Restaurant booking website Bookatable acquires Nordic competitor 2Book

Deal will give leading online platform 90% market share in Scandinavian countries

Online restaurant table reservation platform Bookatable has announced it has acquired Nordic competitor 2Book, in a deal that will see the fast-growing service establish a dominant market presence in the region.

Founded in 2003, Bookatable operates a website in which diners can browse and reserve restaurant tables in real-time.

Since launch the London-based company has become one of the leading European companies in the sector, with more than 10,000 restaurants and ‘millions’ of diners signed up to the service across 31 different countries. It claims to manage around two million bookings per month through its platform.

Bookatable’s acquisition of 2Book, the terms of which were not disclosed, will add around 310 new restaurants to the Bookatable reservation system, meaning the company will now have a 90% share of restaurants signed up to online booking systems in Norway, Sweden and Denmark.

Founded in 2009, 2Book is a similar Internet-based reservation system for restaurants, based in Sweden and operating amongst Scandinavian countries.

The deal will see the two sites consolidate to offer ‘seamless integration’ for restaurants and diners, increase inventory and boost Bookatable’s performance across multiple channels.

Guy Halfhead, chief operating officer of Bookatable, called the deal a “win-win” scenario for both parties, adding: “Having witnessed the rapid growth of online restaurant booking in Nordic countries, we identified an opportunity to increase our Nordic presence that would also enable us to help partnering restaurants increase the number of covers they receive on a weekly basis.

“By acquiring 2Book, we have capitalised on a growing marketplace, one that many of our competitors’ have yet to establish a presence in. Furthermore, by consolidating two popular platforms and taking advantage of the growing number of recorded online bookings, we will be able to expand the opportunities for restaurants and merchants in Sweden, Norway, Finland and Denmark, which we believe will help fuel our continuing growth within the international sphere.”

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