Rockabox raises £3m Notion Capital-led investment
Video distribution service will use Series A funding to make further inroads into fast-growing web video market
Video distribution platform Rockabox has announced the completion a £3m round of funding, led by tech-focused venture capital firm Notion Capital.
Founded in 2008 by tech entrepreneur and ‘super angel’ James Booth and TV executive Torie Chilcott, Rockabox offers its clients a software-as-a-service video technology platform which it says can maximise the impact of online marketing campaigns.
Since launch the company has grown rapidly and now boasts a portfolio of high-profile clients including Honda, Diesel, Estée Lauder and House of Fraser.
The company aims to capitalise on the rapidly growing online video sector, which is expected to comprise a 14.5% share of the $100bn digital advertising market by 2016.
Rockabox says the current round of funding, which also included input from existing backers Frog Capital and fourteen17, will be used to expand into new markets, further refine and develop its bespoke platform and consolidate its position as a market leader in video engagement technology.
James Booth, co-founder and CEO of Rockabox, said: “As brands invest more and more into video content so the demands grow for demonstrable return on investment.
“Rockabox’s unique HTML5 technology helps brands extract the most value from their content by dramatically increasing engagement amongst premium audiences across all devices.”
Mike Reid, managing partner at Frog Capital, said: “TV is currently the prime channel for brand engagement. Internet video is about to transform this.
“Brands are in the driving seat, and Rockabox enables them to define and deliver a step change in customer engagement.”