PTC Sports: The franchise opportunity
The quality sports coaching chain outlines why its franchise is unique to the market and the essential qualities it looks for in prospective franchisees...
Franchise: PTC Sports
Description: PTC Sports provides the community with quality sports coaching
Started in: 2007
Founder: Craig Parry
No. of franchises: 15
Average cost per franchise: £9,995 + VAT dependant on package
PTC Sports formed in 2002 when founder Craig Parry started providing sports provision to schools in Sheffield. Having got into a number of schools, Parry decided to offer PTC Sports coaching as a franchise opportunity.
Moving into franchising
So how did you move into franchising?
In 2007, having built a successful business for sports coaching the company made the move to franchise the business having piloted a successful scheme in three different areas.
Where did the business open its first franchises?
We opened our first franchise in Rotherham with our franchisee Steve Roy who is still with us today.
How successful were those original franchisees?
The franchise today, in terms of support and growth potential, is almost unrecognisable from how it was when it started back in 2007. As the business has grown and developed in so many ways, the services we have in place today to offer franchisees differ and have upgraded significantly.
The franchise opportunity
What makes the franchise different / unique?
The franchise that we have to offer is a very unique opportunity for potential franchisees as we are providing sports provision to young people and introducing them to the benefits of a healthy lifestyle. We have a formidable line up of ambassadors including Muzzy Izzet, Paul Nixon, Steve Walsh and Steve Claridge supporting our current franchisees.
What services do you offer?
PTC Sports provide sports coaching to young people across the UK. There are a variety of activities that PTC Sports offer such as after school clubs, dinner clubs, morning clubs, holiday camps and we also have the added bonus of being able to offer PPA cover to schools.
How big is the market opportunity?
With the number of schools within the UK, the market opportunity on offer is remarkable. Several schools are struggling to promote a healthy lifestyle for young people, such is the demand to ensure learners have adequate contact time in terms of curriculum. This gives you the franchisee a suitable product to market within schools.
How many franchisees do you have today?
We currently have 15 franchisees that are situated in different parts of the UK ranging from London to Manchester.
How is the brand marketed?
PTC Sports strives to be at the forefront in terms of marketing and we are proud of the services we can provide, which allows our franchisees to succeed. These services include support with social media, PR, advert templates, initial and ongoing training, telemarketing and an unparalleled internet presence to make sure the franchisee gets the best out of their business.
How do you divide the regions?
Our franchisees will be given a territory to work within, which will be given to them when they purchase the franchise by our UK franchise manager. Your territory will be given to you and you will be situated in an area where there will be no direct competition from any of our other franchisees.
The perfect franchisee
What do you look for in potential franchisees?
We take on franchisees from a range of ages and backgrounds but they all have plenty of energy, a friendly personality, are business astute and have a desire to succeed and reach their targets. We want franchisees that are passionate about the younger generation and want to make a difference to their wellbeing by promoting a healthier lifestyle.
So do franchisees work from an office, or are they home-based? Is it part-time or full-time?
Franchisees work on a full time basis from home as they are required to try and get into schools that are situated in their territory.
How are franchisees vetted?
Our UK franchise manager will vet them to see if the potential franchisee meets PTC sports strict criteria. Then a second meeting will be arranged with the Company Director and the UK Franchise Manager to finalise proceedings and draw up the contracts.
What do you offer franchisees that sign-up?
Franchisees will be offered support from day one; provided that they have been purchased which is part of the PTC Sports premium package.
How much do franchisees pay and what are the ongoing franchise fees?
PTC Sports Basic package – £9,995 + VAT plus one ambassador visit.
PTC Sports premium package – £9,995 + VAT plus one ambassador visit with choice of bolt on service.
Our unique support services are provided at an additional cost and help support the franchisee with marketing, bid writing, book-keeping, and a dedicated telesales team. Along with these fees there is an ongoing levy of 10% of whatever the franchisee earns to be paid monthly to the franchisor.
Success and growth
How successful are some of the franchisees today?
One of our most successful franchisees, who operates in the Essex region, earns between £6,000 and £9,000 a month. This accumulates to over £100,000 a year in earnings.
Ultimately it is down to each individual franchise to set and meet their targets and with our help they can hopefully beat these targets.
How is the brand looking to grow?
PTC Sports is ever expanding with the amount of interest we generate from our reputation and nationwide brand. With the success our current franchisees have had and with the services we have to offer the brand is looking to grow further and establish ourselves across the UK.
What is the potential of the business?
The potential of the business is ever expanding. From starting in 2007, the business now has 15 franchisees situated throughout the UK and are all operating successfully. Our overall goal is to be covering the whole of the UK within the next eighteen months.
What will the challenges be in achieving that?
The challenges are making sure we get the right people investing in our franchise in order to take the business to all four corners of the UK. The business will need to ensure that our services are being implemented in the correct way as we venture further afield with our franchisees.
To what extent is the founder involved today?
Parry is very much involved from day to day as it is vital that potential franchisees get to meet the person that set up this dynamic franchise.
Finally, is the company a British Franchise Association (BFA) member?