Playfair Capital

With a focus on technology, find out more about the venture capital fund helping early stage start-ups bring new and disruptive ideas to market…

Fund name: Playfair Capital
Investor category: Venture capital
Based in: London


Playfair is an early-stage fund founded by Federico Pirzio-Biroli in 2011. It also runs a co-work space in London's Warner Yard which is home to 12 technology businesses and the Techstars accelerator.

Investment criteria:

Focused on making investments into technology start-ups, Playfair Capital typically makes seed stage investments of between £150,000 to £250,000 and seeks to improve the way people live, work and play. The fund looks to invest in businesses which are disrupting a market or creating new markets with novel solutions and ideas and has backed companies across the UK, Europe, America and Africa. It also has the capacity to provide follow-on funding to companies that outperform. The fund has backed over 30 businesses to date with the majority of its investments based around marketplaces, fashion, and curated content.

Size of fund:

Has raised $15.52m to date.

Portfolio company:

Playfair has participated in two funding rounds into StreetHub – an online marketplace for independent retailers founded in 2011 – alongside Index Ventures and Octopus Investments. An initial $1.2m seed round in 2014 was followed by £1.7m of Series A funding in October 2015 when the company launched its new website Trouva.

Featured deals:

  • StreetHub  
  • Appear Here
  • Pronto
  • Dojo


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