💡Key takeaways Entrepreneurs can use AI to automate time-consuming tasks, provide sophisticated data analysis, and create professional-looking websites without design experience.AI tools can be used to improve your customers’ journeys by personalising their experience and by providing 24/7 chatbots.When using any AI platform for your business, you must be extremely careful with sensitive company or customer data and always ensure you comply with GDPR.AI can also be applied to more niche areas, such as using data insights to help hospitality businesses reduce food waste. 1. Personalising the experienceOne of the most effective ways business owners use AI is to curate a more personalised customer experience. AI can analyse your customer data (e.g., purchase history) and then recommend ideas for personalised gifts, rewards, or target them with time-sensitive promotions.A personalised experience is one of the most effective strategies for customer retention. For example, personal style service Style DNA used AI through preference learning and image recognition software to suggest outfits to users based on their uploaded photos.2. Making data analysis more sophisticatedAs detailed in a blog from HubSpot, one of the key ways AI is changing the landscape for entrepreneurs is through highly sophisticated data analysis. By using tools like Domo, you can have your business data analysed and be given personalised predictions, such as a forecast of returning customers.Complex data analysis was previously beyond the reach and capabilities of resource-strapped startups. Now, business owners can use platforms like ChatGPT to translate complex data into more digestible language and analyse datasets. They can also use a tool like Microsoft Power BI, which integrates with Excel, and visualise any form of data. Tip: Be mindful of data When using AI for your small business, always be aware of how your data is being used. Many AI platforms will use the data you input to train themselves. You should be especially strict about how you’re using your customers’ data and ensure you comply with all GDPR regulations. 3. Enhancing customer supportGood customer service has long been a building block of a successful enterprise. AI customer service chatbots have grown in usage over the past few years. For example, the hotel chain Marriott has been using AI chatbots to offer its guests support around frequently asked questions and guidance for checking in.Marriott might be an international mega-chain, but micro-businesses can use platforms like Zapier or boost.ai to set up their own chatbots and give customers 24/7 support even with a skeleton staff.Agentic AI is being used more frequently by entrepreneurs, and with a top CRM platform like Zendesk, you can streamline your workflow and have AI agents reduce your workload by independently solving customer issues.4. Automating tasksEntrepreneurs are often time-poor. A solution to this issue is automating with AI. For example, a cleaning company uses Zapier and ChatGPT to respond to Google reviews, drafting and posting automatically.If you’re a small business owner who needs to win back some time in the day, you can use tools like Monday or Motion to schedule appointments and automate your workflow. You can also use AI-powered accounting software, like Sage’s AI assistant, to automate tasks like risk analysis and predictive cash flow management. Quick tip: Use AI to create mock data On a more basic and accessible level, AI is adept at instantly generating test data for your financial planning. You could use a tool like Gemini to create synthetic business data, to help you avoid using sensitive information. 5. Building professional-looking websitesYou no longer need to be a web designer to have a professional-looking website. You can use website builder AI-chatbots to create a business site in under an hour.Once you have your site up and running, you can use AI to pull information from your ERP (Enterprise Resource Planning) system into your website to help with processes, such as out-of-stock alerts and inventory tracking. You can also automate price tracking for seasonal changes.For online sellers, website builders like Wix or Shopify now offer a host of AI-powered tools to help boost online sales and enhance your marketing strategy. For example, Rachel Bambrough, owner of SUP4 and Cove Lifestyle Studios, used GoDaddy Airo to reach a new audience for her business.6. Polishing contentAI can help refine and polish content. Half of SMEs are now turning to ChatGPT for business advice and using it as a sounding board.AI can generate outlines and guideposts for you to work from. You can then flesh out the details and personal touches yourself. This also extends to ideas for social media posts, creating pitch ideas, writing job specs, or external emails to clients.You can also create visual content with AI. To give an example, at this year’s Google I/O, Google claimed that they used their Imagen model for 48% of the visuals, while 80% of the videos were either Veo or Imagen models.7. Preventing food wasteIt might sound unusual, but Google has been using data from AI-driven insights to prevent food waste in its on-site cafes. As a result, they claim to have reduced food waste (per Google employee) by approximately 39% in 2024 when compared to 2019.Of course the tech-monolith is about as far away from a scrappy startup as you can get, but the same basic lesson can be applied to a small business. Those working in hospitality can use AI tools to refine their menus and reduce their overall food waste, saving money and the planet – a win-win, while keeping food out the bin.In conclusionNow you know how entrepreneurs are using artificial intelligence to their advantage in 2025, like the founder in Ireland who claimed that AI had helped her expand into 16 countries from her farm in Donegal.But as our own Startups Daddy contributor Varun Bhanot has said, “AI can help you build quicker, but it will not help you build better unless you are asking the right questions. Why this problem? Why at this time? Why do you possess the talent to figure it out?” Essentially, make sure you’re not just using AI for AI’s sake. Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews. Share this post facebook twitter linkedin Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
Spooktacular Halloween dropshipping products to sell this October Halloween is almost here, and we’ve got seven eerie-sistable dropshipping products to boost your sales this spooky season. Written by Emily Clark Published on 30 September 2025 October is almost here, meaning the Autumn season is well and truly underway.But among the longer nights, the chilly air, and fallen leaves, the new month also means the beginning of one of the most popular holidays of the year — Halloween.With all the hype around spooky season, there are plenty of opportunities for dropshipping businesses to tap into the demand and boost their sales with some monstrously popular products.We’ve brewed up the data and uncovered seven frightfully good products from top dropshipping suppliers that are guaranteed to be a treat this October.1. Dog Halloween costumesA classic Halloween tradition is to get dressed up and go door-to-door asking for candy. But who says our furry friends can’t join in on the fun? Cute or funny dog costumes are popular all year round, but for a day that revolves around dressing up, it’s the perfect opportunity for people to show off their pups’ costumes on social media.Our research found that dog Halloween costumes are most sought on Amazon, with a search volume of 13,100 and a +123% increase in search interest (the number of searches and interactions related to the product).Google and eBay yield similar results, with a search volume of 9,000 and 6,800, respectively. Search interest for these platforms was also close to Amazon, being at +125% and +124%.2. Pumpkin seedsPumpkins are a staple of the Autumn season, whether you’re into Halloween or not. Instead of buying, it seems that shoppers are going DIY by growing their own pumpkins.Once again, Amazon has become the top platform for the highest amount of searches for this product, with a 43,700 search volume and a 22%+ increase in search interest. Meanwhile, the search volume for Google was 33,100 and 22,700 for eBay. Both platforms also had a +22% search interest.It’s important to note that pumpkin seeds are considered a food item in the UK, as they are a healthy snack and an ingredient. Therefore, you must comply with the Food Standards Agency (FSA) by ensuring the packaging has accurate ingredient labelling, allergen information, and best-before dates before selling them. 3. “Haunted” dollsA few famous names might come to mind when you hear this, such as Annabelle, Robert the Doll, and Chuckie.Obviously, we don’t advise on selling actual haunted dolls (hence the quotation marks), but decorative ones can be an effective addition to spooking up someone’s home for Halloween, without attracting any unwanted spirits. And it seems many shoppers have the same idea, as the search volume for “haunted dolls” on Amazon is 4,800, with a +26% search interest. Similarly, Google reports a search volume of 3,600 and a +24% search interest, while eBay’s results are 2,500 and +25%.4. Giant/life-sized skeletonsMany people have skeletons in their closets on Halloween. Well, not literally, but life-sized fake skeletons are close enough. After all, fake skeletons are a classic Halloween decoration and have been a staple of spooky season for decades.Their popularity isn’t wearing off either. According to our research, the search volume for giant skeletons on Amazon is 2,100 and is trending by +3,471%. Google and eBay both reported a 1,100 search volume and a surge in search interest of +4,233%. 5. Murder mystery board gamesMurder mystery games are a classic all year round, but there’s no better time than Halloween for a classic game of whodunnit.A murder mystery board game, such as classics like Cluedo and Mysterium, is a great way to gather people for an evening of suspense and laughter, getting into the Halloween spirit.And it seems this is exactly what shoppers are looking for. Our research found that the demand for murder mystery board games has seen a surge in search volume on Amazon of 35,800, plus a +22% trend. This is followed by Google at 27,100 and eBay at 18,600 — both of which also reported a +22% increase in search interest. 6. Pumpkin seed oilJumping on the pumpkin hype once again, pumpkin seed oil is making the rounds right now.Cold-pressed from roasted pumpkin seeds, this rich, dark green oil is known for its nutty flavour and is often used in salad dressings, soups, and even skincare thanks to its high levels of antioxidants and essential fatty acids.Startups’ research found that pumpkin seed oil is trending by +234% on Google, Amazon, and eBay. In terms of search volume, Amazon had the highest at 19,600, followed by Google at 14,800, and eBay at 10,200. Pumpkin seed oil is also classified as food in the UK, so it’s important to comply with the FSA by ensuring proper labelling, providing allergen information, listing nutritional details, and meeting all food safety requirements.7. Wax candyMost people look forward to indulging in candy and other sweet treats in the Halloween season. And right now, wax candy is the ultimate spooky snack people are looking for. Wax candy (sometimes called wax bottles) is a type of sweet made of soft, food-grade paraffin wax moulded into fun shapes and filled with brightly coloured, sweet liquid. The wax part isn’t digestible, and the typical way to eat the candy is to bite off the top, squeeze out the juice, and chew on the wax as you would with bubble gum.It tastes as good as it sounds for many, as our research reveals a 23,900 search volume on Amazon, with an upward trend of +321%. Similarly, Google’s search volume is 18,100 with a +317% search interest, while eBay has a 12,400 search volume and +315% search interest.As with pumpkin seeds and pumpkin seed oil, any wax candy products you sell must be compliant with the FSA and include information on allergens, ingredients, and expiration dates. Want strong sales all year? Check out our guide to the top dropshipping products that’ll make your profits skyrocket. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
