SAM Labs raises £3.2m to bring the Internet of Things to kids

London tech start-up has created an electronic kit which enables just about anyone to get involved with IoT and coding

London start-up SAM Labs has closed £3.2m in a round led by Imperial Ventures, in a move to bring the Internet of Things (IoT) to children and to help more people learn about engineering, electronics, and ‘coding by doing’.

Founded by young entrepreneur Joachim Horn, the SAM Labs kit allows users to create games, music, products and apps, while gaining skills such as learning how to code, and learning how IoT works.

The kit is said to be the first of its kind to integrate hardware, software, and the internet, and had previously secured £120,000 in an oversubscribed crowdfunding round on Kickstarter.

With over 1,000 schools already using the kits, the investment will support Horn’s ambitions to “start a democratic revolution for the Internet of Things” as it looks to start rolling out the kits in STEM-focused schools around the world.


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