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Richard Reed

Co-founder of Innocent Drinks and JamJar Investments

Born in West Yorkshire, Richard Reed is one of the founders of Innocent Drinks. He started the company in 1999 with friends Adam Balon and Jon Wright, after selling homemade smoothies from a market stall and asking punters at a festival to vote on whether the trio should give up their day jobs by chucking their empty bottles into a ‘yes’ or ‘no’ bin.

An overwhelming ‘yes’ set Innocent Drinks up to become one of the largest juice and smoothie brands in Europe.

Having left the business after its sale to Coca Cola in 2013, Richard went on to start JamJar Investments with Adam and Jon; a venture capital (VC) fund that has invested in companies including Deliveroo, Graze, Propercorn and Papier.

Richard also set up the Innocent Foundation in 2004, and remains a trustee. The charity invests in food security, local food poverty, breakthrough development, and emergency hunger relief around the world. He was appointed a Commander of the Order of the British Empire (CBE) at the 2016 Queen’s Birthday Honours for services to the food industry and to charity.

He is the author of If I Could Tell You Just One Thing…Encounters with Remarkable People and Their Most Valuable Advice. The book was published in 2016, and is a collection of advice from some of the world’s most successful people including President Bill Clinton, Sir David Attenborough and Stephen Fry.