Voice notes in sales pitches? Only on LinkedIn Are LinkedIn voice notes good for marketing or too personal? These are the benefits and risks of using voice pitches for B2B outreach. Written by Emily Clark Published on 30 September 2025 Business owners know that they face a tightrope when it comes to marketing – too little and they’ll slide from customers’ considerations, but too much, and they risk alienating the very people they want to reach. LinkedIn has proved a valuable marketing tool for businesses; with 310 million active monthly users and its network expansion possibilities. However, a small backlash on the platform over voice pitches is opening the debate as to what is good practice.In particular, when can businesses use voice note pitches, if at all.Voice Pitch etiquetteWith increasing evidence that LinkedIn is replacing emails for marketing for many businesses (especially B2B), questions are now arising as to exactly how marketers should use the platform’s tools. Voice notes are proving a contentious way of marketing directly, with one LinkedIn user describing them as “presumptuous,” but also argued that they are non-searchable, so of limited value. They also stated that voice notes are “out of context” on LinkedIn, which suggests that they are more acceptable on other platforms. Their usage on platforms like WhatsApp is pretty widespread. An article published in July suggests that WhatsApp voice notes are used by 62% of daily users. Popularity does seem to be determined by age, with Gen Z and Millennials leading the way; though Time magazine hailed them as “small acts of love” in an essay in February. Too forward, too intimate?Herein might lie the issue. The balance between standing out on LinkedIn and being over familiar – and perhaps therefore unprofessional – is made tougher by the nature of voice notes. They seem to be equated with friendships or colleagues, and therefore not suitable for what is essentially reaching out to a stranger. Consensus seems to be that sending a voice message should not be your first interaction with a potential client. There are a number of key reasons, including the fact that a voice message doesn’t allow a LinkedIn user to preview the content. This might get their security hackles rising as it screams scam or spam. It is also inconvenient. It is far quicker to quickly read a message than having to find your headphones, hit listen and take notes of what was said. Ease is absolutely key when it comes to building relationships with potential clients. Benefits of the written wordThere are also huge advantages to writing a message instead of sending a voice note. The first of which is editing. Writing a note gives you a chance to really hone what you want to say, keep it targeted and make sure that all of the information you want to include is there. Unless you are a champion orator, voice notes tend to be more fluid, full of pauses and can also be harder to understand.Written messages also leave a visible trail. If a potential client does reply, the conversation is there in LinkedIn for you to see what has been said to date. Having to listen back to voice notes doesn’t allow this. However, once a rapport has been built, voice notes can absolutely play a role as there is power in hearing a human voice, but also efficiency when it comes to conveying ideas. At this point, when you are no longer a complete stranger, voice notes could be what keeps a customer engaged. Use them too soon, though, and expert opinion suggests you could send people running or see them not engaging at all. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
How to design a menu for your business Your menu is the first impression of your business. We share six easy steps to create a menu that looks good, sells well, and keeps customers coming back. Written by Emily Clark Published on 30 September 2025 A menu is a fundamental part of running a restaurant business, and it’s not just about listing your items. Your menu is your ultimate marketing tool, as it showcases what makes your establishment special, guides customers toward the dishes you really want to sell, and makes the whole dining experience smoother.However, knowing what makes a good menu can be challenging at first, as you learn to balance customer appeal, pricing, and profitability.That’s why we’re going to guide you through the key steps of designing a menu, from understanding your customers and pricing your items, to writing descriptions and choosing a design that truly catches the eye. 💡Key takeaways Design your menu with your customers in mind, including pricing, style, and dish choices.You can organise your menu by grouping items into categories (e.g. starters, mains, desserts), and with separate menus for specials or set meals.To price your dishes correctly, factor in food costs, overheads, popularity, and demand.A well-designed menu should have engaging descriptions and visually appealing elements, including high-quality images, readable fonts, and consistent colours.You should offer both paper and digital menus to cater to all customers, ensuring inclusivity and a better customer experience.Your menu must include allergen information, VAT and service charges, and calorie information if you have 250 or more employees. How to design a menu in six steps What information must be included on a menu? Why are menus important for your business? How to design a menu in six stepsYour menu is one of the first impressions your customers will have of your business, so it’s important to get it right. A good menu should clearly list its offerings, appeal to customers with expressive descriptions and designs, and be a true reflection of your restaurant, coffee shop, pub, or cafe.To help you get started, we’ve listed six key steps you can follow to design a menu that attracts diners, boosts sales, and maintains good customer retention.1. Consider your target audienceYour menu should be designed with your target market in mind. Think about who’s walking through your doors — be it families, students, office workers, or fine-dining guests — and make sure the style, pricing, and food choices match their expectations.One way to do this is to base your design on the type of cuisine you’re offering. An Italian restaurant, for example, might highlight pasta and pizza options, while a trendy cafe could focus on vegan dishes and speciality coffee.Additionally, consider pricing. For example, if you’re targeting budget-conscious diners, it’s best to keep prices low. On the other hand, if you’re aiming to offer high-end meals for wealthier consumers, you can price dishes higher to reflect premium ingredients and presentation.In short, it’s all about carrying out some basic market research to understand who your customers are, what they’re willing to pay, and how your menu can meet their expectations. Paper or digital? Following the COVID-19 pandemic, more restaurant businesses have opted for digital-only menus and QR codes, with 72% of establishments planning to invest in QR menus, orders, and payment systems by 2025.But while going fully digital can have its benefits, like being cost-effective and sustainable, it isn’t fully accessible to all customers. For example, older customers or those without smartphone devices will have trouble ordering.For this reason, you should offer both printed and digital menus. That way, you can get the efficiency of QR codes, while still ensuring inclusivity and a better customer experience for everyone. 2. Organise your menu itemsNext, you’ll need to think about where to place your items. This can be a little tricky, but a good practice is to write down every food and drink item you offer and separate them into categories (e.g., starters, mains, desserts, vegetarian/vegan options, etc.). You can do this on paper or digitally, using an Excel spreadsheet or a simple Word document.However, keep in mind that you don’t have to include every single item on your menu. For example, set menus, lunch deals, or seasonal specials can be given their own dedicated menu. Having separate menus helps prevent your main menu from getting cluttered (and overwhelming customers), and lets you showcase special dishes or limited-time offers that might be extra profitable.3. Price your itemsIt’s essential to keep your target audience in mind when pricing your items. You’ll need to be careful not to overcharge or undercharge your customers.Finding that balance can be tricky. Here are a few useful practices to help you price your items adequately:Know your food costs: Add up the cost of every ingredient in a dish, including small things like garnishes or sauces. This will give you an idea of how much it costs to make the dishes and how you should price them to make up the cost.Factor in overheads: To keep your business profitable, ensure your prices account for expenses like rent, staff wages, utilities, and point of sale (POS) systems. Use a simple formula: A common approach is Cost ÷ Desired Food Cost% = Menu Price. For example, if a pasta dish costs £4 to make and you want the food cost to be 30%, then your formula would be: £4 ÷ +0.3 = around £13.Consider popularity and demand: High-demand or signature dishes can be priced slightly higher, while less popular dishes might need to be cheaper.4. Draft your menu descriptionsThis is where good copywriting skills will come into play, as the words you choose can make a big difference in what customers order. Below are some practical tips to help you write descriptions that are clear, enticing, and true to your brand:Be descriptive: Use appealing and sensory language. For example, words like “crispy”, “melt-in-your-mouth”, “zesty”, and “rich” can help customers imagine the taste and texture.Keep it short and simple: Try to keep your descriptions to just one or two lines per dish. Too much information can overwhelm diners and make your menu look cluttered. Highlight key ingredients and selling points: Mention fresh, high-quality, or unique ingredients. For example, instead of “chicken pasta”, try “Grilled chicken with sun-dried tomatoes and creamy basil sauce.”Be honest: Don’t exaggerate or make claims that aren’t true. Customers notice when a dish doesn’t live up to its description, and this will harm your reputation.5. Start designing your visual menuNow, it’s time to get creative by designing the visual elements of your menu.The good news is you don’t have to spend a fortune on software like Adobe Photoshop to create an attractive menu. Free tools like Canva and Fotor can be just as effective, letting you design your menu with easy drag-and-drop features, ready-made templates, and even built-in photos and icons.But whichever way you decide to design your menu, here are a few practices to use and common pitfalls to avoid:Use good-quality images: Only include images that are of high quality and look good on both digital and paper menus. Blurry or pixelated photos can put customers off.Use easy-to-read font: Don’t opt for tiny or overly fancy fonts for the sake of aesthetics. Keep the font clear and legible, and use no more than two fonts.Proofread the copy: It’s easy to make spelling and grammatical mistakes, so proofread your menu’s copy thoroughly before putting it out. Misspelt words or poor use of grammar can come across as unprofessional.Make good use of white space: Don’t clutter your menu with too many images or text. White space makes your menu easier to read, giving it a cleaner and more professional look.Keep colours consistent with your brand: Colour is an important part of your brand, so make sure you stick with your chosen colour palette for consistency. Avoid using too many clashing colours.Consider layout and flow: Place the most profitable or popular item where eyes naturally land (e.g., at the top right of a page or in a highlighted box), and group sections logically (e.g., starters, mains, desserts, drinks, specials). When should I update my menu? Your menu isn’t set in stone and should evolve with your restaurant, customer needs, and even the seasons. Here’s what you should do:Check your main dishes every 6-12 months to see what’s popular and what isn’t selling so well.Swap dishes based on seasonal ingredients to keep your offerings fresh. Specials and limited-time offers are great for adding variety without overhauling the main menu.Update the look and layout of your menu every 1-2 years, or sooner if you decide to rebrand your business.Use customer feedback to tweak descriptions, remove unpopular items, or introduce new dishes. 