Real-time sports fan engagement start-up Fanmode raises $2.4m

‘Internet of Things’ tech business will continue to develop its platform with backing

A start-up that allows sports fans to communicate their emotions and sentiments each other across the world in real time has closed a seed round of $2.4m led by a group of Swedish and South African angel investors.

Founded in 2011 by Neven Murugan and Christian Jochnick, Fanmode is an ‘internet of things’ start-up that utilises a smartphone app to allow sports fans to engage with each other during events in real-time.

The gesture-based app Fanmode app allows users to broadcast their support for their team during games by clapping, waving and cheering, in addition to interacting with other fans in online chats and receiving live updates on action.

Currently in beta, the Fanmode founders have been working on building the platform and developing relationships with sports industry clients including Deloitte’s Sport Business Group, Leaders, the Barclays Premier League and Liga BBVA.

The $2.4m seed round was facilitated by Fanmode co-founder and commercial director Christian Jochnick, with input from primarily Swedish and South African angel investors.

It will be used to further develop the platform ahead of an anticipated launch in late 2014.

Roger Maslin, managing director of Wembley Stadium, which is supporting the start-up, commented: “I met Neven at a Stadium conference 2 years ago and was inspired by his passion for Fanmode.

“I think there is something in their idea and we are happy and proud to both be inspiring and supporting entrepreneurial activities that bring more fans closer to the game on match day.”

James Worrall, founder and CEO of sports business group Leaders, added: “Fanmode is pushing the boundaries of digital fan-engagement and can prove to become a valuable tool for clubs, leagues and sponsors to gain valuable insights into the details of global fan engagement.

“We look forward to following their progress.”

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