Sadiq Khan announces support for diversity in business initiative

Pride in London and OUTstanding looking for up to fifteen businesses to host events in support of LGBT+ inclusion between March and June 2017

Mayor of London Sadiq Khan has announced his support for a new initiative launched by Pride in the City and OUTstanding to improve diversity in business.

The initiative will look to bring together up to 15 organisations from a variety of sectors in support of LGBT+ themes. These organisations will show their support of inclusion by hosting events between March and June 2017.

The announcement comes as new research shows that corporates with inclusive cultures are 11.6% more profitable than those with only nominal LGBT+ policies.

Edward Johnson, CEO of gay men’s lifestyle and dating hub The Omyx Club, recently outlined the benefits of targeting LGBT+ consumers in a blog for is4profit.

But it’s not just LGBT+ diversity that needs to be addressed: last year, Startups highlighted how improving gender diversity in the UK technology scene could significantly boost GDP.

Khan commented: “The capital should be a place where LGBT+ people feel truly valued, healthy, happy and safe.

“Businesses in London play a vital role in helping us achieve that goal for their employees and colleagues, but also for clients and customers, ensuring that people can be their best self at work.”

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Belton Flournoy, senior partnership manager Pride in London, added:

“We know from our corporate partners and supporters the value of being your true and authentic self in the workplace is incredibly important. Not only does it lead to more genuine working relations but it unlocks talent and drives a more productive, happy workforce.

“By taking part in Pride in the City, organisations can visibly demonstrate their commitment to diversity and inclusion, both internally and externally and also help support the UK’s biggest LGBT+ platform and event.”



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