6. Market your new menuNow that your menu is drafted and ready to go, it’s time to market it towards customers. This is where you’ll need to use strong digital marketing practices to ensure it gets noticed and drives sales.Leveraging social mediaUse your social media platforms — such as TikTok, Instagram, or Facebook — to announce your menu or share photos of new dishes, weekly specials, or seasonal menus. You could also encourage customers to share their meals online with a branded hashtag.Using email and loyalty programmesPromote your menu through email marketing, such as sending updates about new menu items, special offers, or limited-time dishes. You could also reward repeat customers with early access to specials or discounts to help boost customer loyalty.Adding it to your websiteHaving your menu on your business website makes it easier for diners to see your offerings before visiting. You should also include downloadable PDFs or an interactive menu, allowing customers to easily browse on any device and see what you have to offer before visiting the establishment. What information must be included on a menu?Under the UK’s rules and regulations for food businesses, there is certain information that you are legally required to include in your menu.By law, your menu must include allergen information. You must clearly indicate if any of the 14 major allergens are in your dishes, such as peanuts, milk, gluten, or eggs. You can include allergen information directly on the menu or provide a clear reference to where customers can find the information, such as a separate allergen guide. Also, make sure that the waiting staff ask customers about allergies before taking any orders.Additionally, your menu must display accurate pricing, including value-added tax (VAT) or service charges, so that customers know exactly what they’re going to pay.If you’re a larger establishment (250+ employees), you’re also required to show calorie information on items sold for immediate consumption. Why are menus important for your business?Menus are important for hospitality businesses because they act as a communication tool for informing customers about your main dishes and pricing. It’s also a key part of your branding, customer experience, and profitability.All in all, it’s about having a good understanding of your target audience, so that your offerings resonate with them.Good menu organisation, careful pricing, effective use of item descriptions and an appealing visual design can help you create a menu that truly draws attention and gets the sales you deserve.With a little planning and creativity, your menu can become one of your best tools in attracting customers, showing off your best dishes, and keeping people coming back for more. Share this post facebook twitter linkedin Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
You have two weeks to change your Companies House login Changes are afoot as the Government consolidates how it interacts with businesses. Written by Emily Clark Published on 30 September 2025 The deadline is fast approaching for businesses using a Companies House WebFiling log in to switch over to the GOV.UK One platform.From 13th October, owners of limited companies will need to use the GOV.UK platform to get access to services that they use the WebFiling platform for. These include filing annual accounts; registering a company; making changes to the company’s directors or secretary roles, and authorising who can file for the company online. It is a quick change for companies, but it is also one to be done with some urgency. How do companies change their login?Business owners need to sign into their WebFiling account and make sure that their email address is up to date. If necessary, they can select the ‘Change account details’ option to change this. If your business already has a Companies House account for ‘Find and update company information’, this is the email address you’ll need for the changeover, so make sure this email matches up with the WebFiling platform. Businesses must create a GOV.UK login if they don’t have one already, and the guidance is to do this ideally before 13th October. This, again, must use the same email address as your WebFiling account. The guidance also suggests that this is a great time to check “the list of companies you are authorised to file for in your WebFiling account”, via the ‘Your companies’ tab’ and remove any companies you no longer file for.Connecting accountsOnce businesses have the basic admin done, they can then connect their WebFiling account to GOV.UK One Login. From 13th October, visitors will be automatically redirected in order to be able to do this. Before then, when you create a GOV.UK One Login, you’ll be able to sign in and connect your account. You don’t need to verify your identity to do this, but the guidance adds: “You may need to enter each company’s authentication code to confirm that you are still authorised to file for the company.”There is the caveat that if you share a WebFiling account with others, each individual will have to create their own GOV.UK One Login using a different email address. They will also no longer be able to access the information in the accounts. ID verification changes coming in tooThere are also other changes afoot in how Companies House interacts with businesses. From 18th November, identity verification will become a legal requirement for new and existing company directors and people with significant control (PSCs). Business owners can use the ‘Verify your identity for Companies House’ service or use through an Authorised Corporate Service Provider to comply now. Failure to comply could see filings being rejected, so businesses are being encouraged to act now. The move is part of a bid to tackle fraudulent business registrations and improve corporate transparency. The ECCTA reforms have also given Companies House given power to reject suspicious filings, query company names, remove inaccurate information from the register, and reject disqualified company directors. It can also now levy financial penalties for non-compliance.With the deadlines looming for both the log-in and ID changes, businesses need to get a handle on what they need to do so that they can keep operational during the shake-up. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
Startups must prepare for NDA law changes due next week A change to laws impacting confidentiality clauses is coming in and businesses with patented or trademarked technology need to know how to negotiate it. Written by Emily Clark Published on 30 September 2025 From 1st October, new laws will come into effect that alter the power of non-disclosure agreements or NDAs.The law is an update of the Victims and Prisoners Act 2024; and is relevant to anyone who “…has suffered harm as a direct result of being subjected to conduct which constitutes a criminal offence in England and Wales.” The changes are centred upon crime, and in particular, make it explicit that the victim of a crime (or someone who believes that they are a victim of a crime) does not have to be bound by an NDA when it comes to reporting.Businesses need to pay heed, though, too, as this also has ramifications for those who regularly use NDAs to protect their IP. What are the changes?The law now clarifies the list of “permitted disclosures”. These are disclosures that can be made to a specific list of people by the victim of a crime. The Ministry of Justice adds: “There does not have to be a formal investigation or a conviction for someone to be a victim of crime or to reasonably believe they are a victim of crime.”The list includes the Police or “other bodies which investigate or prosecute crime”; qualified lawyers and a victim’s close family. For businesses, it is essential to note that this list also includes regulated professionals and regulators. How do they affect businesses?The changes mean that if someone within a business believes themselves to be a victim of a crime, they can report their concerns, whether or not they have signed an NDA. For businesses, it is important to note that the list of organisations that can be approached includes:The Health and Safety ExecutiveCompetition and Markets AuthorityEnvironment AgencyGambling CommissionFinancial Conduct AuthorityInformation Commissioner’s OfficeSerious Fraud OfficeBusinesses can continue to use NDAs – and for many businesses, these are key to protecting their innovations – but they just need to be aware that there is now a limit to their level of protection. How can businesses prepare for the changes?Firstly, businesses should make sure that they understand the changes; and then look at their NDAs to ensure that they reflect the new rules. This isn’t a blanket ban, so action doesn’t need to be onerous; but businesses can use the Government resources accessible through their Companies House WebFiling account to review and update any templates they use as NDAs for employees and collaborating ventures. Accurate wording to reflect the changes is important here so that all parties understand their rights. For those businesses that haven’t, this is also a chance to make sure that trademarks and patents are up to date. It might also be the time to check that all of the relevant information is connected to your GOV.UK One Login ahead of the switch to this platform from the Companies House WebFiling platform on 13th October. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
Firms are monitoring staff with ‘bossware’- is it legal? Research shows nearly a third of UK bosses are watching over staff activity. Written by Emily Clark Published on 30 September 2025 Many employees suspect their bosses are watching them, and in many cases, they’re right. In the UK, nearly a third of employers use software to track staff behaviour or performance, the Guardian reports.This rise in so-called “bossware” is often justified as a way to prevent employee theft, boost productivity in remote environments, or keep an eye on customer experience.But while employers may see these as legitimate business concerns, constant surveillance isn’t without its risks. Snooping on your team can not only damage trust but also leave your business on the wrong side of GDPR compliance.Why more firms are using bosswareNearly a third of UK employers now use “bossware” to monitor staff, most commonly by tracking emails and web browsing. One in seven has gone further, recording employees’ screen activity.The findings, based on a UK-wide survey of hundreds of managers by the Chartered Management Institute (CMI) and reported by The Guardian, suggest a sharp rise in digital surveillance across the workplace.Several factors are driving the rise in workplace surveillance. For some employers, theft might be a problem, whether it’s unexplained stock shortages or missing cash. For others, the shift to remote working has made them more inclined to monitor staff from afar.Not all motivations are based on suspicion, though. Some managers use monitoring to simply keep an eye on customer service quality, ensure regulatory compliance, or uphold health and safety standards.The form that “bossware” takes will, of course, depend on your industry. A café manager might rely on CCTV, while an office employer is more likely to track computer use or monitor attendance by scanning passes.Does bossware comply with GDPR?Since monitoring staff activity involves processing personal data, GDPR rules will apply in full. Employers could argue a lawful basis under “legitimate interests,” but this only stands if the monitoring is proportionate and staff are properly informed.In response to the findings, the Information Commissioner’s Office (ICO), speaking to the Guardian, said bosses “must make their employees aware of the nature, extent and reasons for monitoring,” warning that excessive surveillance “can undermine people’s privacy, especially if they are working from home.” The regulator added that it will “take action if necessary.”So while employers may feel they have a valid reason to use bossware, crossing the line carries serious risks. Breaches of GDPR can cause fines, reputational damage, and even employee claims if workers feel their rights have been violated. Bosses bewareEven if you follow the rules, using bossware has additional company culture risks. Over-monitoring your team is a surefire way to hurt morale, erode trust, and drive up staff turnover. It can also lead to jumping to false conclusions. For example, fewer keystrokes or less mouse activity doesn’t always mean someone isn’t working hard. The safest approach is to set out a clear, written policy, explain to employees what is being monitored and why, and limit tracking to what’s strictly necessary.Ultimately, bossware is a double-edged sword. On one hand, it may stamp out concerns around theft, productivity, and compliance. But the potential fallout, from legal penalties to disengaged staff, means employers should tread carefully. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
