Royal Mail launches new direct marketing service for small firms

DM Online to offer details on customers and help with postal campaigns

Royal Mail has launched a new service allowing small businesses to design and co-ordinate direct mail marketing campaigns to relevant customers.

DM Online aims to help entrepreneurs through each stage of the direct mailing process by providing users with templates for design, layout and copy.

The service also offers assistance with printing, production and, vitally, access to the names and addresses of potential customers.

As reported by, last year saw the introduction of new anti-spam rules designed to clampdown on companies sending out unsolicited emails and text messages to customers.

Royal Mail hope that direct marketing by post, which has not been restricted, will increase in popularity as small businesses attempt to reach potential consumers without falling foul of the anti-spam laws, which carry a heavy fine.

According to Royal Mail, DM Online will help boost small businesses, with direct mail campaigns achieving a customer response rate of over 10 per cent.

A new DM Online website will accompany the service, offering firms:

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  • A section that explains how a mailing promotion can help small businesses generate more sales.
  • A demo which shows users how to use mail to send information to customers.
  • Various templates and different formats of mailing.
  • A free image library.
  • A list of potential customers.

Richard Roche, head of business development at Royal Mail, said that entrepreneurs often find they need to wear a number of hats as they juggle a variety of tasks.

“They are time poor individuals who tend to develop their direct mail in-house and are often looking for new ideas or ways to improve their communications.

“DM Online allows small businesses to produce creative and professional direct mail, quickly and efficiently. The site also helps businesses determine and measure their direct mail efforts – a highly beneficial and important feature of the service,” he said.

For more information on the service, visit



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