PROfounders Capital

Founded by’s Brent Hoberman and Bebo’s Michael Birch, here’s what you need to know about PROfounders, the backers of

Fund name: PROfounders Capital
Investor category: Venture capital
Based in: London


A VC fund “created by entrepreneurs for entrepreneurs” with’s Brent Hoberman, Bebo’s Michael Birch and Toptable’s Karen Hanton MBE among its investment partners

Investment criteria:

PROFounders Capital has made a number of investments in European start-ups which have gone on to become household names such as and OneFineStay with a portfolio of more than 20 companies in the digital media and technology space. It has also made a series of exits – exited businesses include Tweetdeck, Lofty and Moves; the latter having been acquired by Facebook in April 2014. It looks for capital efficient companies that are looking to target large potential markets and tends to make initial investments of between £500,000 to £2.5m.

Size of fund:


Portfolio company:

In January 2012, PROfounders led a £6m Series B round in online furniture retailer – a follow-on investment from its initial £2.5m-backed funding round when the company launched in 2010. specialises in designer furniture at factory prices and has grown to three showrooms with a fourth on the horizon and rumours of a £100m IPO. At the time of the investment, fund partner and chairman Hoberman said the e-tailer was set to “evolve as an even stronger platform for homeware designers globally”.

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