Recipe box service Gousto bags £10m in funding from BGF

Startups 100-listed company will use funding to improve its customer service and eliminate food waste

Gousto, the Startups 100-featured recipe box company, has closed £10m in funding from BGF Ventures, Unilever Ventures, MMC Ventures, Angel CoFund and Barclays.

Founded in 2012 by Young Guns Timo Boldt and James Carter, Gousto delivers biodegradable recipe boxes of pre-portioned ingredients to its customers across the UK, chosen from its changing weekly menu. It also now offers wine, desserts and healthy snacks for kids.

Winner of Retail Business of the Year at the 2015 Startups Awards, the company claims to have seen its turnover grow by 238% each year for the last three and now delivers 100,000 meals each week.

The finance will enable Gousto to enhance its customer experience, eliminate food waste and promote a zero-waste policy within the grocery industry.

Boldt said: “Gousto is on a mission to eliminate food waste. We can only achieve our mission if we make customers’ lives easier, better and more natural. This means giving customers the most recipe choice and discovery of new cuisines.

“[…] It’s really simple, but this way we please our customers, build a sustainable business, and do good in the world.”


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