What is ‘phoenixing’ and why is it costing HMRC millions? Companies liquidating and reemerging under new names to avoid taxes have cost HMRC £836 million. Written by Emily Clark Published on 30 September 2025 A growing practice, known as ‘phoenixing’, is costing HMRC millions in lost tax revenue, the Financial Times reports.The term refers to the tactic of repeatedly liquidating a limited company and then re-registering under a new name, sometimes deliberately, to dodge tax bills and other debts. One visible example might be the constant churn of sweet shops on Oxford Street.The impact of this phenomenon on HMRC is significant. In the 2022–23 tax year alone, phoenixing companies accounted for an estimated £836 million in lost revenue—the most recent year with available data.What is phoenixing?Phoenixing is a phenomenon where company directors liquidate a failing business and immediately set up a new one under a different name. Essentially, they’re offering the same goods or services and following the same business model, just with a fresh identity.Many phoenixing companies do this deliberately to avoid paying taxes or other debts, which often go unpaid because the old company’s assets have been dissolved. Unsurprisingly, HMRC ends up feeling the impact.When done intentionally, phoenixing is illegal and considered tax evasion. Directors caught in the act can face disqualification, prosecution, and reputational damage, consequences that will take more than a name change to fix.Which companies are phoenixing?Phoenixing can happen in any sector, but a typical real-world example is several of the US-themed sweet shops you might see walking down Oxford Street. It’s also common in construction and retail businesses. These industries often have high turnover, tight margins, and a business model that can be easily re-established, making them more prone to phoenixing.It’s important to note, however, that not every business that rises from the ashes counts as phoenixing. Genuine closures and restarts happen all the time, for example, when entrepreneurs pivot, restructure, or launch new ventures. Serial entrepreneurs are free to legally start new businesses, but they must make sure not to appear as though they are “dumping” debts by leaving liabilities behind in the old company. Insolvency vs liquidation – what’s allowed?It’s easy to mix up insolvency and liquidation, but they are two separate things. Insolvency happens when a company can’t pay its debts when they are due, while liquidation is the formal process of closing a company and distributing its remaining assets. In both cases, directors have legal duties to act responsibly, prioritise creditors, and avoid taking shortcuts that could break the law.Legally, directors are within their rights to start a new business after filing for insolvency. However, there are rules: you can’t reuse the same or a very similar company name within five years without permission from the court.For SMEs, the safest approach is to seek professional advice, maintain transparent records, and steer clear of taking shortcuts. Following the rules protects both your business and reputation, plus it keeps you on the right side of HMRC and the law. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
eBay, Vinted, Depop, Etsy join forces to demand tax change for sellers Online marketplaces encourage the government to triple the Trading Allowance. Written by Emily Clark Published on 30 September 2025 If your side hustle is reselling old clothes, you’ll want to pay attention to the upcoming Autumn Budget. eBay, along with a coalition of marketplaces including Vinted, Etsy, and Depop, and business groups such as the Federation of Small Businesses, techUK, and Enterprise Nation, are campaigning for the Trading Allowance to be increased from £1,000 to £3,000.The Trading Allowance gives individuals tax relief on income generated through small sales or freelance work. However, it has remained fixed at £1,000 since 2017, rather than rising in line with inflation. Therefore, sellers and marketplaces are keenly awaiting a review of the allowance in the Autumn Budget on 26th November.What is the UK Trading Allowance?The current UK Trading Allowance is set at £1,000, meaning self-employed workers can deduct that amount from taxable income. In theory, this means that you aren’t taxed on smaller earnings from side hustle income streams, like selling clothes online. But since the allowance has remained at £1,000 since its introduction in 2017, rising costs and inflation have diminished its value significantly. Like many, lower earners and self-employed workers have been struggling to stay afloat amid cost of living pressures. So much so that there was a petition to raise the Personal Allowance from £12,570 to £20,000 — but that’s a different threshold to the Trading Allowance. The current campaign to raise the Trading Allowance was initiated by eBay. Backed by other marketplaces and business groups, eBay is pushing the government to triple the allowance from £1,000 to £3,000.This would give sellers on platforms like eBay, Depop, Etsy and Vinted profits that feel more in proportion to their earnings, rather than squeezed by outdated thresholds. But at £3,000, the allowance isn’t a big bonus; it’s just a fairer reflection of today’s economy, catching up with years of inflation and rising costs.How likely is an increase in the Trading Allowance?Businesses across the UK are anxiously awaiting November’s Autumn Budget, with tax rises widely expected.For SMEs, possible measures on the table include investment in infrastructure, funding for digital transformation, energy cost relief, and long-overdue reform of business rates. Other anticipated announcements might involve an increase in the National Minimum Wage, new protections under the Employment Rights Bill, and a rise in Capital Gains Tax.But for side hustlers on eBay, Vinted, Depop and Etsy, the outlook is less rosy. With income tax thresholds frozen for years, the Trading Allowance is unlikely to be touched this year, despite calls to raise it in line with inflation. Side hustle getting harderMore young people are starting side hustles, drawn by the flexibility, creativity, and extra income they can generate. And for many, these small-scale projects can turn into running a fully-fledged business, such as an online clothes shop or selling handmade crafts.That said, new guidance from HMRC dubbed the Side Hustle “Tax” at the start of 2024 has made it harder for side hustlers to keep hold of their earnings. HMRC indicated that those who make fewer than 30 sales a year, or who earn less than €2,000 (around £1,700) per year from sales, do not have to file a tax return — but others would need to.With this in mind, eBay’s campaign argues that raising the Trading Allowance to £3,000 would not be a luxury; it would signal that the government values small-scale work and is serious about fostering an entrepreneurial culture in the UK. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
How to make money with TikTok Live Selling TikTok Live lets you showcase your products and connect with customers in real-time. We offer some tips to help you livestream with confidence. Written by Emily Clark Published on 30 September 2025 Working similarly to a TV shopping channel, TikTok Live blends the worlds of shopping and entertainment by giving small businesses a direct line to their audience.With the feature, customers can discover new products, interact with sellers, and make purchases through TikTok Shop, all without leaving the app. This unmatched convenience is helping to fuel the social commerce boom in the UK and offering huge opportunities to sellers who know how to use the live video tool well. If you’re interested in converting scrolls to sales, this guide covers everything you need to know about selling products on TikTok Live. We outline how to use the feature in simple steps, explore some best practices, and even identify common mistakes that are best left on the cutting room floor. 💡Key takeaways TikTok Live is free to use, making it much more affordable than traditional marketing methods.You need to be at least 18 years old and have 1,000 followers to use the feature.The social commerce market is currently booming in the UK, making it a great time to embrace platforms like TikTok Live.Before you set up a TikTok Live, you’ll need to create a TikTok Shop account and optimise your profile.For best results, you should schedule regular sessions, shout out viewers by name, and invest in a professional set-up. In this guide, we'll cover: What is TikTok Live Selling? Why TikTok Live works for small businesses How do I get started on TikTok Live? Best practices for TikTok Live selling What is TikTok Live Selling?TikTok Live selling is a rapidly growing social commerce strategy which gives creators with over 1,000 followers a platform to promote and sell products via live video streams. Unlike traditional TikTok videos, it’s an interactive, real-time shopping experience; viewers can ask questions, tap on product pins, and buy products directly from the seller without leaving the stream. TikTok Live sessions blend entertainment with the convenience of online shopping, making it particularly appealing to younger demographics. Think of it as Gen Z’s answer to the home shopping channel, where viewers can see their favourite creators demonstrate products authentically.One of TikTok Live’s best features is its seamless integration with TikTok Shop — TikTok’s in-house ecommerce platform. Sellers can link their TikTok Shop products to the stream, transforming their Live into a digital storefront and creating a seamless shopping experience for viewers. By offering unmatched convenience and harnessing the power of influencer marketing, social commerce strategies like TikTok Live are witnessing a major boom in the UK. Over half of UK consumers have already made a purchase directly through a social or entertainment platform, and the market is projected to reach £16 billion by 2028, making now the optimal time for sellers and brands to cash in on the trend. Why TikTok Live works for small businessesUnlike huge companies, small businesses excel when it comes to connecting to customers on a personal level, which is why TikTok Live can be such a powerful marketing tool for smaller sellers. The platform lets viewers peek behind the curtains of brands, whether it be by showcasing employees or the studio. This human element helps foster trust and loyalty and makes it easier for businesses to build a community around their brand.TikTok Live is completely free to use, too. This makes for an unbeatable return on investment (ROI), especially in comparison with costly marketing methods like digital or print ad campaigns. Its low barrier to entry doesn’t compromise exposure either. Successful live streams can attract an