Peerius backed by £1.2m Beringea Growth Finance funding
E-commerce personalisation software firm will use capital to accelerate European expansion
Peerius, a start-up that provides customer personalisation software for e-commerce retailers, today announced it has received £1.2m investment from Peringea Growth Finance.
Founded in 2007 by Roger Brown, Peerius offers a range of software solutions for e-commerce retailers which it claims allows them to personalise website visits for individual customers, offering them products and services they are interested in, in order to drive up sales.
Since launch the firm has become the market leader in its space, attracting a number of high-profile retail clients including the Arcadia Group, Charles Tyrwhitt, Tommy Hilfiger and notonthehighstreet.com.
The latest £1.2m investment will allow Peerius to continue its European expansion from its current base in Berlin, alongside further investment in its product line.
Roger Brown, founder and CEO of Peerius, said: ‘We were particularly impressed by the Growth Finance team at Beringea because their significant experience meant they were decisive, understood our needs, offered good business suggestions and were able to work quickly to provide the funds.
“Their business acumen and agility mirrored our sector knowledge and our need to work quickly in this competitive sector.”
Mark Taylor, head of Beringea Growth Finance, said: “Peerius is an impressive company, with an inspiring management team, who have made significant progress in an exciting market.
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“This growth finance, which was concluded in just eight weeks from agreeing terms to advancing funds, will give them more flexibility to maximise their opportunities for growth.”