Playbrush scoops £500,000 for toothbrush video game device
Start-up will invest in marketing and the development of new games as it looks to encourage children to brush their teeth
Playbrush, a device that turns children’s toothbrushes into video game controllers, has just secured £500,000 in seed funding from angel investor Hansi Hansmann and Speedinvest.
Founded in 2014, London-based Playbrush aims to encourage better brushing habits in children by allowing them to control games on a smartphone or tablet through the movement of their toothbrush in their mouth.
The company currently has two games: Utoothia, which helps children brush in specific areas for the correct amount of time, and Utoothia Sky, which helps younger children become independent brushers.
Its products went on sale in November 2015 after raising a £35,000 Kickstarter campaign and it will now use the funding for distribution, improved online marketing and the development of new games and feedback apps.
Paul Varga, CEO of Playbrush, commented: “I was inspired by my godson who would not brush his teeth properly just watching brushing videos on an iPad with a stationary toothbrush.
“Playbrush was the perfect way to encourage him to see the benefit of moving the toothbrush around his mouth.”