average of 50 to 500 concurrent viewers, with spikes during peak engagement. Due to TikTok’s slick sales journey, discoverability can translate to immediate sales, giving small businesses a powerful and cost-effective way to grow their revenue. Breaking through on the platform isn’t always easy, however. Running successful TikTok Lives is time and energy-intensive, with the most effective brands running multiple live streams a month. The TikTok algorithm favours content that embraces trending sounds and formats, making the marketing strategy less suited to brands with a more educational or informational tone.Learn more about how to use TikTok for business success. How do I get started on TikTok Live?Getting started with TikTok Live isn’t as simple as just hitting record. Here’s how to use the platform to its full potential in six simple steps. Setting up TikTok ShopBefore you can even think about live streaming, you need to have a functional TikTok Shop. Your TikTok Shop will act as your digital storefront, giving you a place to manage products, inventory, and orders. Setting up a TikTok Shop account is easy. All you need to do is visit the TikTok Seller Centre, verify your identity by uploading a government-issued ID or business registration documents, and provide basic business details. Once your seller account is verified, you’ll need to link it to your personal or business TikTok profile. This will enable you to tag products in your live streams. Then, add your product listings by uploading high-quality images or videos and entering detailed descriptions and pricing information. Optimise your profileNow you’ve got the basics covered, it’s time to optimise your storefront. Your profile will be the first port of call for customers after they exit your Live. Not only can it be used as a powerful way to build credibility, but it can also help guide viewers towards your shop. With only 80 characters available in your bio, every word counts. So, make sure that you state what your business does as clearly as possible, and use relevant keywords where possible. Your bio is an excellent way to communicate your brand’s unique voice, so don’t be afraid of showcasing your personality, either. Finally, conclude with a clear call-to-action and a link — whether you want to advertise a special deal or funnel viewers to your new collection. With TikTok being a visual platform, the profile picture you choose matters. Use a professional image that clearly reflects your branding, and ensure your design will be easily recognisable at a small size.Prepare your setupThe environment you record in has the power to make or break viewer engagement. To avoid distracting your viewers with an unprofessional setup, you should focus on three main elements: lighting, sound, and camera quality. Getting your lighting right will help you transform a dark, grainy stream into a professional broadcast. You don’t need to invest loads of money in a fancy setup, either. We recommend using natural light when possible, or investing in a ring light or softbox for a more polished look. Next, ensure your audio quality is crisp by using a high-quality external microphone instead of your phone’s built-in mic. To avoid shaky footage, we also advise using a tripod stand to keep your camera steady. By taking these measures and keeping your background clutter-free, you can help your viewers focus on what really matters: the products. Choose which products to featureCertain products perform better on camera than others. So being tactical about which ones you choose to feature is another effective way to drive engagement. “Show, Don’t Tell” products, which demonstrate their own benefits in action, typically get the best engagement on TikTok Lives. This could include makeup, clothing, kitchen gadgets, or any other products with a visual or functional benefit. By showing the product in action, instead of just using words, viewers can visualise its potential and envision using it themselves. Failing this, showcasing products that are already popular is a great way to springboard off existing demand and capture a larger audience. TikTok Live can also be a great place to offer exclusive deals or drum up excitement for new products, so bear this in mind if you’re eager to secure immediate sales.Start your LiveNow that you’ve got your ducks in a row, it’s almost time for the fun bit: starting your TikTok Live. However, to maximise your engagement, we recommend posting a TikTok video a few hours ahead of your live stream to notify your followers. You can also use TikTok’s in-house “Live Event” feature to schedule and promote your stream ahead of time. Also, while live streams may seem spontaneous, having a general outline of the topics you’ll cover and products you’ll showcase will prevent awkward silences and help you stay on track.Then, when you’re ready to go, simply:Tap the + button on your TikTok appScroll to the LIVE tabCustomise the stream details with a catchy title and cover imageTap the “Go Live” button to recordEngage your audienceInstead of hitting record and hoping for the best, there are a number of tried-and-tested strategies you can use to keep viewers interested and increase your chances of securing a sale. First things first, we recommend talking to your viewers directly. Greet them when they enter the Live, answer as many questions in the chat as possible, and give them shout-outs if they’ve made a purchase. Doing this will help your viewers feel more valued and will also help them build a personal connection with your brand. Using interactive features like polls and Q&As is also an effective way to boost participation. Instead of passively watching the content, these features help viewers join the conversation, making them less likely to continue scrolling. Best practices for TikTok Live sellingSelling on TikTok Live may seem a lot less formal than traditional marketing methods, but that doesn’t mean you should just hit record and hope for the best. Here are some extra tips to help you hit the ground running. Promote your live session – Don’t leave attendance down to TikTok’s algorithm. Build excitement ahead of time with engaging teaser videos, and cross-promote your live session on your other social media channels to expand reach. Time your livestream wisely – The best time for going live will depend on your audience. However, you’re likely to capture more engagement in peak times, which generally include mornings from 6 am to 11 am or evenings from 7 pm to 11 pm. Stream consistently for the best results – TikTok Lives work best when you schedule regular sessions, instead of the occasional one-off. Weekly or even daily livestreams could be a good strategy to consider if your schedule allows it.Track your performance – Measure the success of your TikTok Live by paying attention to views, engagement, new followers, and conversions. By keeping a keen eye on these insights, you’ll be able to refine your strategy over time. Develop a clear monetisation strategy – Selling without a clear strategy is a recipe for failure. Maximise your earning potential by creating a sense of urgency for buyers. This could be by offering exclusive discounts, running flash sales, or creating limited-time bundles. What should I avoid when selling on TikTok Live?While TikTok Live offers exciting opportunities, a few missteps can quickly derail your efforts. Avoid wasting time and potential sales by steering clear of these pitfalls. Poor lighting or audio – A low-quality production can quickly turn viewers off. Make small investments in your lighting, audio, and camera equipment to make your stream seem professional.Ignoring viewers’ comments – TikTok Live’s biggest selling point is its interactive nature. So, when a viewer takes the time to ask a question, make sure you value their enquiry by responding to them and shouting them out by name. Going live inconsistently – Irregular and sporadic live streams make it difficult to build a loyal audience. Creating a consistent schedule increases your chances of getting picked up by TikTok’s algorithm, too.Relying on pre-recorded content – Authenticity is paramount on TikTok Live, so using pre-recorded video or static images can instantly disconnect you from your audience and even lead to severe penalties. Going off topic – Don’t give viewers an excuse to scroll on. Avoid discussing topics or promoting products that aren’t directly linked to your live stream. Lights, Camera, Action!If you’re selling visually appealing products and already have a small following on TikTok, using TikTok Live should be a no-brainer. With a straightforward setup process and a suite of powerful free tools, the platform is a great way to gain some exposure and drive traffic to your ecommerce website. By showcasing your products authentically, reaching out to viewers directly, and being mindful of your content and monetisation strategy, you can’t go wrong. Don’t expect to get it perfect the first time, though. Just get started, learn from each session, and watch your business grow! Share this post facebook twitter linkedin Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
How to run your first email marketing campaign Email marketing is one of the easiest and most cost-effective ways to connect with your audience. Here’s how to set up your first campaign, step by step. Written by Emily Clark Published on 30 September 2025 Despite being one of the oldest forms of digital marketing, email marketing remains one of the strongest ways to reach and engage with your target audience. It’s also one of the best places for beginner marketers to start, as it’s easy to set up and doesn’t require a big budget to achieve results.What’s more, you don’t have to be super tech-savvy to create an effective email campaign either. With the right CRM software, it’s easy to design professional-looking emails, segment your audience, and automate follow-ups without needing coding skills or advanced marketing experience.In this article, we’ll guide you through how to create your first email marketing campaign step-by-step to help you grow your audience and start seeing real results from your marketing efforts. 💡Key takeaways Email marketing is a series of targeted emails sent to customers with a specific goal, such as product/service promotion, company updates, or driving website traffic.There are different types of email marketing, including email blasts, automated campaigns, and drip sequences.Effective email content includes a strong subject line, engaging body text, good-quality visuals, a prominent call to action (CTA), and personalisation.When marketing through email, you must comply with the General Data Protection Regulation (GDPR) and allow recipients to unsubscribe at any time.There are several email and CRM software you can use, including MailChimp, HubSpot, Zoho Campaigns, and Freshsales.The key metrics to analyse campaign performance are open rate, click-through rate (CTR), conversion rate, and unsubscribe rate. What is an email marketing campaign? How to run your first email campaign in 6 steps Advanced email marketing tips Pros, cons, and costs of email marketing What is an email marketing campaign?An email marketing campaign is a series of emails sent to a group of people with a specific goal in mind, such as promoting a product, sharing updates, driving traffic to your business website, or just building a stronger relationship with your target audience.Email marketing is important because it gives you a direct line to your audience. Unlike social media marketing, where algorithms decide who sees your posts, emails land straight in your customers’ inboxes — a space they check every day.Additionally, it’s cost-effective, making it accessible for small businesses or beginners on a budget. It also offers a high return on investment (ROI) and gives you clear data, such as open rates and clicks, so you can see what’s working and what needs improvement. There’s no single way to carry out email marketing, as it comes in a few different styles, each with its own purpose, including:Email blasts: One-time emails sent to a large group all at once, usually for announcements, promotions, or