Scotland’s own web domain .scot goes live
Less than a week after Scotland voted against independence, the country has its own top-level domain name suffix
Scotland has its own top-level domain name following the launch of the .scot web and email address today.
A matter of days after the population of Scotland voted for the country to remain part of the United Kingdom, Scottish businesses, organisations and individuals will be able to choose a domain suffix to reflect the country’s distinct culture and geography.
Much like the .London domain name, which went on sale in April this year and immediately received 50,000 expressions of interest in registering URLs, the .scot internet identity is expected to prove popular as an alternative to .co.uk and .com.
Among those to have already registered a .scot address are the Scottish Government, NHS Scotland, and PR firm Weber Shandwick, as well as some international organisations with ties to the country.
Scotland’s first minister Alex Salmond said: “The time is ripe for the worldwide family of Scots to have their own domain, reflecting an online community defined by a shared commitment to Scottish identity, culture and economic promotion.”
The announcement that Scotland was to have its own top-level domain was made in July this year, prior to the Scottish Referendum.
Director of not-for-profit company ‘Dot Scot Registry’ Gavin McCutcheon, hailed it as “a fantastic day for Scotland online” and the 50 million people around the world that form Scotland’s diaspora.
He added that it “gives our nation a chance to stand out, and be seen as the digital pioneer that many know it to be”.
Businesses looking to buy a .scot domain will pay between £19 and £25 a year when buying from one of more than 35 approved registrars.
A study commissioned by one registry, Fasthosts, found that 71% of Scottish consumers would be more likely to purchase from companies with a .scot address.