Papier raises £250,000 to take on Moonpig

New personalised greeting card start-up says it offers more “upmarket” products than the "cheesy designs" offered by rivals

Papier, an online platform for creating customisable greetings cards and invitations, has received £250,000 start-up capital from a consortium of angel investors including Charles Tywhitt founder and 2015 Startups Awards judge Nick Wheeler.

Founded by Taymoor Atighetchi in May this year, Papier offers next-day delivery of personalised cards, invitations and stationary and works with “leading” design illustrator studios – such as East London’s Bow & Arrow Press – to create more “upmarket” products than the “cheesy designs” offered by rivals.

The business will invest heavily in technology to improve the quality and speed of its production process and to ramp up its marketing spend to take on the likes of Moonpig in the £1.7bn UK greetings card market.

Alongside plans to improve its service with the addition of gifts such as flowers and chocolates, an app enabling users to create cards on the move is scheduled for launch in October.

Atighetchi commented: “Most people use these services to send birthday cards but we are already opening up a new segment. Our most popular card is a thank-you card, and we’ve already seen a significant amount of repeat business.”

Investor Wheeler added: “I loved the product concept. Papier offers a true quality offering at a reasonable price and the market is ready for quality.”

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