newsletters. In other words, everyone gets the same message at the same time.Automated campaigns: These are triggered by specific actions or events, like sending a welcome email when someone signs up or a thank-you message after a purchase. This saves time as the emails are sent automatically based on behaviour.Drip sequences: A series of pre-written emails sent over a set period, designed to guide someone through a journey, like onboarding new subscribers or nurturing leads toward a purchase. How to run your first email campaign in 6 stepsIf you’re new to email marketing, the process of creating your first campaign might feel overwhelming at first, as there’s a lot to consider. To help you out, we’ve created an easy-to-follow guide below to help you create, send, and optimise your campaign, even if you’ve never done it before.1. Define your goals and audienceThe first step is to have a good understanding of your target audience and what you want to achieve from your campaign. This means knowing who your ideal customers are, what problems they face, and what kind of content will grab their attention.At the same time, you should set clear goals for your campaign. These could be driving sales, increasing website traffic, growing your email list, or building stronger relationships with your audience.However, it’s also important to understand compliance and rules around email marketing. Ensure you follow regulations like the General Data Protection Regulation (GDPR) and always get clear opt-in permission from your subscribers before sending emails. You also need to provide them with the ability to unsubscribe at any time. This will keep you on the right side of the law and build trust with your audience.2. Build your contacts listThere are several ways you can build your subscriber list. This includes offering an incentive (e.g., a discount, free guide, or a chance to win a prize in a giveaway), dedicated landing pages or pop-ups on your website, or encouraging referrals from current subscribers.However you do it, the main goal is to build a strong subscriber list. This will help you connect with your audience directly and personally, foster brand loyalty, and drive consistent engagement and sales over time.Also, keep in mind that quality is better than quantity, and good customer engagement is more important than volume. Having thousands of subscribers might sound impressive, but it won’t do much if most of them never open your emails or click your links.On the other hand, engaged subscribers — AKA those who actually interact with your content — are far more likely to take action.3. Choose the right email platform or CRMNext, you’ll need to decide on an email platform or CRM software to execute your campaigns. There are several options out there, many of which are beginner-friendly and don’t require advanced skills to set up.These platforms include Mailchimp, Freshsales, Zoho Campaigns, and HubSpot.For example, HubSpot offers email tracking and notifications, letting you know when customers open your emails and click links in real-time. Meanwhile, Freshsales provides auto-scheduled follow-up emails, chasers, and personalised content based on user behaviour (e.g., email opens, link clicks, or form submissions) — ideal for online stores and ecommerce businesses.Can I use CRM software for free?Yes, there are several free CRM systems you can use. However, their features are quite limited compared to their paid plans.You can start with free CRM or email marketing tools when you’re just building your contact list and sending simple campaigns. But it’s worth upgrading to a paid plan once you need more advanced features, such as automation and drip sequences, better analytics and reporting to track performance, and higher sending limits as your subscriber list grows.4. Create your campaign contentOnce you’ve decided on a platform, it’s time to start creating content for your campaign. This can be daunting at first, but it gets much easier once you understand the key components of an effective campaign. Here’s a quick rundown of what they are and how you should use them:A strong subject line: This is the first thing your customers see, so it needs to grab their attention immediately. Make sure it’s clear, catchy, and relevant to your audience. A good subject line can dramatically improve your open rates.Engaging body content: You should keep your messaging clear, easy to read, and focused on customer needs. Don’t use big blocks of text — use short paragraphs and bullet points so that your subscribers know exactly what you’re saying, and why it’s relevant to them.Good visuals: This includes images, GIFs, or branded graphics, all of which can make your emails more attractive. Don’t overdo it, though, as too many visuals can be overwhelming, distract from your message, and slow down loading times.A clear call-to-action (CTA): Every email should have a clear next step, such as “Shop Now”, “Find Out More”, or “Sign Up”. Make sure it’s prominent (e.g., a button at the end of the email), so that readers know exactly what to do.Personalisation (when possible): This can be something as simple as using a customer’s name or tailoring content based on their behaviour to make emails feel more personal and relevant.5. Schedule and send your campaignNow that you’ve got your campaign laid out and ready to go, the next question is when you should send it. This can be tricky to know at first, but there are a few ways you can figure it out, including:Considering customer habits: Think about when your customers check their emails. Sending in the morning, during lunch breaks, or evenings can work differently depending on your audience.A/B testing: This involves experimenting with different send times to determine which specific days or hours your customers interact with your emails most.Smart sending tools: Many email and CRM systems offer specialised features that recommend a time and day to send emails based on customer behaviour or send them automatically for you.6. Measure results and optimiseAfter your first email is sent, you should look into how it performed, as this will help you understand what worked well, what didn’t, and how to improve your future campaigns.There are several key metrics you’ll need to focus on, including:Open rates: The percentage of recipients who opened the email compared to the total number of emails delivered. Click-through rates (CTR): The percentage of recipients who click on a link or CTA within an email.Conversions: The desired action a recipient takes after clicking an email link, such as making a purchase, signing up for a service, completing a form, etc.Unsubscribe rate: The percentage of recipients who opted out of receiving your emails.Most CRM platforms also offer dashboards for reporting, making it easy to track these metrics in one place. Advanced email marketing tipsOptimising your email campaigns is essential for improving engagement, increasing conversions, and getting the best results from every message you send. Here are a few ways you can do so effectively:Set up an email calendar: Plan and schedule your campaigns in advance so that you have consistent communication with your audience. This will help you stay organised, avoid last-minute rushes, and coordinate content around promotions, events, or seasonal campaigns.Test different components: Experiment with different subject lines, content, CTAs and send times to determine what resonates best with your audience and drives the highest engagement and conversions.Measure in real-time: Consistently track the metrics mentioned above, as this will help you see what’s working, identify any issues, and make adjustments for future campaigns.Segment your lists: Group your subscribers based on factors, such as interests, past purchases, or engagement levels, so you can send more targeted emails.Implement email automation: Set up automated emails to send timely, relevant emails like welcome emails, birthday messages, or reminders for items left in a shopping cart. Pros, cons, and costs of email marketingEmail is one of the most widely used digital marketing channels because of its direct reach and flexibility. But like any strategy, it also has its weaknesses. Here are the main advantages and disadvantages of email marketing.✅ Pros of email marketingDirect access to customers: Emails land straight in your subscribers’ inboxes, letting you reach a large number of people directly and personally.Cost-effective: Email marketing is significantly cheaper than other marketing channels.Measurable results: You can easily track metrics like open rates, CTRs, and conversions to see what’s working.Highly targeted: You can segment your audience to send relevant messages that resonate with specific groups.Good automation: Automated campaigns can help you reach your audience at the right moment, saving time and keeping your communication consistent.❌ Cons of email marketingRequires a quality list: Poorly-built lists or unengaged subscribers can hurt performance and deliverability.Risk of being marked as spam: Your emails can end up in spam folders or be blocked and deleted by recipients, both of which lead to low engagement.High competition: People get a lot of emails daily, and many businesses use email marketing, so standing out can be a challenge.Time-consuming: Creating relevant and engaging email content can take a significant amount of time. Compliance requirements: Regulations like GDPR mean you need to manage opt-ins and permissions carefully, with penalties imposed if you’re found to be non-compliant.How much does email marketing cost?Depending on the email platform or CRM software you use, the cost for email marketing can range from £0 to £89 per month. Here are the prices you can expect, based on our top picks of the best CRM systems.PlatformCostFreshsales£0-£49 per user, per month (billed annually)Zoho CRM£0-£42 per user, per month (billed annually)Pipedrive£14-£79 per seat, per month (billed annually), or free trialmonday CRM£10-£24 per seat, per month (billed annually)HubSpot£0-£9 per user, per month (billed annually)Zendesk£15-£89 per user, per month (billed annually)Salesforce£20-£80 per user, per month (billed annually) Avoiding spam filters The last place you want your emails to end up is someone’s spam/junk folder. Luckily, you can avoid this by following these practices:Avoid certain words and punctuation: For example, using phrases like “FREE!!!”, “Act now!!!”, or using lots of £ signs, is likely to be flagged as spam. Not to mention it’s annoying for the customer.Use a custom domain: Don’t send bulk emails from free providers like Hotmail and Gmail. Make sure you’re sending from a verified business email address instead.Keep your lists clean: Regularly remove hard bounces (addresses that automatically reject the email) and long-inactive subscribers.Authenticate your domain: Set up Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting and Conformance (DMARC), so that mail providers trust your messages.Don’t buy email lists: This increases the chance of your emails being marked as spam and doesn’t lead to good engagement. ConclusionEmail marketing has been around for years, but it’s still one of the best ways to market your business and connect with your customers. It’s affordable, easy to get started with, and if you do it right, can bring in serious results.The key is to focus on the people who actually want to hear from you by sending them useful and engaging content. Plus, keeping on top of metrics and testing different strategies can help you fine-tune your campaigns over time and get better results.Email marketing works best when it’s personal and consistent, and when used with other effective marketing strategies, it can become one of your most reliable and profitable tools. Share this post facebook twitter linkedin Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
