Quill close oversubscribed £5m investment round led by Smedvig Capital

Content creation platform to use finance to consolidate position as UK’s “content marketing leader”

Global content marketing business Quill has announced it has closed an oversubscribed £5m funding round led by investment house Smedvig Capital.

Established in 2011 by serial entrepreneur Ed Bussey, Quill, formerly named iTrigga, specialises in providing companies with high quality, bespoke web-optimised content, on any topic and in over 30 languages.

The platform now has a network of over 2,000 content creators spanning 17 countries including China, Germany, and the US.

The investment is said to allow Quill to enhance its market position and will also advance the roll out of its proprietary SaaS platform which is designed to help brands build their own publishing capabilities.

Quill is CEO Bussey’s third business, having previously founded social networking site ZYB, acquired by Vodafone in 2008 for £31.5m, and online fashion retailer figleaves.com which sold to N Brown in 2010 for £11.5m.

The deal will see Smedvig Capital join the company’s board alongside well-known business woman Julie Meyer of Ariadne Capital.

Ariadne are existing investors in the content specialist following a previous £1m funding round which involved participation from Spotify’s Shakil Khan and Toptable founder Karen Hanton.

Daniell Hewitt, formerly of Demand Media and Vice Media, will also join the investor portfolio.

Quill founder, Bussey, commented: “We are delighted to have the backing of Smedvig.

“Their investment represents a significant vote of confidence in Quill’s business model as well as the wider and fast emerging opportunity in content marketing.

“Our vision has always been to build the first genuinely agile global content creation capability, and Smedvig’s backing positions us uniquely to emerge as a global leader in that space.”

Jordan Mayo, managing director at Smedvig Capital, added:

“Ed leads a strong and highly experienced team and as an active media and technology investor we look forward to working closely with them during this next phase of growth.”

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