Papa John’s announces $2m incentive scheme to encourage entrepreneurs to buy into the pizza franchise

Franchisees launching in 2013 set to benefit from reduced fees and free equipment

Papa John’s has launched a $2m scheme designed to incentivise new franchisees. The scheme will offer franchisees who open Papa John’s stores this year an oven and point of sale system valued at £30,000, plus a £10,000 marketing package. The franchise sites, normally valued between £177,000 and £225,000, will also be reduced in price in an effort to encourage entrepreneurs to become part of the franchise network, which currently consists of 200 sites in the UK alone. The pizza chain, which is set to promote the incentive scheme at the National Franchise Exhibition in Birmingham’s National Exhibition Centre (NEC) on February 22 and 23, is hoping to boost its franchise sites throughout the UK, with a particular view to sell sites in Wales, the Midlands, the north of England and Scotland. Dave Bancroft, business development director at Papa John’s commented: “We are delighted to roll-out this amazing incentive scheme to brand new franchisees as part of our strategic plan to grow store numbers further in the future.”


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