Guide to the UK Skilled Worker Visa (2025 changes explained) Learn the ins and outs of the UK Skilled Worker visa, including how to sponsor a worker, and how the 2025 changes could affect your future workforce. Written by Emily Clark Published on 30 September 2025 The Skilled Worker visa enables employers with valid sponsor licences to hire eligible foreign nationals to fill skilled job vacancies in the UK.Since Brexit, the visa scheme has provided a lifeline to over 110,000 UK employers by allowing them to address talent gaps left by the end of free movement for workers from the EU. However, as of July 2025, a series of new changes has been introduced to the Skilled Worker Visa, making it harder and more costly for companies to hire workers from overseas. Even with the best HR software, keeping up with immigration regulations can be hard. So, if you’re currently hiring skilled foreign workers or planning to do so in the future, this guide outlines everything you need to know about the Skilled Worker visa in 2025. We also break down the recent changes in simple terms, helping you stay compliant and address your hiring needs with ease. In this article, we’ll cover: What is a skilled worker visa? Major 2025 changes to Skilled Worker visas Step-by-step guide for employers sponsoring a Skilled Worker What happens if I employ someone without a visa? What is a skilled worker visa?A Skilled Worker visa is a UK visa that allows eligible non-British/Irish nationals to work in the UK for a sponsored employer in a skilled job. It’s the primary visa being used by overseas workers seeking long-term employment in the UK. For an individual to be eligible for a visa, they must have received a job offer and a “Certificate of Sponsorship” from a UK-based employer.Due to strict immigration controls, any business interested in hiring a non-UK resident for a skilled role requires a sponsor licence, including private companies, charities, and public sector organisations. Why does it matter for employers?Prior to Brexit, UK businesses had access to a broad, skilled labour pool from across the EU. As a result, employers rarely had to look beyond the EU and UK to fill vacancies, especially those that weren’t highly specialised. Before 2020, the Skilled Worker visa (formerly known as the Tier 2 General visa) was a niche tool, primarily used to hire specialised workers from outside the UK for roles in sectors like finance or tech. This all changed in December 2020, when Brexit halted the free movement of workers from the European Union. Now, the Skilled Worker visa is a vital tool for finding skilled workers, as it’s significantly harder for employers to rely on talent directly from the European talent pool. Failing to comply with the Home Office’s strict sponsor duties can have major consequences. Employers who breach the rules can have their sponsor licence downgraded, suspended, or even permanently revoked. Not only can losing a licence force an employer to let go of its sponsored workers, but it can also damage the reputation of a company and create legal liabilities, making non-compliance a risk that’s too big for any business to take. Major 2025 changes to Skilled Worker visasA series of changes to the UK Skilled Worker visas took effect on July 22, 2025. These adjustments were based on the Restoring Control over Immigration System White Paper, a policy document which outlined a new, stricter approach to work visas. Here are the major updates you should know about. Skill level requirementThe definition of ‘skilled’ has been amended as part of the UK’s effort to reduce net migration and only attract the most highly skilled individuals to the country. The minimum skill level for a sponsored role has changed from RQF Level 3 (equivalent to an A-Level) to RQF Level 6 (equivalent to a bachelor’s degree). However, if a worker’s role appears on this list of medium-skilled jobs, they may still be eligible for the visa.Minimum salary thresholdsOne of the most noteworthy changes to the Skilled Workers visa in 2025 is the increase in the minimum salary threshold. The minimum limit has increased from £38,700 to £41,000 a year, as part of the government’s strategy to ensure that only highly paid, skilled workers can come to the UK. To hire overseas workers with a visa, the employer must pay higher than the figure or the “going rate” for the specific job, according to the government definition. However, there are some exceptions to this rule. Early-career professionals under 26 can be paid a lower minimum salary of £33,400 per year, or 70% of the going rate for their role.Learn more about how to hire overseas workers in our comprehensive guide. Eligible occupationsDue to changes to the skill level requirement, around 180 occupations are no longer eligible to be supported by the Skilled Worker visa. Here are some examples of ineligible roles, broken down by industry:Hospitality – Chefs, fishmongers, butchers, bakers, catering, bar managersTechnical traders – Electricians, welders, metal workers, plumbersAdministrative – Office managers, administrative officers, finance officers, wage clerks, payroll managersHealthcare and social care – Care workers, healthcare practice managers, dental nurses, dental techniciansCreative arts – Musicians, actors, entertainers, and interior designersTransitional provisionsThe exclusions above apply to new applicants interested in pursuing a Skilled Worker visa. For current visa holders in these roles, transitional arrangements are in place.Specifically, sponsored employees in lower-skilled roles can continue to be sponsored by their employer, apply to extend their visa even if their role is no longer eligible for the scheme, switch to a different employer within an occupation code that used to be eligible under the old rules, and take on a second ‘low-skilled’ job, provided they still meet the salary thresholds. Step-by-step guide for employers sponsoring a Skilled WorkerDespite recent changes to the UK’s Skilled Worker visa, the scheme remains a powerful tool for recruiting global talent. Here’s how you can use the visa to successfully sponsor skilled workers.Step 1 – Obtain a sponsor licenceBefore you can sponsor an employee, you need to make sure you’re authorised to do so. You will need to obtain a ‘Worker’ license from the UK Home Office, the government agency responsible for UK immigration processes. As part of this process, you must:Demonstrate your business is genuine, operational, and has the necessary human resources (HR) and recruitment systems in place.Appoint individuals within your business to manage the sponsorship process, including assigning an Authorising Officer, Key Contact, and at least one Level 1 User.Submit an online application through the UKVI (UK Visas and Immigration) online portal with the relevant documentation. It will cost £536 for small sponsors or charities, and £1,476 for medium or large sponsors. Be ready to be audited, as UKVI may visit your business and check your HR systems and ensure your business is operating as you claim. Step 2 – Assign Certificates of Sponsorship (CoS)After you’ve obtained a Worker licence, you’re able to assign an electrical Certificate of Sponsorship (CoS) to your prospective employee. There are two types of CoS to choose from, each with its own application process. A Defined CoS is for workers applying for a visa from outside the UK, while an Undefined CoS is for workers in the UK switching to the visa for the first time or applying for an extension. For a Defined CoS, you must submit a request through the Sponsor Management System (SMS) and wait for it to be reviewed by the Home Office. An undefined CoS, on the other hand, is issued from your annual allocation, which is decided when you first apply for the worker licence. No matter which CoS you’re assigning, you’ll need to fill in employee details and information about the role, including the Standard Occupational Classification Code (SOC) in the SMS. You’ll also need to pay a CoS fee and the Immigration Skills Charge, which cost £239 and £1,000 for the first 12 months, respectively.Step 3 – Employee applies for a visaNow that everything is sorted on your side, your prospective employee can submit their Skilled Worker visa application online. Applicants must submit several key documents, including:A valid passport or travel document.Their unique CoS reference number, which you provided them.Evidence of their English language proficiency.Proof of their financial ability to support themselves in the UK.A Tuberculosis test certificate.A criminal record certificate, if applicable.Standard processing time will depend on where the applicant is based, with decisions taking around three weeks for applications submitted outside the UK, and eight weeks for applications submitted from within the UK. If you need to fast-track the process, priority services are also available for an extra cost. Step 4 – Right-to-work checksIf the worker’s application was successful, the employer must conduct a vigorous right-to-work check before the worker’s employment commences. You can handle this process online, using a ‘share code’ given to you by the employee. This code and the employee’s date of birth will give you the right to check their right-to-work status on the UKVI online service. Alternatively, you can also carry out manual checks using the prospective employee’s original documents or biometric resident permit. Failing to conduct a proper right-to-work check can result in a civil penalty of up to £60,000 per illegal worker. Given these severe consequences, performing this check is a non-negotiable for all employers. Step 5 – Reporting responsibilitiesIf your employee passed their right-to-work checks, congratulations; they will officially be granted permission to begin their employment with your company. Your responsibilities don’t stop here, however. As a licensed sponsor, you must report any changes to your company or the employee’s circumstances to UKVI in order to stay compliant and keep your licence. Specifically, you’ll need to report changes if:The sponsored worker does not start their employment within 28 days of their CoS starting date.The sponsored worker is absent for 10 or more consecutive work days.The sponsored worker voluntarily leaves or is terminated.There are significant changes to the sponsored worker’s job, including its salary, core duties, or title.There are any significant changes to your business, including its ownership or address.You’ll need to report these changes within 10 working days of them occurring or risk having your Workers’ licence suspended, downgraded, or revoked.Step 6 – Record-keepingIn addition to reporting changes, you must also create and maintain a robust record-keeping system. Employers must be able to produce specific documents and provide detailed information about sponsored workers at short notice.Key documents you’re responsible for keeping for each sponsored worker include:Employment details, like a signed employment contract and a detailed job description.Identity and immigration statuses, like a copy of the sponsored worker’s passport, confirmation of their eVisa, and biometric residence permit (BRP).Financial information, like payslips, and accurate records of their salary.Attendence and absence records, including any sickness or holiday leave.Evidence of recruitment, such as relevant job advertisements.Keeping these records is a critical requirement of the UKVI, and can be audited at any time. You’re required to keep these records for the entire duration of the sponsorship, and for at least one year after the employment has come to an end.Learn more about how to hire the best talent in our guide to nailing the recruitment process. What happens if I employ someone without a visa?Employing a member of staff without a valid visa or the right to work in the UK can result in significant repercussions for employers. The first place you risk getting hit is your bottom line. Hiring a skilled employee without following the proper procedures can lead to a civil penalty of up to £45,000 per illegal worker for your first breach, and up to £60,000 per worker for repeat offences.Employing someone illegally can also result in your sponsor licence being downgraded, suspended, or even revoked. Losing your Workers’ Licence can be a major blow to employers, as it would prevent you from hiring new foreign employees, and could also force your current sponsored staff to leave. Finally, in extreme cases, employers that have a “reasonable cause to believe” an employee didn’t have the right to work would face criminal prosecution. Penalties include an unlimited fine or a prison sentence of up to five years, alongside the obvious reputational damage associated with a criminal conviction. Ignoring these consequences is proving to be even more risky in 2025. The Home Office is cracking down on breaches more than ever, with the agency issuing 748 civil penalty notices and £41.6 million in fines in the first quarter of the year alone, according to a 2025 Home Office report.Navigating the new era of sponsorshipHiring top talent from overseas isn’t a straightforward process, especially with the tightening restrictions recently introduced by the Home Office. Staying compliant is a multi-pronged challenge, with employers being required to obtain a sponsored licence, assign a CoS, and conduct thorough right-to-work checks before the prospective employee can even send off an application.However, while rules may be becoming stricter, with the right guidance and understanding of key protocols, it’s still possible to use the scheme to access global talent. In fact, not only can securing a skilled worker visa for eligible employees help give these workers the right to live and work in the UK, it can also be one of the best investments your business can make. Share this post facebook twitter linkedin Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
