SaaS integration platform tray.io closes $2.2m seed investment

Fresh round of funding from True Ventures, Redpoint and Angel Pad follows initial $600,000 Passion Capital-led round

tray.io, a London start-up which looks to help “easily” connect software services, has secured $2.2m in a seed round led by Silicon Valley venture firm True Ventures alongside Redpoint Ventures and Angelpad.

The deal follows an earlier $600,000 investment which was backed by Passion Capital and leading high-profile investors such as Huddle’s Andy Mcloughlin and Young Guns Matt Miller and John Sinclair.

Founded in 2012, tray.io’s platform enables anyone to build and share Software as a Service (SaaS) integrations and uses a drag and drop editor which allows integrations to be built and deployed in minutes. Users can connect any service, cloud or on-premise, and pre-build integrations that can be run without the need of any technical knowledge.

It plans to use this fresh round of investment to launch and scale  its first self-serve cloud integration platform.

tray.io co-founder and CEO, Rich Waldron, outlined “ambitious” growth plans: “Our goal is to provide the platform for connecting the disparate services we use every day.

“The continued explosion of the application programme interface (API) space provides an exciting opportunity to supercharge the way we work.”

Puneet Agarwal, partner at True Ventures, added:

“The tray.io team has impressed us with their entrepreneurial knowhow and deep technical abilities. Its platform makes it incredibly simple to visually build integrations between services, allowing companies to focus more on delivering a great experience to their customers.”

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