Restaurant reservation app Uncover acquired by start-up competitor Velocity
Velocity, an app which lets diners reserve and pay for premier restaurants, will use purchase to create a consolidated hospitality platform by early 2016
London-based restaurant reservation app Uncover has been acquired by rival app Velocity in a goal to create a fully integrated experience for diners.
Uncover, which was founded by Chris Steinau, Dan Ziv and David Saenz, allows diners to make last minute bookings at over 350 of London’s most desirable restaurants including Alain Ducasse Restaurants, LIMA and The Clove Club.
The app curates a shortlist of venues based on cuisine, style, user preferences and geo-location to help its users find exactly what they’re looking for.
It has been acquired by Velocity, a similar service founded by Alex Macdonald and Zia Yusuf which enables diners to reserve, pay and earn rewards for and from premier restaurants directly from their phone.
The deal – which has created a combined network of 800 venues worldwide including more than 60 Michelin stars – will result in a consolidated reservations and payments platform early next year, integrating discovery, reservations, payments and rewards.
The purchase will bolster Velocity’s plans to create a comprehensive, global hospitality platform following the start-ups acquisition of US rival Cover and Canadian app Tab.
Velocity’s Macdonald commented: “After analysing many companies in the restaurant reservations space we are delighted to be joining forces with Uncover. Their innovative technology, coupled with a loyal customer base, has led to explosive growth, the fastest we have seen in the restaurant reservations space.”