Prezzroom: Alexa Abraham

The online PR platform for food & drink brands that connects start-ups with online bloggers, reviewers and journalists

Name: Alexa Abraham
Company Name: Prezzroom
Location: London
Date Launched: 01/06/17
Twitter handle: @prezzroom
Website: prezzroom.com

Tell us what your business does:

Prezzroom has developed an online platform for up-and-coming brands, ranging from health & wellness, food & drink, tech and fashion.

Providing affordable press solutions for small start-up companies, the business helps to connect these brands to the online blogging community.

In forming this bridge, we hope to be the first stop for online users to discover new brands, and for start-ups to aid their online exposure and growth.

Where did the idea for your business come from?

After working in a London start-up, I quickly realised and became frustrated at how difficult it was to find the relevant press contacts and information for food & drink brands.

After speaking to online bloggers and journalists, I saw that this seemed to be a common issue – not only was it impossible to gather information of established businesses, but it was also impossible to discover emerging brands that had an underdeveloped press presence.

And so, Prezzroom was created as a service to resolve both of these problems.

How did you know there was a market for it?

As soon as our team contacted online bloggers and reviewers, we realised immediately that there was a demand for access to a constant stream of new brands and products to discuss online.

We were very quickly able to establish a blogging network, readily subscribing to our website updates.

Alongside this, after contacting multiple start-ups, it was very clear that many had not even considered press relations as a channel for growth and online exposure.

With our affordable pricing and simple sign-up process, we were assured there was market for our service after an influx of paying customers.

What were you doing before starting up?

Marketing at other start-ups.

Have you always wanted to run your own business?

Absolutely.

How did you raise the money?

Bootstrapped.

Describe your business model and how you make money:

We charge companies £50 set up fee for making their press page and then it’s £50-£150 per month depending on three different levels of exposure.

What challenges have you faced and how have you overcome them?

Convincing companies that we are a new PR solution without any real clients or case studies to prove was difficult, which is why we stuck to good brands that really needed help managing their press, so making them an online linkable press page.

It’s always a chicken and egg situation at the beginning but we’ve managed to grow to over 30 brands in less than two months and have driven a big increase in their blogger exposure than what they had previously.

What was your first big breakthrough?

Getting L’Antica Pizzeria da Michele to join. They were our second client, and it’s my favourite pizza (as well as the number one pizza in the world).

Also, getting many wonderful new health brands to sign up as that is a fast-growing customer focus.

What advice would you give to budding entrepreneurs?

Never give up.

Where do you want to be in five years’ time?

I’d love to be running Prezzroom as a global enterprise, with our own online newsroom, showcasing and writing about new brands and stories on the market. I’d like to really get behind the product, so getting to know the founders, their story and why they started the company.

I’m also aiming for our brands to have a network and community effect to work with one another, so we facilitate a lot of collaborations.

I hope to automate and digitise current PR and marketing processes and make them more efficient. I’m also exploring a few other admin systems needed to help a start-up get exposure for less.