“Speed dating for products” app Tailored.to raises $900,000 seed funding

The London-based martech will use the funds to gain additional partnerships with publishers and deliver a personalised marketing platform for advertisers

Tailored.to, an app that helps match users with their ‘perfect product’ via a survey, has raised $900,000 in seed funding from a whole host of investors including Amadeus Capital and Ascension Ventures.

Business angels and indviduals who invested included chairman of Young Gun-founded Made.com Susanne Given, Nick Kingsbury the former head of software at 3i, Martyn Bentley the EMEA head of Prohaska consulting, and Daniel Murray- founder of Startups 100-ranked shopping app Grabble.

Describing the process as like “speed dating for products”, users looking to purchase a particular product complete a quick survey – with the app then recommending what to buy based the submitted answers.

For example, users looking to buy a turntable may be asked, how they’ll use it, what music they like, connectivity options, where they’ll use it, what is their budget and what design they like.

A process the start-up claims takes less than 60 seconds.

Co-founded in 2015 by Martin Bailie, the London-based martech will use the funds to gain additional partnerships with publishers and deliver a personalised marketing platform for advertisers.

Speaking exclusively to UKTN, Bailie said:

“We are delighted to close this investment, which will allow us to deliver on our mission to eradicate boring product search and power 100% personalised, GDPR compliant, marketing for brands.

“We’re taking our personalised shopping assistant to many more publishers over the coming months and the engagement data we’re getting significantly exceeds our forecasts. It proves the business can scale internationally.”

Murray said:

“I’m incredibly excited by their vision and they’ve clearly shown they’re a team that can execute a big idea on a shoestring budget so I’ve been delighted to participate and back founders I believe in so strongly.”