PopUp Britain to re-open flagship London outlet for Christmas
Opportunity for British retail start-ups to showcase products in Piccadilly pop-up store
PopUp Britain, the retail arm of national enterprise campaign StartUp Britain, has announced its pop-up store PopUp Piccadilly will re-open for Christmas shopping following its success over the summer.
The Christmas pop-up shop addition, which will open for a six-week period from November 15 (including Christmas Eve), is set in the £100m St James’s Gateway redevelopment owned by the Crown Estate.
Intended to enable retail start-ups to take advantage of the ‘lucrative festive season’, 10 different businesses will share the shop each week, selling their products in the space.
Backed by Intuit and Vistaprint, the scheme is also being supported by leading high street retailer John Lewis, which is supplying £5,000 worth of furniture and expertise.
PopUp Piccadilly is part of a wider initiative to help support the ‘high street entrepreneurs of the future’ and looks to offer short-term opportunities to start-ups from across the UK.
StartUp Britain co-founder Emma Jones said: “Over the summer over 50 start-ups benefited from low-cost, short-term access to the kind of retail opportunity bigger, more established brands would give their right arm to get their hands on.
“The shop not only proved the existence of the phenomenal amount of British talent there is out there bubbling under the surface, it also gave new retailers an incredible opportunity to test their concept and establish a brand identity before going on to consider a more permanent place on the British high street.
“We’re delighted we can offer this opportunity which will stir interest and demand amongst Christmas shopper looking for something unique.”