Indoor positioning start-up sensewhere clinches £1.4m

University of Edinburgh spin-out will use funding to take on seven new employees and invest in research and development

sensewhere, a provider of indoor positioning solutions, has secured £1.4m in funding from Scottish Enterprise.

Launched in 2009 as a spin-out from the University of Edinburgh, sensewhere’s software enables location and navigation data in dense urban areas that block GPS and other satellite navigation systems such as shopping centres and airports.

The start-out recently entered into a partnership with Dutch navigation and mapping company TomTom to defeat GPS black spots through an indoor location-based service.

The finance will enable the business to take on seven new employees at its Edinburgh headquarters and will go towards supporting research and development over the next three years.

Rob Palfreyman, CEO and co-founder of sensewhere, commented: “The likes of shopping malls often have little or no signal but with our software, retailers and brands can connect with customers through location-based advertising in a way that’s simple, fast and accurate.”

Jim Watson, director of Innovation and Enterprise Services at Scottish Enterprise, added: “sensewhere is a great example of an ambitious Scottish company that’s developing innovative technology for global markets.”

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