Pronto raises £1m for healthy food delivery service

Seed funding led by Playfair Capital to develop start-up which brings restaurant quality food to your home or office in 20 minutes

London start-up Pronto has closed a £1m seed round led by Playfair Capital to roll out its healthy food delivery service across the capital.

Start-up accelerator programme Seedcamp, Boris Johnson-backed London Co-Investment Fund, Ballpark Ventures and Floris Rost van Tonningen also participated in the round.

Launched in June 2014 and currently based out of tech accelerator Mass Challenge UK, Pronto delivers restaurant quality dishes from chefs to your home or office in an average of 20 minutes.

It says its customers, on average, order more than five times a month and believes it is “replacing kitchens as Uber is replacing cars”.

The funds will be used to build on its growth so far and to increase user engagement, market penetration, and to add new members to its team.

Pronto co-founder and CEO, James Roy Poulter, said of the company’s proposition: “Pronto is building the food infrastructure of the future in a trillion-pound global food market.

“With intelligent menu design, we are able to move up the supply chain faster, sourcing more intelligently and reducing waste to bring food from the farm to forks faster and therefore fresher.”

Joseph Charlesworth, partner at Playfair Capital, added:

“Pronto is a full stack food delivery business. The amount of technology they have built under the hood is impressive and controls everything from food procurement to processing and delivery. It’s the only way to offer consistent and excellent quality across the entire production and service chain whilst enabling transparency to customers on food ingredients.”

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