SAM Labs secures £125,000 on Kickstarter to roll-out Internet of Things electronics kit

New product integrates hardware, software, and the internet to enable users to “start making without coding”

London tech start-up SAM Labs has raised £125,546 in a successful Kickstarter crowdfunding campaign which attracted over 817 investors, overfunding its original £50,000 target.

Said to be the first electronics development kit to integrate hardware, software and the internet, SAM intends to help anyone, young or old, adult, student, or child, to learn about engineering, electronics, the Internet of Things (IoT), and coding “by doing”.

Currently in pre-launch stage, the kit will allow users to create games, music, products and apps while gaining a range of skills such as learning how to code using drag and drop generated coding, how IoT works, and skills around electronics engineering.

The brainchild of 23 year-old Joachim Horn who began working on the product in early 2014, Horn wants the product to “offer a headstart in the IoT” and has already tested the product with students from Imperial College London, as well as young entrepreneurs, children and teenagers.

Discussing the idea behind SAM on its Kickstarter page, Horn said:

“I wanted to find a way to make it fun for people to learn circuitry and coding. A human centered model that would be easy to use and which taught you while you worked with it. This gave birth to SAM, the idea of giving designers and creative people the powers of engineers.

“We hope to be the start of a democratic revolution for the Internet of Things so that children can learn and that impactful, highly technologically innovative projects can be undertaken by designers who do not necessarily have the luxury of having been technically trained as engineers.”

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