PROPERCORN names winner of young entrepreneur start-up competition

Maternity package service Baby Box will receive funding and a lifetime's mentorship from Young Guns Ryan Kohn and Cass Stavrou

Baby Box, a business idea inspired by the Finnish government’s maternity package, has been named as the winner of PROPERCORN’s start-up competition.

It will now receive financial backing and a lifetime’s mentorship from the popcorn company’s team and Young Gun founders Ryan Kohn and Cass Stavrou.

Launched in April, the PROPERCORN Platform competition sought to identify budding young entrepreneurs aged 16 to 23 that were looking for support to develop an initial concept.

Baby Box – the brainstorm of 22 year-old University of Bristol graduates Rex Palmer and Freddie Ferguson – is based on Finland’s 70 year old scheme which gives expectant mothers a starter kit for their newborn baby.

Palmer commented: “As well as giving parents the reassurance that all is provided for, the box doubles as a crib and there is a strong correlation between its use and a reduction in SIDS (Sudden Infant Death Syndrome). Our goals are simple: to provide reassurance, convenience and safety for all expectant parents.”

Faraz Aghaei, head of PROPERCORN Platform, added: “With so many inspiring young people and innovative ideas in the mix, there was plenty of heated debate about who would be crowned the winner. That said, we […] can’t wait to see their idea take off.”

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