Pop Up Horsham: Daisy White
The founder tells us why she hopes that her business will help other start-ups and how running a pop-up gave her the incentive to launch this venture
Name: Daisy White
Company name: Pop Up Horsham
Date launched: 01/08/15
Tell us what your business does:
Pop Up Horsham gives retail entrepreneurs a chance to dip a toe in high street trading via our staffed shop in the centre of town.
In addition we provide a structured schedule of business workshops/mentoring (in collaboration with Enterprise Nation and our local council) to enable these businesses to go from ‘start-up to stay up’.
Where did the idea for your business come from?
I have run my own award-winning pop up bookshop for four years now, and wanted to help other businesses to pop up. I am also passionate about creating a diverse, customer friendly high street, something only achievable by blending large and small brands.
How did you know there was a market for it?
I researched the idea via my contacts, but I already knew it was potentially workable, as just as many people came in to Daisy White’s Booktique to ask about how to start pop up as they did to buy books!
What were you doing before starting up?
Before running my own businesses, I was cabin crew with British Airways. I am also an author with two US publishing contracts.
Have you always wanted to run your own business?
Yes. I love to learn and I am fascinated by business and people – I also have endless energy!
How did you raise the money?
The Pop Up Horsham space is crowdfunded and our local council kindly gave us a substantial rates break as we make a valuable contribution the local community, and ongoing, to the local economy.
Our local shopping centre is very pro-independent business and was delighted to help when we needed a unit.
Describe your business model and how you make money:
Our model is simple and affordable, and means that we are self sustainable whilst crowdfunding and crowd staffing our space. We can cut down on overheads and pass the savings on the our entrepreneurs.
What challenges have you faced and how have you overcome them?
Spreading the word and introducing a new concept is always hard, but the four directors have worked tirelessly to promote and educate our entrepreneurs. We have 70% repeat bookings.
What was your first big breakthrough?
Getting the shop! Not possible without the support and backing of our shopping centre and the local council.
What advice would you give to budding entrepreneurs?
You never know until you try. Learn from your mistakes, because you won’t get it right all the time but it’s worth it when you do!
Where do you want to be in five years’ time
I would like to see the pop up local retail model rolled out nationally, feeding fledgling retailers on the high streets. I’m pretty ambitious!