Revive! Auto Innovations: The franchise opportunity
The cosmetic vehicle repair chain outlines what it looks for in prospective franchisees, success to date, and plans to grow network sales to £15m...
Franchise: Revive! Auto Innovations (UK) Ltd
Description: Revive! provides a mobile, top quality, yet cost effective, repair service for minor vehicle paintwork and alloy wheel damage. Revive! is now recognised as one of the most established and pioneering brands in the industry.
Started in: 2004
Founders: Mark Llewellyn and Terry Mullen
No. of franchises: 75
Average cost per franchise: £23,500 +VAT
Revive! managing director Llewellyn came across the concept of' SMART' repairs during a year spent in Canada. Llewellyn introduced the process to the UK in 1994 under the master franchise of Colourworks. At the time, Mullen (now operations director at Revive!) was a small business advisor at Natwest which is where the two entrepreneurs met with Mullen releasing the start-up capital Llewellyn to start Colourworks.
The duo worked together for four years and their natural progression allowed them to buyout the master franchise and build their very own. In July 2004, they pooled their skills, experience and know-how to create the vision of Revive!
Revive! is now known as one of the leading cosmetic vehicle repair brands in the UK, operating a national network of mobile repairers, servicing both the general public and large blue chip companies across the UK. Since inception, Revive! has seen swift growth on the back of its professional reputation within the dealership, insurance and fleet markets, and, not to mention, the general public.
Moving into franchising
So how did you move into franchising?
Llewellyn has always been passionate about franchising as a business model and has promoted ethical franchising for many years through Revive! and the bfa.
Where did the business open its first franchise?
Under the Colourworks branding, the first franchisee was Dave Baxendale who launched in Manchester in June 1998. He is now a very successful rranchisee with three vans.
The franchise opportunity
What makes the franchise different / unique?
- Large territories
- Award winning support – business, technical and on-going
- National account programme
- Our values – technical excellence, outstanding customer service, integrity and unity
What services do you offer?
We offer a range of services including:
- Full IMI approved training academy
- Technical assistance
- Business modules
- Support for your franchise launch
- Business development
- VAT and credit control
- Customer services
- National account programme
How big is the market opportunity?
There are over 30 million cars on the UK’s roads, and 50% of cars have damage to their bodywork or alloy wheels. The demand keeps on growing.
How many franchisees do you have today?
75 franchisees with 140 vans in the network.
How is the brand marketed?
The Revive! brand is marketed through four brand pillars which are our brand values; outlined below:
Technical excellence – Means consistently producing the best possible technical result. This requires using the best products and continually striving to find better ways to do things and by driving our technicians through accreditation programmes to make them as technically competent as possible.
Outstanding customer service – Means managing and delivering the highest standards of professionalism and quality. This ensures that customers get a great experience of working with Revive! time and time again.
Integrity – Means ensuring that Revive! is known as a brand that you can trust. Everything we do is with the customer in mind and honesty at the forefront.
Unity – Revive! are one of the largest networks of professional repairers in the country. We work together to provide an excellent local and national service.
We partake in regular national brand awareness campaigns such as our sponsorship of British Touring Car Driver and Red Bull Athlete Andrew Jordan and have engaged in national advertising through Autotrader, AM Online and more.
How do you divide the regions?
The territories are designed to allow for growth to an operation size of at least the vans with each territory covering a population of 250,000 people and about 60 dealers.
The perfect franchisee
What do you look for in potential franchisees?
Revive! seeks ambitious individuals from all working backgrounds. No experience in the industry is required. We offer full certified skills and knowledge, which will ensure you have the best opportunity to achieving your potential and future aspirations.
Revive! want you to become a partner, committed to our business with a shared determination to achieve mutual success. We look for:
- Drive to succeed
- Strong communication skills
- Strong customer service ethos
So do franchisees work from an office, or are they home-based? Is it part-time or full-time?
Franchisees are van-based and it's a full-time role.
How are franchisees vetted?
There is a process that we follow which you can find out about on enquiry.
How much do franchisees pay and what are the ongoing franchise fees?
The initial franchise costs are £23,500 +VAT and franchisees pay a 10% royalty fee on sales.
Success and growth
How successful are some of the franchisees today?
We have some very successful franchisees in our network including Adam from Luton who started in 2009 and hit revenues of £514,000 in 2014, with eights van, an office and a wheel van.
We try to only look to recruit franchisees who commit to becoming a multi-van operation but the timing of when to add more vans can vary from franchisee to franchisee. It goes without saying that we cannot guarantee the growth of their operation as with all businesses their success depends largely upon their ambition, cash flow and suitability to the business.
How is the brand looking to grow?
- To build the BEST SMART repair network.
- To have 140 ‘multi vanned’ franchisees.
- To operate 400-450 vans across the UK over the next five years.
- To grow our network sales to £15m
What awards has the business won?
- 2007 Winner of Natwest ‘startups award’
- 2007 Finalist in Franchise Marketing Awards
- 2008 Finalist of HSBC award for the enterprise
- 2010 Winner of HSBC Franchisor of the year ‘Best Franchise Support’
- 2013 Winner of BFA Annual Awards ‘Express Newspapers Brand Builder of the Year’
To what extent are the founders involved today?
Llewellyn and Mullen are fully involved in Revive! They are very passionate about their business.
Finally, is the company a British Franchise Association (bfa) member?
Yes and Llewellyn is also on the board of the bfa.