Wedding gift platform Prezola lands £3m BGF backing
Company founded by husband and wife team will use funding to improve its mobile technology and create a wedding management platform
Prezola, the wedding gift platform, has raised £3m in funding from the Business Growth Fund (BGF).
Launched on Valentine’s day 2012 by husband and wife team Dom and Ali Beaven, Prezola enables couples to create wedding gift lists from a range of over 30,000 products from 300 retail partners including The White Company, Le Creuset, Jo Malone, Dyson and Habitat.
It also offers quirkier gifts such as vinyl records, wall art and Virgin Balloon Flights.
Guests can buy the gifts either online or by phone, which are then delivered free of charge directly to the couple. To date, the company says it has sold more than one million gifts.
The funding will enable Prezola to develop its mobile technology and create an for couples and their guests. The business has appointed current Love Home Swap chairman Dr David Kelly as chairman to oversee its growth strategy.
Last year Prezola acquired wedding website gettingmarried.co.uk – a platform that enables couples to create personalised wedding websites with guest management tools.
Dom Beaven commented: “Prezola’s expansion has been the result of great technology, great brand partnerships and beautifully curated product collections – making the process enjoyable and inspiring for couples and their guests.
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“Bringing BGF on board gives us access to long-term investment capital and a wide-ranging network of business leaders and like-minded entrepreneurs. We are equally excited to welcome Dr Kelly, who brings years of experience scaling up online companies and their strategies, to our board.”
Alex Garfitt, of BGF, added: “BGF’s investment will support the growth of Prezola into a mobile-first, full-service wedding gift and guest management platform.
“We are excited for the Beavens, and their management team, as they continue to invest in mobile technology to further strengthen their position in the UK’s increasingly valuable wedding market.”