Richard Hilton, Gymbox
Gymbox founder, Marketing Pioneer
From a young age (19), Richard Hilton spent 11 years building a career in advertising at leading agencies, Publicis, Wieden & Kennedy and McCann Erickson, where he worked on campaigns for leading global brands such as Nike and Unilever.
With fitness as his primary passion, Hilton left advertising in 2001 and founded Gymbox, offering high- energy workouts in a nightclub setting. He was inspired to launch the chain following a stint in New York where he observed a surge in health club trends and spotted a gap in the UK market to provide an “antidote to boring gyms”. After growing the business for fifteen years, in 2016 he sold a large stake of the business for £60 million.
A true challenger brand, Gymbox caused a media stir after offering classes in “chav fighting” and “bitch boxing” alongside it’s Ghetto Zumba and Ninja Warrior classes in 2009. More recently the brand worked with celebrity influencer Jamie Laing to launch Drift Compass, a wearable camera and utilises its marketing strategy to develop a cheeky and memorable brand which fights off competitors.
Richard’s marketing experience has been invaluable in building the brand’s tone of voice and communication strategy, helping to position it as one of the most well-established fitness offerings in London.