Restaurant reservation start-up Bookatable acquired by Michelin
London-based online booking service enables diners to reserve a table at over 15,000 restaurants across 39 countries
London-based restaurant booking start-up Bookatable has been acquired by French tyre manufacturer and restaurant guide producer Michelin, in a move to accelerate the group’s expansion into the Europe’s restaurant reservation market.
Founded in 2006, Bookatable allows diners to reserve a table through its app or website at more than 15,000 restaurants across Europe, from local eateries to high-end venues.
With establishments in 39 countries, the business claims that over 34 million covers were booked through the platform last year alone.
In 2014 the company – which is backed by £42m of venture capital investment – acquired Nordic competitor 2Bookto expand its market presence in Scandinavia and partnered with taxi app Hailo last year to create an on-demand taxi service for diners.
Following the agreement of a multi-year partnership with Michelin in March 2013, this acquisition – the amount of which is undisclosed – will combine Bookatable’s online and mobile reservation platform with the French firm’s travel assistance services to develop a digital solution for restaurateurs and consumers across Europe.