Employee benefits firm Perkbox bags £2.5m
Finance comes as tennis champion Andy Murray announces his investment in start-up, which is looking to hit one million members by the end of the year
Perkbox, the Startups 100 second place employee benefits company, has raised £2.5m from European venture capital firm Draper Esprit – which raised £102m in June after floating on the Alternative Investment Market (AIM).
The news comes as British tennis star Andy Murray announces the addition of Perkbox to his crowdfunding portfolio through Seedrs. The start-up is looking to raise £2m in its latest campaign and, at a pre-money valuation of £75.4m, is thought to be the highest valued company to raise through the platform.
Launched in 2015, Perkbox helps small and medium businesses attract and care for their employees by offering access to over 200 perks including food and entertainment vouchers, free phone insurance, discounted travel, movie tickets and more.
It also provides an online rewards & recognition system, which enables managers to recognise achievement with physical rewards and teammates and peers to exchange digital badges, as well as cooking and exercise videos.
Perkbox already has 300,000 paying members including Deliveroo, WorldPay and British Gas, and expects to reach one million by the end of 2016. The funding will be used to fuel this growth.
Speaking exclusively to TechCrunch, Saurav Chopra, CEO of Perkbox, said:
“In the U.K., just 39% of employees are engaged and only 28% of consumers are loyal to their providers. Our digital platform helps brands connect and engage with their employees and customers through boosting financial, emotional and physical wellbeing.”