Are influencers a waste of money? Social media marketing has proven to be effective in bringing in customers for years but a new report is suggesting that influencer marketing may have had its day. Written by Emily Clark Published on 30 September 2025 Selling through social media or social commerce is set to boom in the UK, with predictions that the sector will double in value by 2028.However, a new survey of senior marketers is suggesting that influencers – whether virtual or real – may not be worth the spend for small businesses.The survey reveals that not only are businesses struggling to determine whether they are getting a return on investment from influencer deals; but actually find it hard to build meaningful partnerships with influencers from the get go.Blind investmentIn a survey of marketers by the influencer marketing agency, SAMY, exactly half of those interviewed said they were unable to prove a return on investment from influencer marketing.The survey was carried out among senior marketers at 70 global consumer brands.However, and perhaps reflecting the work that SAMY does, the survey suggests that the failure lies not with the effectiveness of using influencers for marketing a business; but with the marketers, who need to get clued up on how to maximise their relationships.The survey says that just under half (44%) of respondents say they’re running campaigns “without clear KPIs in place”.The data also reveals that just under a third of the marketers say “they’re unsure how to gauge the power of influencers to grow a brand’s community” .This is “making it harder to measure success or scale what works”, says the SAMY team.Lack of connectionHowever, according to the survey, the key hurdle affecting marketers is not measuring effectiveness, but simply managing to find the right influencer to work with in the beginning. In fact, 60% of respondents said that this had proved difficult for them.Even among those businesses who did employ an influencer, 40% said that long-term loyalty had proved an issue. “Many still rely on one-off posts instead of deeper, ongoing collaborations with influencers that drive sustained engagement,” wrote the report’s authors.SAMY has created a framework to help companies select the right influencer; integrate this relationship into their marketing strategy and then measure performance. Influence and powerThe UK social commerce market is projected to more than double, reaching £16bn by 2028. As the TikTok data reveals, social media marketing is where community, engagement and shopping all collide – and inspiration plays a key part in all three of these.According to a Digital 2025 report from We Are Social, annual social media advertising spend is now £9.02bn, which is an increase of 13.8% year-on-year. It adds that influencer investment has hit £930m, which is a similar year-on-year increase (13.6%).These survey results confirm that influencer power isn’t waning but that companies just don’t know how to find it, nurture it and then track it.As brands like Tony’s Chocolonely have proven, there is huge potential for customer growth if they get it right. On the flipside, there is also the potential to damage a brand if the influencer relationship goes sour as a restaurant in San Francisco found out the hard way.Change of strategyBusinesses must drill down to decide what they want their brand ethos to be and who they are targeting to find the right influencer partner.They then need to set KPIs for the relationship that they can track. They may even have to completely rehaul their strategy, said Juliet Howes, Influencer Marketing Director at SAMY.As she explained: “Brands that are treating influencers as long-term partners and strategic collaborators, supported by the right tech, a clear framework, and KPIs that go deeper than vanity metrics are the ones most likely to solve the ROI conundrum.” Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
AI reviews are the latest threat to online sellers Business owners are being warned that AI is being leveraged by scammers to support fake claims of damaged goods. Written by Emily Clark Published on 30 September 2025 Sellers on social commerce platforms such as Vinted and AirBnB are warning of a new scam in which AI-created images are being used to leverage refunds.The rising trend is a worrying one for ecommerce business owners who could face not only the cost of refunds for items that aren’t actually damaged, but are also likely to not get the allegedly damaged stock back.The reports come at a time when ecommerce firms are scrambling to protect their website traffic from AI-powered search, which is causing dramatic drop-offs for many businesses.Fake images for fake claimsThe Times is among those documenting this latest AI scam trend. It quotes experts arguing that items must be returned to prove the damage as AI can easily be used to produce fake images. Amazon sellers are also reporting a rise in these claims; and are urging caution.However, reports suggest that this issue is being felt beyond ecommerce. In August, The Guardian reported on a case in which an AirBnB owner falsely accused a customer of damage to their property, and used AI-generated images as evidence.The customer – a London-based academic – had booked a two-and-a-half month stay in the apartment in Manhattan but left early because she felt unsafe. She was then hit with a slew of charges after the AirBnB host accused her of a litany of damages, including splitting a wooden coffee table; and staining a mattress with urine.The customer refuted all claims but AirBnB initially told her to reimburse the host a total of £5,314. She then fought the decision, has now been refunded and the rental company has promised an internal review.Fake images for fake productsThere is also rising dissatisfaction that AI is also being used to either change products to give a false impression of quality or to turn them into something else entirely.Science Feedback reported on finding products on Vinted that are claimed to be vintage but are actually, in reality, from fast-fashion brands including Shein and Temu.The article describes the images as “highly aestheticised”, lending the clothes an appearance of “high quality” that, in reality, they simply won’t have. The researchers even found corresponding products on the Chinese ecommerce websites and noted that they were being listed for twice the price – if not more – on Vinted.This is a sinister twist on the dropshipping model; and the article adds that there are even websites that can help scammers make clothes “look worn” with AI technology; but obviously not too worn to sell.To counter this issue, customers are urged to do a reverse image search to see if the item is, in fact, vintage or fresh out of a Chinese factory. AI for streamlined salesAs with all technology, businesses will have to take the bad with the good. AI is being deployed to spot defects in products before they are sent out by Amazon; but is also helping businesses streamline their logistics and speed up their interactions with customers.Virtual influencers and AI-generated models (created with the consent of real models) can allow fashion businesses to produce thousands of images for far lower outlays to get more products online.The key seems to be transparency. Customers need to know if an image has been AI-generated or manipulated in order to make a purchase in faith.Scammers may be using AI to dupe; but businesses can use AI to enhance the customer experience. As with all technology, the key is honesty and trust. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
With AI, the bar for founders has never been higher Sitting in the House of Lords, Varun Bhanot was asked to speak on what entrepreneurship is. In the age of AI, how has the answer changed? Written by Emily Clark Published on 30 September 2025 This past week, I visited the House of Lords to speak on a panel about entrepreneurship and the future of innovation.It was a moment that made me reflect. Not just because of where I was, but also because I was being asked to speak with authority on a subject I once only daydreamed about in cafés and my noisy shared flat.Startups always begin from the ground up, and you have to decide if this concept, incomplete and still a little blurred, is one to be fought for. You get people to join you, invest in you, and give you their time, money, and careers. And for quite some time, you have to do it all on unstable ground. Sitting in that gold-plated room this week, I couldn’t help but reflect on how messy my own journey has been. The long, sleepless nights, the pivots, the hard talks, the imposter syndrome. These kinds of things that do not get written up in the press releases or discussed on stage.The reality is: creating something from nothing takes more than brains and hustle. It takes an almost unreasonable amount of tolerance for uncertainty. And now, the game is changing.There was a lot of talk at the Lords about AI; how it is changing the future of work, disrupting business, and sparking new ideas quicker than ever before. In a way, AI is the co-founder of this new generation. It is what search engines were back in the early 2000s, and smartphones in the 2010s, but on steroids.For new founders, this is a blessing and a curse. On the one hand, you have access to tools that once took teams of engineers and months of development time. You can prototype in days, sell in minutes, iterate in real time. The threshold to entry has never been lower.At the same time, the bar for significance is higher. AI can help you build quicker, but it will not help you build better unless you are asking the right questions. Why this problem? Why at this time? Why do you possess the talent to figure it out?These are the questions that count in an era where anyone can create a product mock-up or a decent pitch deck courtesy of an algorithm.Leaving the Lords, I felt grateful – not because the milestone was behind me, but because the journey ahead felt clearer. This mission isn’t about growth for growth’s sake. It’s about remembering technology is only as powerful as those who use it – and the purpose they bring to it. About Varun Bhanot Varun Bhanot is Co-founder and CEO of MAGIC AI, the cutting-edge AI mirror that makes high-quality fitness coaching more accessible. Under his leadership, MAGIC AI has raised $5 million in venture funding and earned multiple industry accolades — including being named one of TIME’s Best Inventions of 2024. As a new father as well as founder, Varun shares candid insights on balancing parenting and entrepreneurship in his bi-monthly guest column, Startup Daddy. Learn more about MAGIC AI Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.